The 2021 Content Checklist: Get Budget, Buy-In, and Set Yourself Up for Success

Presented by

Joe Lazauskas, Head of Marketing

About this talk

Lately, it feels like 2015, and not just because we've spent the last four months comfort-rewatching Veep and the Cavs-Warriors NBA Finals. It’s because content is the hot new marketing buzzword again. Next year, 78% of marketers are planning to increase their content budgets, and enterprise content budgets are expected to rise 42% over the next year. Content from brands is going to get better as a result. And everyone is going to have to up their game to stand out. In this webinar, Joe Lazauskas—Head of Marketing at Contently and best-selling author of The Storytelling Edge—reveals the secret checklist top content marketers use to: Develop an audience-first content strategy Set KPIs and build an ROI model that unlock bigger budgets Get buy-in across the org Lock-in the talent and technology they need to succeed
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