This is How You ABM: 1:1, 1:Few, 1:Many

Presented by

Brian Finnerty, VP of Growth, Demandbase and Beth Tiltges, Director of Field Marketing, Demandbase

About this talk

Whether you’re just starting or have been executing ABM programs for years, taking a blended approach to ABM is a smart move. In this webinar, we’ll explore how all three approaches (1:1, 1:Few and 1:Many) have their place in a blended ABM strategy with practical tips and key insights. During the webinar, Brian Finnerty, VP of Growth and Beth Tiltges, Director of Field Marketing will dive deep into: - The anatomy of a deal, and the new reality of the buyer’s journey - How to kick off a blended ABM program efficiently - Best practices for leveraging intent and data insights across your integrated programs - Recommendations on sales enablement and alignment

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This channel will provide a series of webinars featuring real-life ABM practitioners who will layout a best-in-class framework for full-funnel ABM along with recommendations on how your team can turn these considerations into action. Our webinars are aimed at B2B Marketers looking to get started with or expand their ABM programs. Leave each webinar with a full understanding of how to turn your ABM vision into a workable plan, set it to a timeline and hit the ground running in 2020.