This is How You ABM with GoCardless

Presented by

Santiago Dominguez, ABM Campaign Manager, GoCardless and Calum Smith, Account Executive, GoCardless

About this talk

Are you tasked to "do ABM" in 2020? Are you wondering how your specific role and responsibilities will shift as your organisation implements and scales their Account-Based strategy? Well then Listen Up, This Is How You ABM. Join us for this webinar as B2B sales and marketing peers from GoCardless share their trials, tribulations, tips, tricks, successes and most importantly how ABM has impacted their role. They will share their experiences and how their lessons learned can be applied to specific roles within the organisation. Think of it as short stories, ABM style!
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This channel will provide a series of webinars featuring real-life ABM practitioners who will layout a best-in-class framework for full-funnel ABM along with recommendations on how your team can turn these considerations into action. Our webinars are aimed at B2B Marketers looking to get started with or expand their ABM programs. Leave each webinar with a full understanding of how to turn your ABM vision into a workable plan, set it to a timeline and hit the ground running in 2020.