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How Advanced Analytics is Transforming Research and Innovation in Rare Disease

Rare diseases offer an interesting growth opportunity for Pharma companies who are looking to expand into new markets by leveraging their existing assets and utilizing government incentives.

However, the limited number of patients and even more so a limited volume of research pose a significant challenge to obtaining and analyzing data in this space, underscoring the need for a different approach. Enter advanced data analytics and AI.

Join this new webinar hosted by Dr. Shlomi Madar, VP Healthcare Solutions at Signals Analytics, as he spotlights a new capability inside Pharma Playbook. Dr. Madar will show how connected data sources via AI and machine learning can assist in building a more comprehensive and accurate ecosystem. This webinar will present a use case showing how we can surface new modalities and potential partners. Not to be missed!
Recorded Mar 31 2020 39 mins
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Dr. Shlomi Madar | VP Healthcare Solutions | Signals Analytics
Presentation preview: How Advanced Analytics is Transforming Research and Innovation in Rare Disease

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  • Using Advanced Analytics to Navigate the E-Comm Boom Oct 6 2020 3:00 pm UTC 60 mins
    Kobi Gershoni | Co-Founder & Chief Research Officer | Signals Analytics
    Since the emergence of COVID-19, e-commerce sales have skyrocketed, hitting $82.5B in the month of May, a 77% increase over last year. Particularly noteworthy was the growth of online food sales – a 90% increase year over year according to CoreSight Research.

    This means brand manufacturers have to navigate a new world of consumer insights and demand. The traditional methods of tracking point-of-sale retail purchases are leaving blind spots which affect the ability to understand consumer sentiment and purchase intent, predict future sales, and effectively market and align to consumer needs.

    Join us on October 6th at 11AM ET for a new webinar hosted by Signals Analytics’ Co-Founder and Chief Research Officer, Kobi Gershoni, titled “Using Advanced Analytics to Navigate the E-Comm Boom." Explore with us the rise in e-commerce during the COVID-19 crisis and what it has taught us about this and more:

    – Which COVID-19-related topics brands should be thinking about when building their strategies
    – How to forecast and predict personalized messaging to improve ROI
    – How to plan and modify your campaigns based on trends analysis, connecting to your product claims and audience value
    – How to access new data sets for better market intelligence
    – What it means to go beyond syndicated and retail sales data to get a deeper understanding of the e-commerce channel
    – Why navigating e-commerce with analytics is so difficult and how new capabilities like product clustering solve the problem
  • How to Gain Competitive Advantage with Predictive Analytics [Webinar] Recorded: Aug 4 2020 37 mins
    Aviva Egulsky Ozeri | VP of Operations and Customer Success | Signals Analytics
    In today’s hyper-competitive market, the ability to predict the future uncovers a significant competitive advantage. With predictive analytics, brands can go beyond what has happened and why, to understanding and predicting what will happen in the future to guide effective decision-making and drive growth.

    Predictive analytics transforms data into future insights by extracting patterns and relationships in the data with disruptive data science applications. With the advancement in predictive techniques and increased availability of predictive solutions, organizations now have the ability to tap into the power of predictive analytics without an army of data scientists.

    What to Expect - Predictive Analytics Webinar Summary

    Join Signals Analytics' VP of Operations and Customer Success Aviva Egulsky Ozeri as she uncovers how winning brands gain first-mover advantage with predictive analytics using external data to anticipate and get ahead of emerging trends. Bringing her wealth of experience in working with Tier 1 Signals Analytics clients, she will also address best-practices in ensuring that predictive analytics get applied properly into business processes to drive success.

    In this webinar, you will learn:

    – What is predictive analytics and how it works
    – How the quality and range of data sets impact the accuracy of prediction
    – The business questions and use cases that predictive analytics supports
    – Industry examples of business success driven by predictive insights
    – How to integrate predictive analytics into your business strategy
  • The Power of Advanced Analytics in Strategic Planning Recorded: Aug 4 2020 56 mins
    Kobi Gershoni, Co-Founder and Chief Research Officer
    We are entering the season of strategic planning, where executives build roadmaps, operational plans, and realign their business to yearly goals and objectives. It is also a time to do a reset of mid to long term strategic direction and priorities and focus on key initiatives and issues that are needed to attain long term goals. This process is unfortunately, often ineffective.

    In this webinar, we will discuss how to break this pattern with advanced analytics ,and how an analytics platform can support the decision-making process, depending on the level of insight that is required. By collecting and classifying a multitude of data sets, analytics platforms can surface actionable intelligence that will guide product launches, shifts in product portfolios, e-commerce strategies, messaging, marketing spend and more.

    Using curated taxonomies and the latest in NLP technologies, advanced analytics is capable of connecting disparate, unstructured data sets covering the voice of the consumer, Key Opinion Leaders, product reviews, business updates and other signals of innovation to generate predictive models and align consumer needs with potential areas of innovation. Taken together, these insights can help to breakdown data siloes and provide the entire organization with a unified approach to solving business problems and achieving long term goals.

