Discovering Cross-Category Trends Using Advanced Analytics in Food & Beverage

Every brand knows that innovation leads to growth. The question is: how do they identify which path to take on the road to creating truly breakthrough innovations? The answer could already be out there, but in an adjacent category. Understanding the dynamics and interactions across the Food & Beverage landscape can lead to major growth opportunities. However, harnessing this competitive advantage can be challenging when dealing with trillions of data points across new categories, data types, and data sources. In this webinar, our expert hosts Andy Walter, Strategic Advisor FMCG, and Rigo Viezca, Director FMCG at Signals Analytics, will explore how to use advanced analytics to uncover tremendous value across the entire food and beverage ecosystem by capturing the signals that exist across different categories, and what this means for developing new products, incorporating new ingredients into existing products and launching new marketing campaigns based on cross-category insights. This session is not to be missed!