Introducing an Omnichannel Marketing Attribution Hub for Enterprise Businesses​

Presented by

Satish Abburi, CTO, Elysium Analytics & Krishna Kolluru, Dir. MarTech & Strategy, System Soft Technologies

About this talk

Gain a 360-degree view across all channels, personalizing the customer journey and ROI analysis Digitalization has elevated the importance of a data-driven marketing model. It integrates the customer journey across channels to capture share of voice and achieve conversions. Full channel integration and personalization are critical factors for reaching success with omnichannel marketing. The goal for B2B enterprises is to coordinate all customer touchpoints and channels with personalized and relevant content, moving the customer through the sales funnel. Tracking engagements across these touchpoints and capturing insights along the journey are essential for nurturing prospects and building customer loyalty. In addition, channel insights and customer intelligence empower enterprise marketers with the data they need to justify marketing spend and optimize return on ad spend (ROAS). System Soft’s Enterprise Omnichannel Marketing Attribution Hub, powered by Elysium Analytics, is a marketing attribution hub built for modern enterprise businesses. It enables organizations to orchestrate and capture insights from multichannel marketing programs, and holistically track and measure ROI by campaign. Join this webinar to watch a demo and learn how our Enterprise Marketing Attribution Hub connects your data and analytics to business value, ​and improves your targeting to increase conversions, providing insights for: - Integrated, multichannel intelligence across marketing platforms, such as LinkedIn, Twitter, Facebook, Instagram - Customer journey insights - Campaign performance with drill-down intelligence - Marketing investments and ROAS
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System Soft Technologies provides clients across multiple industries with cost-effective, innovative IT consulting services and solutions. We build client relationships around a collaborative business approach to solve their most difficult IT challenges. We have been widely recognized for our collaborative, client-centric approach to business, as well as our passion for excellence, both of which have resulted in significant yearly growth. With over 700 highly-trained professionals and offices throughout the US, Canada, and India, we provide a sound, geographically-advantageous partnership for fulfilling onsite client projects. We also utilize an offsite model to manage client costs. Rapid innovation and application development make up the foundation of our business model. Our solutions combine the latest technologies, training, consulting and technical support. Our portfolio consists of technical project support and consulting services. Our Innovation Labs builds leading-edge products to address unmet critical needs we identify across our broad client base, such as Elysium Analytics cybersecurity and Delphian Trading predictive investment analytics.