Francie Rawlings, Global Leader of Digital Innovation and Social Engagement, & Cory Hartlen, Director, Client Engagement
Pharmaceutical companies have taken a page from leading customer experience models by engaging directly through social and digital channels, such as Facebook, Twitter and WhatsApp, to better serve their customers and patients by meeting users where they spend their time. But digital transformation is not just about technology, it’s about shaping entirely new business processes to support innovation and engagement.
Digital transformation is a team sport, and challenges organizations to develop stronger, more dynamic cross functional teams to enable this level of customer and patient experience. In this webinar, you’ll hear ideas on how collaboration drives innovation with new thinking, how to avoid the pitfalls that hold organizations behind the social networking curve, and how to secure these business processes.
Join Francie Rawlings, a global leader of digital innovation and social engagement who has worked in and around the top pharma companies for 20 years, to learn about perspectives and ideas on how to make digital transformation a team sport. Hear from a leader on the front lines of supporting this transformation, and gain insights into how a change in mindset creates change in your culture and ultimately change that your customer can appreciate