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5 Keys to Successful Financial Content

Find out what's working in financial services with these content marketing benchmarks, tips, and tactics.
Recorded Feb 6 2020 3 mins
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Presented by
Joe Lasauskas
Presentation preview: 5 Keys to Successful Financial Content

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  • The 4 Elements of Great Storytelling, Backed by Neuroscience Recorded: Jun 16 2020 53 mins
    Joe Lasauskas
    Content marketers have long assumed that great stories help build relationships with consumers, but until recently, we haven’t known why or how. In this fascinating webinar, Joe Lazauskas—best-selling author of The Storytelling Edge—will reveal the cutting edge neuroscience of storytelling, and the four elements of stories that make our brains want to buy.

    Learn about the storytelling techniques that spike empathy, attention, and purchase consideration in our brains, via case studies from the most innovative brands on earth.

    You'll learn:

    - Why great stories drive greater purchase consideration

    - The 4 elements of stories that make our brains light up: Relatability, Novelty, Fluency, and Tension

    - Techniques for measuring and optimizing the effectiveness of your content
  • 5 Content Marketing Trends That Will Shape Financial Services in 2020 Recorded: Mar 10 2020 45 mins
    Joe Lazauskas, VP of Marketing, Contently; Jordan Tiecher, Editor-in-Chief, Contently
    People crave financial expertise. Money can dictate what we do, where we live, and how we make decisions. It’s a wide umbrella, spanning everything from consumer banking, investment banking, credit cards, fintech, insurance, and more. Companies in this space have a unique opportunity to build meaningful relationships with consumers.

    To help you capitalize on this opportunity, Contently’s VP of marketing Joe Lazauskas and editor-in-chief Jordan Teicher are hosting a webinar on the five keys to content marketing success. The webinar is full of proprietary data and original insights designed to make you more efficient and effective.

    Sign up now to learn about:

    Creating social videos and infographics
    Investing in paid distribution on Facebook
    Developing buyer enablement content to drive conversions
    Focusing on employee education and advocacy
    Getting creative with compliance
  • 5 Keys to Successful Financial Content Recorded: Feb 6 2020 3 mins
    Joe Lasauskas
    Find out what's working in financial services with these content marketing benchmarks, tips, and tactics.
  • Content Marketing 2020: 7 Trends That'll Help You Create Content People Love Recorded: Feb 4 2020 47 mins
    Joe Lazauskas, VP of Marketing, Contently; Jordan Tiecher, Editor - Chief, Contently
    The temptation with any “2020” webinar is to pack it with jargon and talk about the AI-powered revolution that'll revolutionize digital transformation across the enterprise. But we're not going to do that.

    We're focused on guiding people in the present. That's why we designed an end-of-year webinar to help you create high-performing content right away. Join Contently head of marketing Joe Lazauskas and editor-in-chief Jordan on December 11 for an insightful presentation and Q&A.

    You'll learn:

    - Visual content data and trends that'll help you create more engaging content
    - How to rethink your goals and KPIs to track meaningful relationships instead of vanity metrics
    - New frameworks for measuring ROI
    - How to tell original, data-driven stories
    - Keys to effective content distribution
    - Tips for getting creative with compliance
    - How to start thinking like a teacher to educate your buyers
Contently
Contently

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  • Title: 5 Keys to Successful Financial Content
  • Live at: Feb 6 2020 6:30 pm
  • Presented by: Joe Lasauskas
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