Brian Finnerty, VP of Growth, Demandbase and Beth Tiltges, Director of Field Marketing, Demandbase
Whether you’re just starting or have been executing ABM programs for years, taking a blended approach to ABM is a smart move. In this webinar, we’ll explore how all three approaches (1:1, 1:Few and 1:Many) have their place in a blended ABM strategy with practical tips and key insights.
During the webinar, Brian Finnerty, VP of Growth and Beth Tiltges, Director of Field Marketing will dive deep into:
- The anatomy of a deal, and the new reality of the buyer’s journey
- How to kick off a blended ABM program efficiently
- Best practices for leveraging intent and data insights across your integrated programs
- Recommendations on sales enablement and alignment