Captivate Your Target Audience with an All-Around Customer Identity Experience

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Presented by

Christine Garvey, Sandeep Kumbhat, Andy March, Payal Pan

About this talk

Great customer experiences are no longer just nice to have, they’re a key differentiator between you and your competitors. Consumers seek brands that share characteristic attributes or values that they identify with, and they value connections with brands that give them opportunities for self growth. To build that connection with your consumers, achieving a true 360-degree view of your users requires a digital identity platform that tracks all of their interactions online and offline. And your customers also care about security, and your business’s reputation relies on keeping your customers’ personal data secure. Okta’s CIAM solutions allow you to know who your customers are, and enable you to create engaging experiences, while ensuring a secure, seamless and straightforward customer experience for them, at all touch points along the customer journey.
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