Using Advanced Analytics to Navigate the E-Comm Boom

Presented by

Kobi Gershoni | Co-Founder & Chief Research Officer | Signals Analytics

About this talk

Since the emergence of COVID-19, e-commerce sales have skyrocketed, hitting $82.5B in the month of May, a 77% increase over last year. Particularly noteworthy was the growth of online food sales – a 90% increase year over year according to CoreSight Research. This means brand manufacturers have to navigate a new world of consumer insights and demand. The traditional methods of tracking point-of-sale retail purchases are leaving blind spots which affect the ability to understand consumer sentiment and purchase intent, predict future sales, and effectively market and align to consumer needs. Join us on October 6th at 11AM ET for a new webinar hosted by Signals Analytics’ Co-Founder and Chief Research Officer, Kobi Gershoni, titled “Using Advanced Analytics to Navigate the E-Comm Boom." Explore with us the rise in e-commerce during the COVID-19 crisis and what it has taught us about this and more: – Which COVID-19-related topics brands should be thinking about when building their strategies – How to forecast and predict personalized messaging to improve ROI – How to plan and modify your campaigns based on trends analysis, connecting to your product claims and audience value – How to access new data sets for better market intelligence – What it means to go beyond syndicated and retail sales data to get a deeper understanding of the e-commerce channel – Why navigating e-commerce with analytics is so difficult and how new capabilities like product clustering solve the problem

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Signals Analytics is an advanced analytics configurable platform that extracts context from uncorrelated external data sources to uncover trends and predictive insights. Users of the platform across Pharma, Food & Beverage and Consumer Goods are data-driven and experience faster time to market, lower cost to insight and fewer product modifications post-launch when incorporating Signals Analytics’ market intelligence into their planning processes. Trusted by an impressive roster of global brands including Procter & Gamble, Nestle, Johnson & Johnson, Bayer, Roche, Mars and others, Signals Analytics is redefining the world of market intelligence. For more information visit www.signals-analytics.com.