The 2021 Content Checklist: Get Budget, Buy-In, and Set Yourself Up for Success

Lately, it feels like 2015, and not just because we've spent the last four months comfort-rewatching Veep and the Cavs-Warriors NBA Finals. It’s because content is the hot new marketing buzzword again. Next year, 78% of marketers are planning to increase their content budgets, and enterprise content budgets are expected to rise 42% over the next year. Content from brands is going to get better as a result. And everyone is going to have to up their game to stand out. In this webinar, Joe Lazauskas—Head of Marketing at Contently and best-selling author of The Storytelling Edge—reveals the secret checklist top content marketers use to: Develop an audience-first content strategy Set KPIs and build an ROI model that unlock bigger budgets Get buy-in across the org Lock-in the talent and technology they need to succeed