5 Content Marketing Trends That Will Shape Financial Services in 2020

It's easy to take our work for granted when we're in the middle of our daily routines, but "business as usual" doesn't exist anymore. Out of necessity, we're adjusting the way we do our jobs. So how can we make the best of our current situation to stay productive and effective? In this webinar, Contently cofounder Shane Snow will join editor-in-chief Jordan Teicher to explain how to create great content and collaborate remotely so you're not just relying on endless email threads.

Lately, it feels like 2015, and not just because we've spent the last four months comfort-rewatching Veep and the Cavs-Warriors NBA Finals. It’s because content is the hot new marketing buzzword again.

Next year, 78% of marketers are planning to increase their content budgets, and enterprise content budgets are expected to rise 42% over the next year. Content from brands is going to get better as a result. And everyone is going to have to up their game to stand out.

In this webinar, Joe Lazauskas—Head of Marketing at Contently and best-selling author of The Storytelling Edge—reveals the secret checklist top content marketers use to:

Develop an audience-first content strategy

Set KPIs and build an ROI model that unlock bigger budgets

Get buy-in across the org

Lock-in the talent and technology they need to succeed

Content marketers have long assumed that great stories help build relationships with consumers, but until recently, we haven’t known why or how. In this fascinating webinar, Joe Lazauskas—best-selling author of The Storytelling Edge—will reveal the cutting edge neuroscience of storytelling, and the four elements of stories that make our brains want to buy.

Learn about the storytelling techniques that spike empathy, attention, and purchase consideration in our brains, via case studies from the most innovative brands on earth.

You'll learn:

- Why great stories drive greater purchase consideration

- The 4 elements of stories that make our brains light up: Relatability, Novelty, Fluency, and Tension

- Techniques for measuring and optimizing the effectiveness of your content

People crave financial expertise. Money can dictate what we do, where we live, and how we make decisions. It’s a wide umbrella, spanning everything from consumer banking, investment banking, credit cards, fintech, insurance, and more. Companies in this space have a unique opportunity to build meaningful relationships with consumers.

To help you capitalize on this opportunity, Contently’s VP of marketing Joe Lazauskas and editor-in-chief Jordan Teicher are hosting a webinar on the five keys to content marketing success. The webinar is full of proprietary data and original insights designed to make you more efficient and effective.

Sign up now to learn about:

Creating social videos and infographics
Investing in paid distribution on Facebook
Developing buyer enablement content to drive conversions
Focusing on employee education and advocacy
Getting creative with compliance

Find out what's working in financial services with these content marketing benchmarks, tips, and tactics.

The temptation with any “2020” webinar is to pack it with jargon and talk about the AI-powered revolution that'll revolutionize digital transformation across the enterprise. But we're not going to do that.

We're focused on guiding people in the present. That's why we designed an end-of-year webinar to help you create high-performing content right away. Join Contently head of marketing Joe Lazauskas and editor-in-chief Jordan on December 11 for an insightful presentation and Q&A.

You'll learn:

- Visual content data and trends that'll help you create more engaging content
- How to rethink your goals and KPIs to track meaningful relationships instead of vanity metrics
- New frameworks for measuring ROI
- How to tell original, data-driven stories
- Keys to effective content distribution
- Tips for getting creative with compliance
- How to start thinking like a teacher to educate your buyers