Hi [[ session.user.profile.firstName ]]

Demand Generation in the Age of Privacy: CCPA

The rollout of GDPR in 2018 transformed how many businesses go to market and interact with consumers. Similarly, the California Consumer Privacy Act (CCPA) has been in effect since January 1, 2020 and many companies are still scrambling to understand the implications of this new regulation.

Although marketers may not be on the legal team, an enormous amount of personal data sits in the MarTech stack. Now more than ever before, marketers must stay informed on increasingly stringent privacy laws to protect their brands and maintain trust and transparency.

Join this webinar with David Pitta, CMO of BrightTALK, and Daniel Barber, CEO of DataGrail, to hear firsthand how a marketing executive and CEO of a privacy company reconcile marketing and privacy priorities for the year ahead.
Recorded Mar 24 2020 45 mins
Your place is confirmed,
we'll send you email reminders
Presented by
Daniel Barber, CEO of DataGrail and David Pitta, CMO of BrightTALK
Presentation preview: Demand Generation in the Age of Privacy: CCPA

Network with like-minded attendees

  • [[ session.user.profile.displayName ]]
    Add a photo
    • [[ session.user.profile.displayName ]]
    • [[ session.user.profile.jobTitle ]]
    • [[ session.user.profile.companyName ]]
    • [[ userProfileTemplateHelper.getLocation(session.user.profile) ]]
  • [[ card.displayName ]]
    • [[ card.displayName ]]
    • [[ card.jobTitle ]]
    • [[ card.companyName ]]
    • [[ userProfileTemplateHelper.getLocation(card) ]]
  • Channel
  • Channel profile
  • Demand Generation in the Age of Privacy: CCPA Recorded: Mar 24 2020 45 mins
    Daniel Barber, CEO of DataGrail and David Pitta, CMO of BrightTALK
    The rollout of GDPR in 2018 transformed how many businesses go to market and interact with consumers. Similarly, the California Consumer Privacy Act (CCPA) has been in effect since January 1, 2020 and many companies are still scrambling to understand the implications of this new regulation.

    Although marketers may not be on the legal team, an enormous amount of personal data sits in the MarTech stack. Now more than ever before, marketers must stay informed on increasingly stringent privacy laws to protect their brands and maintain trust and transparency.

    Join this webinar with David Pitta, CMO of BrightTALK, and Daniel Barber, CEO of DataGrail, to hear firsthand how a marketing executive and CEO of a privacy company reconcile marketing and privacy priorities for the year ahead.
  • Top Five Privacy Predictions for 2020 Recorded: Jan 21 2020 39 mins
    Daniel Barber, CEO and Co-founder, DataGrail and Anthony Stark, General Counsel, ZoomInfo
    Join this webinar to hear from DataGrail's CEO and Co-founder Daniel Barber and ZoomInfo General Counsel Anthony Stark to learn more about the compliance landscape for 2020 and the trends we predict for the year ahead that will impact privacy and legal professionals.

    As the systems have become more complex and the lines around ownership more blurred, the explosion in data collection - not just the volume but also the variety and velocity of data - has led to some major security and privacy concerns.

    While we’ve made headway with the data privacy regulations that exist today, we shouldn’t be surprised if consumers demand more. As we head into a new decade, 2020 will be the year that data privacy regulation finally takes off and the government begins to put stakes in the ground for a national privacy framework.
We love privacy.
Figuring out CCPA, GDPR or other privacy regulations? We’ve got you covered. DataGrail® is a privacy platform designed to make compliance and personal data management a breeze. Learn more at datagrail.io.

Embed in website or blog

Successfully added emails: 0
Remove all
  • Title: Demand Generation in the Age of Privacy: CCPA
  • Live at: Mar 24 2020 5:00 pm
  • Presented by: Daniel Barber, CEO of DataGrail and David Pitta, CMO of BrightTALK
  • From:
Your email has been sent.
or close