The Power of Advanced Analytics in Strategic Planning

Presented by

Kobi Gershoni, Co-Founder and Chief Research Officer

About this talk

We are entering the season of strategic planning, where executives build roadmaps, operational plans, and realign their business to yearly goals and objectives. It is also a time to do a reset of mid to long term strategic direction and priorities and focus on key initiatives and issues that are needed to attain long term goals. This process is unfortunately, often ineffective. In this webinar, we will discuss how to break this pattern with advanced analytics ,and how an analytics platform can support the decision-making process, depending on the level of insight that is required. By collecting and classifying a multitude of data sets, analytics platforms can surface actionable intelligence that will guide product launches, shifts in product portfolios, e-commerce strategies, messaging, marketing spend and more. Using curated taxonomies and the latest in NLP technologies, advanced analytics is capable of connecting disparate, unstructured data sets covering the voice of the consumer, Key Opinion Leaders, product reviews, business updates and other signals of innovation to generate predictive models and align consumer needs with potential areas of innovation. Taken together, these insights can help to breakdown data siloes and provide the entire organization with a unified approach to solving business problems and achieving long term goals. Join us as Co-Founder and Chief Research Officer of Signals Analytics, Kobi Gershoni, explains how best to apply advanced analytics in the strategic planning process and align use cases and internal methodologies that embrace big data outcomes. He will discuss how configurable data platforms make it much easier to adopt this approach, so the strategic planning process is effective and impactful in attaining competitive advantage and profitability for years to come.

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Signals Analytics is an advanced analytics configurable platform that extracts context from uncorrelated external data sources to uncover trends and predictive insights. Users of the platform across Pharma, Food & Beverage and Consumer Goods are data-driven and experience faster time to market, lower cost to insight and fewer product modifications post-launch when incorporating Signals Analytics’ market intelligence into their planning processes. Trusted by an impressive roster of global brands including Procter & Gamble, Nestle, Johnson & Johnson, Bayer, Roche, Mars and others, Signals Analytics is redefining the world of market intelligence. For more information visit