Digital Transformation: It Starts with Data

Multi-touch attribution is a marketing effectiveness measurement that takes all of the touchpoints on the consumer journey into consideration and assigns the appropriate credit. This discussion will review the different methodologies, the pros & cons of each approach, and how to determine which is best for your organization to optimize your marketing mix.

Economic globalization flattened the playing field in the business world leaving data privacy lagging behind. Recently, data privacy has shot to the forefront creating more challenges for companies. Join Chris Mermigas, AGC -Data Privacy Officer - Valid, and Alex Islamov, Senior Manager - Baker Tilly, as they discuss how to navigate the winding road ahead and ways to avoid pitfalls.

With the confirmation by Google that it would be ending support for third-party cookies within 2 years, companies are preparing for a world without cookies by developing new ways to identify and engage target audiences on the Internet. With no third-party cookies, first-party publisher data will increase in value and importance. Learn about emerging identity management approaches that will help determine the a future without cookies will look like.

Digital transformation redefines the way business deliver value to customers. The use of data in new and expanded ways has exploded. But not all data holds value - and it can cost companies in the long run without a strong master data & data governance strategy. Learn how to harness the power of your data for successful digital transformation.