Fast Forwarding Digital Experiences with Identity-centric User Design
Christie Gifrin, Jason Nadeau
About this talk
Over the last several months, organizations across all sectors and regions have increased their investment into digital technologies as part of their response to COVID-19. In a recent McKinsey Global Survey of executives, the crisis has accelerated their digital transformation efforts by 3-4 years, and the share of digital or digitally enabled products in their portfolios has accelerated by an average of 7 years. In this session, Jason Nadeau, Chief Digital Officer of Fidelity National Financial (FNF), will share how FNF reacted to this challenge by rapidly shifting their digital strategy to leverage identity-centric user design. Jason will discuss how FNF approached value creation by working backwards from understanding the end user’s needs and wants, the role identity played in this strategy, and what the future of identity-centric digital experiences looks like for the company.