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Next Generation AI: Transforming Data Analytics & Product Decisioning

Data is everywhere. Some have described it as a natural resource, readily available but needed to be harnessed in order to uncover its true value. The problem is how to separate the signals from the noise and derive actions that will be long-lasting and meaningful to the bottom line. The most successful brands will know how to extract the important pieces, and uncover actionable insights to develop innovative products, improve targeting and drive revenue. Increasingly, they are using AI to accomplish this, because the data that is out there is too vast, too varied and too disconnected to be meaningful on its own.

Nielsen is a leading data provider, linking consumer purchasing habits to demographic information. Signals Analytics is an advanced analytics platform that joins all the aspects of the external data ecosystem, from data collection, developing taxonomies and establishing visualization elements that leading brands rely on for trend information and deriving predictive insights that lead to better strategic decision making.

Join us as both companies come together in a thought-leadership webinar, highlighting how AI is transforming the world of data analytics and product decisioning. We will discuss the challenges of properly extracting the relevant information out of various external, unstructured data sets and how with machine learning it is possible to uncover connections and provide a complete picture of consumer sentiments, hype cycles and predictions on what is coming next.
Live online Feb 19 4:00 pm UTC
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Presented by
Ton An Huynh, Head of Global Platforms, Nielsen & Kobi Gershoni, Co-Founder & Chief Research Officer, Signals Analytics
Presentation preview: Next Generation AI: Transforming Data Analytics & Product Decisioning

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  • Next Generation AI: Transforming Data Analytics & Product Decisioning Feb 19 2020 4:00 pm UTC 60 mins
    Ton An Huynh, Head of Global Platforms, Nielsen & Kobi Gershoni, Co-Founder & Chief Research Officer, Signals Analytics
    Data is everywhere. Some have described it as a natural resource, readily available but needed to be harnessed in order to uncover its true value. The problem is how to separate the signals from the noise and derive actions that will be long-lasting and meaningful to the bottom line. The most successful brands will know how to extract the important pieces, and uncover actionable insights to develop innovative products, improve targeting and drive revenue. Increasingly, they are using AI to accomplish this, because the data that is out there is too vast, too varied and too disconnected to be meaningful on its own.

    Nielsen is a leading data provider, linking consumer purchasing habits to demographic information. Signals Analytics is an advanced analytics platform that joins all the aspects of the external data ecosystem, from data collection, developing taxonomies and establishing visualization elements that leading brands rely on for trend information and deriving predictive insights that lead to better strategic decision making.

    Join us as both companies come together in a thought-leadership webinar, highlighting how AI is transforming the world of data analytics and product decisioning. We will discuss the challenges of properly extracting the relevant information out of various external, unstructured data sets and how with machine learning it is possible to uncover connections and provide a complete picture of consumer sentiments, hype cycles and predictions on what is coming next.
Next-Gen Data Platform Powering Growth Decisions
Signals Analytics and its next-gen, on-demand data platform takes trillions of unstructured and unconnected external data points and turns it into actionable insights. The platform's analytic engines connect disparate data with deep context to help brands in the Consumer Packaged Goods, Food & Beverage and Pharma sectors better align with evolving trends. Clients include Procter & Gamble, Nestle, Johnson & Johnson, Bayer, Roche, Mars and others. Backed by Sequoia Capital, Qumra Capital, Pitango Growth and TPY Capital, Signals Analytics is redefining market research for the world's leading brands

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  • Title: Next Generation AI: Transforming Data Analytics & Product Decisioning
  • Live at: Feb 19 2020 4:00 pm
  • Presented by: Ton An Huynh, Head of Global Platforms, Nielsen & Kobi Gershoni, Co-Founder & Chief Research Officer, Signals Analytics
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