Learn how to combine User-Centric Design with Powerful Automation to drive top-line revenue across channels.
Today’s customers are accustomed to and demand a great user experience (UX), regardless of their preferred channel of interaction, which often spans the web, call center, social media, email and text.
They want a personalized and compelling user interface (UI) across any device at any time. But unfortunately, not every organization has a customer experience that is intuitive, personalized and consistent across all devices and channels.
These companies typically experience poor conversion rates, less than optimal returns on marketing initiatives, high customer attrition and brand equity issues.
Most organizations are aware that the delivery of a compelling user experience is a critical form of customer engagement, which is crucial to growth and profitability.
However, two fundamental blockers preventing the creation of UX/UI at scale are the absence of automation and the lack of resources. Digital customer projects take way too long and cost way too much.
This webinar will provide deep insights, recommendations and case studies revealing how leading companies of every size and in every industry are using automation and a nimble user-centered design (UCD) process to move faster, reduce dependency on scarce resources and save costs in the UX design and UI development process.
Using automation tools and UCD can help translate vision into code easier and faster. Attendees of this webinar will learn how advanced tools, automation and UX expertise are being leveraged to:
- Streamline the UX design and enhance collaboration with stakeholders
- Transition UX design artifacts into UI code, which can be built once yet delivered into multiple channels and device formats without modification
- Test front and back-end functions and features across an exponential set of consumer consumption scenarios, spanning diverse device types, operating systems and browsers