6 Integrated ABM Campaign Considerations for 2020

Presented by

Leanne Chescoe, Sr. Manager, Marketing, Demandbase and Tenessa Lochner, Sr. Manager ABM Education, Manager, Demandbase

About this talk

Calling all Marketers! It is officially the year 2020, so what’s your vision? No seriously — no pun intended. What is your 2020 vision? When it comes to kicking off the new year with a full-funnel ABM campaign, there are quite a few things to consider. - Consideration 1. What programs should you stand up to support business objectives? - Consideration 2. How do you enable sales with kick-ass field marketing events that meet key accounts where they’re at? - Consideration 3. Does your content strategy ladder up to key themes, objectives, personas and pipeline goals? - Consideration 4. What about direct mail? - Consideration 5. You know you should leverage webinars, but how much is too much? - Consideration 6. ABM is better with friends, so when and how should you leverage strategic partnerships every step of the way in your ABM journey? Register today so that you can get real-deal, actionable insights on this marketer-to-marketer style webinar. During the session, Leanne and Tenessa will layout a best-in-class framework for full-funnel ABM along with recommendations on how your team can turn these considerations into action.

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This channel will provide a series of webinars featuring real-life ABM practitioners who will layout a best-in-class framework for full-funnel ABM along with recommendations on how your team can turn these considerations into action. Our webinars are aimed at B2B Marketers looking to get started with or expand their ABM programs. Leave each webinar with a full understanding of how to turn your ABM vision into a workable plan, set it to a timeline and hit the ground running in 2020.