    Join us as Co-Founder and Chief Research Officer of Signals Analytics, Kobi Gershoni, explains how best to apply advanced analytics in the strategic planning process and align use cases and internal methodologies that embrace big data outcomes. He will discuss how configurable data platforms make it much easier to adopt this approach, so the strategic planning process is effective and impactful in attaining competitive advantage and profitability for years to come.
  • Competing with Analytics and External Data Recorded: Jul 28 2020 61 mins
    Tom Davenport, Renowned Author & Gil Sadeh, CEO, Signals Analytics
    There is a clear distinction between market leaders and laggards among their use of analytics. At times like these the value of and utilization of data will further separate winners from losers. But while this is well understood in theory, in practice implementing analytics is actually very hard.

    Business leaders often express difficulties with assessing the accuracy of the data—particularly external data—they have access to, managing the timeliness of the data, and aligning data and analytics needs with the overall strategy of the business. Up to now, getting it right involved enormous investment in IT, data science, and external consultants; in short, significant time and resources. With new developments in AI and products that create a configurable data platform, efficient use of external data to drive business decisions is now within reach.

    Join us as renowned author Tom Davenport and CEO Gil Sadeh walk us through “Competing with Analytics & External Data.” They’ll describe how companies today can quickly implement an analytics approach that focuses internal resources and external data into a strong army that can guide successful business outcomes.

    At this webinar you will learn:

    •How to create new strategies for your company with analytics
    •How to establish deep analytical capabilities to drive sustainable competitive differentiation
    •The role of external data in surfacing trends and predictive insights
    •When to consider buying an analytics platform as opposed to building one from scratch

    Participants who attend the live session will receive a signed copy of Tom Davenport’s business classic, "Competing with Analytics: The New Science of Winning!"
  • How Advanced Analytics is Transforming Research and Innovation in Rare Disease Recorded: Mar 31 2020 39 mins
    Dr. Shlomi Madar | VP Healthcare Solutions | Signals Analytics
    Rare diseases offer an interesting growth opportunity for Pharma companies who are looking to expand into new markets by leveraging their existing assets and utilizing government incentives.

    However, the limited number of patients and even more so a limited volume of research pose a significant challenge to obtaining and analyzing data in this space, underscoring the need for a different approach. Enter advanced data analytics and AI.

    Join this new webinar hosted by Dr. Shlomi Madar, VP Healthcare Solutions at Signals Analytics, as he spotlights a new capability inside Pharma Playbook. Dr. Madar will show how connected data sources via AI and machine learning can assist in building a more comprehensive and accurate ecosystem. This webinar will present a use case showing how we can surface new modalities and potential partners. Not to be missed!
  • Next Generation AI: Transforming Data Analytics & Product Decisioning Recorded: Feb 19 2020 56 mins
    Ton An Huynh, Head of Global Products at Nielsen and Gil Sadeh, CEO & Co-Founder at Signals Analytics
    Data is everywhere. Some have described it as a natural resource, readily available but needed to be harnessed in order to uncover its true value. The problem is how to separate the signals from the noise and derive actions that will be long-lasting and meaningful to the bottom line. The most successful brands will know how to extract the important pieces, and uncover actionable insights to develop innovative products, improve targeting and drive revenue. Increasingly, they are using AI to accomplish this, because the data that is out there is too vast, too varied and too disconnected to be meaningful on its own.

    Nielsen is a leading data provider, linking consumer purchasing habits to demographic information. Signals Analytics is an advanced analytics platform that joins all the aspects of the external data ecosystem, from data collection, developing taxonomies and establishing visualization elements that leading brands rely on for trend information and deriving predictive insights that lead to better strategic decision making.

    Join us as both companies come together in a thought-leadership webinar, highlighting how AI is transforming the world of data analytics and product decisioning. We will discuss the challenges of properly extracting the relevant information out of various external, unstructured data sets and how with machine learning it is possible to uncover connections and provide a complete picture of consumer sentiments, hype cycles and predictions on what is coming next.
Next-Gen Data Platform Powering Growth Decisions
Signals Analytics is an advanced analytics configurable platform that extracts context from uncorrelated external data sources to uncover trends and predictive insights. Users of the platform across Pharma, Food & Beverage and Consumer Goods are data-driven and experience faster time to market, lower cost to insight and fewer product modifications post-launch when incorporating Signals Analytics’ market intelligence into their planning processes. Trusted by an impressive roster of global brands including Procter & Gamble, Nestle, Johnson & Johnson, Bayer, Roche, Mars and others, Signals Analytics is redefining the world of market intelligence. For more information visit www.signals-analytics.com.

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  • Title: How Advanced Analytics is Transforming Research and Innovation in Rare Disease
  • Live at: Mar 31 2020 3:00 pm
  • Presented by: Dr. Shlomi Madar | VP Healthcare Solutions | Signals Analytics
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