ABM Master Class: Scaling, Part II

Presented by

Tenessa Lochner, Director of ABM Strategy and Execution, Demandbase

About this talk

In part 2 of our Scaling series, we talked about where the rubber meets the road, personalization. ABM practitioners know all-too-well the challenges that come with mobilizing that unique, account-specific information for 1-to-few or 1-to-many programs. We discussed different approaches to research and information gathering, approaches for customization based on the insights gathered, and the technology and tools that support impactful ABM at scale. You will leave with: -A clear framework for how to pursue personalization based on your ABM strategy. -Tools and technology that support impactful personalization by role and account at scale. -Real-world examples of successful programs using next-level personalization.

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This channel will provide a series of webinars featuring real-life ABM practitioners who will layout a best-in-class framework for full-funnel ABM along with recommendations on how your team can turn these considerations into action. Our webinars are aimed at B2B Marketers looking to get started with or expand their ABM programs. Leave each webinar with a full understanding of how to turn your ABM vision into a workable plan, set it to a timeline and hit the ground running in 2020.