Leanne Chescoe, Sr. Manager, Marketing, Demandbase and Tenessa Lochner, Sr. Manager ABM Education, Manager, Demandbase
Calling all Marketers!
It is officially the year 2020, so what’s your vision?
No seriously — no pun intended. What is your 2020 vision?
When it comes to kicking off the new year with a full-funnel ABM campaign, there are quite a few things to consider.
- Consideration 1. What programs should you stand up to support business objectives?
- Consideration 2. How do you enable sales with kick-ass field marketing events that meet key accounts where they’re at?
- Consideration 3. Does your content strategy ladder up to key themes, objectives, personas and pipeline goals?
- Consideration 4. What about direct mail?
- Consideration 5. You know you should leverage webinars, but how much is too much?
- Consideration 6. ABM is better with friends, so when and how should you leverage strategic partnerships every step of the way in your ABM journey?
Register today so that you can get real-deal, actionable insights on this marketer-to-marketer style webinar. During the session, Leanne and Tenessa will layout a best-in-class framework for full-funnel ABM along with recommendations on how your team can turn these considerations into action.