Tips, Tricks & Best Practices for an ABM Strategy to Grow Business in 2020

Presented by

Sam O'Brien, Senior Website Optimisation & UX Manager and Sunny Dhami, Senior Director of Product Marketing, RingCentral

About this talk

Are you tasked to "do ABM" in 2020? Are you wondering how your specific role and responsibilities will shift as your organisation implements and scales their Account-Based strategy? Well then Listen Up: This Is How You ABM. Join the conversation with Sam O'Brien and Sunny Dhami (Ring Central's Senior UX Manager and Senior Director of Product Marketing, respectively) as they discuss: - The trials, tribulations, and challenges they have overcome while implementing a successful ABM strategy - Tips and tricks to help streamline the ABM journey - How ABM has impacted their role and successes encountered along the way Sam and Sunny will share their experiences and how their lessons learned can be applied to specific roles within the organisation.

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This channel will provide a series of webinars featuring real-life ABM practitioners who will layout a best-in-class framework for full-funnel ABM along with recommendations on how your team can turn these considerations into action. Our webinars are aimed at B2B Marketers looking to get started with or expand their ABM programs. Leave each webinar with a full understanding of how to turn your ABM vision into a workable plan, set it to a timeline and hit the ground running in 2020.