Competing with Analytics and External Data

Presented by

Tom Davenport, Renowned Author & Gil Sadeh, CEO, Signals Analytics

About this talk

There is a clear distinction between market leaders and laggards among their use of analytics. At times like these the value of and utilization of data will further separate winners from losers. But while this is well understood in theory, in practice implementing analytics is actually very hard. Business leaders often express difficulties with assessing the accuracy of the data—particularly external data—they have access to, managing the timeliness of the data, and aligning data and analytics needs with the overall strategy of the business. Up to now, getting it right involved enormous investment in IT, data science, and external consultants; in short, significant time and resources. With new developments in AI and products that create a configurable data platform, efficient use of external data to drive business decisions is now within reach. Join us as renowned author Tom Davenport and CEO Gil Sadeh walk us through “Competing with Analytics & External Data.” They’ll describe how companies today can quickly implement an analytics approach that focuses internal resources and external data into a strong army that can guide successful business outcomes. At this webinar you will learn: •How to create new strategies for your company with analytics •How to establish deep analytical capabilities to drive sustainable competitive differentiation •The role of external data in surfacing trends and predictive insights •When to consider buying an analytics platform as opposed to building one from scratch Participants who attend the live session will receive a signed copy of Tom Davenport’s business classic, "Competing with Analytics: The New Science of Winning!"

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Signals Analytics is an advanced analytics configurable platform that extracts context from uncorrelated external data sources to uncover trends and predictive insights. Users of the platform across Pharma, Food & Beverage and Consumer Goods are data-driven and experience faster time to market, lower cost to insight and fewer product modifications post-launch when incorporating Signals Analytics’ market intelligence into their planning processes. Trusted by an impressive roster of global brands including Procter & Gamble, Nestle, Johnson & Johnson, Bayer, Roche, Mars and others, Signals Analytics is redefining the world of market intelligence. For more information visit www.signals-analytics.com.