Tenessa Lochner, Snr. Manager, ABM Education & Training, Demandbase & Jay Tuel VP Sales Development, Demandbase
Learn how to transform your sales organisation from a reactive, lead-based model into a proactive, engagement savvy, Account-Based model.
Discover how to leverage data insights and internal partnerships to prioritise and personalise your outreach for pipeline generating engagement with your target accounts. Watch the webinar so that you and your sales team can understand:
- The state of ABM for Sales
- Why intent + engagement is the new lead
- The anatomy of a target account
- How to leverage marketing insights and intent data
- Best practices for operationalising ABM for Sales at scale