The 4 Elements of Great Storytelling, Backed by Neuroscience

Presented by

Joe Lasauskas

About this talk

Content marketers have long assumed that great stories help build relationships with consumers, but until recently, we haven’t known why or how. In this fascinating webinar, Joe Lazauskas—best-selling author of The Storytelling Edge—will reveal the cutting edge neuroscience of storytelling, and the four elements of stories that make our brains want to buy. Learn about the storytelling techniques that spike empathy, attention, and purchase consideration in our brains, via case studies from the most innovative brands on earth. You'll learn: - Why great stories drive greater purchase consideration - The 4 elements of stories that make our brains light up: Relatability, Novelty, Fluency, and Tension - Techniques for measuring and optimizing the effectiveness of your content
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