Name: The 4 Elements of Great Storytelling, Backed by Neuroscience
Start: 2020-06-16T15:00:00Z
End: 2020-06-16T15:00:53.000Z
Location: BrightTALK
Rating: 0

Brands have to prove the value of content marketing if they want to get the executive buy-in necessary to scale. In this webinar, learn how Walmart's content team used data to generate internal support and built a blueprint for connecting content to commerce.

How Walmart Creates Valuable Content

It's easy to take our work for granted when we're in the middle of our daily routines, but "business as usual" doesn't exist anymore. Out of necessity, we're adjusting the way we do our jobs. So how can we make the best of our current situation to stay productive and effective? In this webinar, Contently cofounder Shane Snow will join editor-in-chief Jordan Teicher to explain how to create great content and collaborate remotely so you're not just relying on endless email threads.

How to Collaborate on Content in a Fully Remote World

Lately, it feels like 2015, and not just because we've spent the last four months comfort-rewatching Veep and the Cavs-Warriors NBA Finals. It’s because content is the hot new marketing buzzword again.

Next year, 78% of marketers are planning to increase their content budgets, and enterprise content budgets are expected to rise 42% over the next year. Content from brands is going to get better as a result. And everyone is going to have to up their game to stand out.

In this webinar, Joe Lazauskas—Head of Marketing at Contently and best-selling author of The Storytelling Edge—reveals the secret checklist top content marketers use to:

Develop an audience-first content strategy

Set KPIs and build an ROI model that unlock bigger budgets

Get buy-in across the org

Lock-in the talent and technology they need to succeed

The 2021 Content Checklist: Get Budget, Buy-In, and Set Yourself Up for Success

Content marketers have long assumed that great stories help build relationships with consumers, but until recently, we haven’t known why or how. In this fascinating webinar, Joe Lazauskas—best-selling author of The Storytelling Edge—will reveal the cutting edge neuroscience of storytelling, and the four elements of stories that make our brains want to buy.

Learn about the storytelling techniques that spike empathy, attention, and purchase consideration in our brains, via case studies from the most innovative brands on earth.

You'll learn:

- Why great stories drive greater purchase consideration

- The 4 elements of stories that make our brains light up: Relatability, Novelty, Fluency, and Tension

- Techniques for measuring and optimizing the effectiveness of your content

The 4 Elements of Great Storytelling, Backed by Neuroscience

Content Marketing

Content Strategy

Content Analytics

Audience Insight

Neuroscience

Digital Content

Digital Marketing

Demand generation is the process through which a business integrates marketing and sales to move potential buyers down the sales funnel from interest to payment. The BrightTALK demand generation community is made up of thousands of professionals sharing and learning best practices for engagement marketing, demand generation and lead scoring and nurturing through interactive webinars and videos. Register and join the conversation to attend live webinars and have your questions answered by demand generation professionals and thought leaders.

Demand Generation

The digital content marketing community on BrightTALK is made up of thousands of marketers using rich media and thought leadership content to drive engagement. Join to learn best practices for digital content creation and distribution and explore how content engagement can help you connect with your existing and prospective customers and drive revenue.

Online advertising has grown into a $37 billion industry from nothing in the last twenty years. Encompassing banner ads, rich media ads, video advertising, social network advertising and retargeting, online advertising is a key component of digital media marketing. Learn how to optimize your digital strategy from online marketing experts.

Online Advertising

Get powerful marketing insights for your business. Connect with experts and colleagues to get the most up-to-date knowledge on which marketing strategies and techniques are driving customer and revenue growth.

Marketing

The marketing community on BrightTALK is made up of thousands of engaged marketing professionals. Find relevant webinars and videos on marketing strategy, branding and more presented by recognized thought leaders. Join the conversation by participating in live webinars and round table discussions.

The 4 Elements of Great Storytelling, Backed by Neuroscience

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