Name: Multi-Touch Attribution: A Guide to Optimize your Marketing ROI
Start: 2020-10-13T18:00:00Z
End: 2020-10-13T18:00:39.000Z
Location: BrightTALK
Rating: 4.67

Valid is a global technology provider that offers a complete portfolio of solutions in Payment, Mobile, Data and Identity Solutions, as well as Digital Marketing and Digital Certification.

Valid develops physical and digital solutions that allow companies, government agencies, consumers and citizens to identify themselves, connect, communicate and make secure, practical financial and data transactions.

在本次网络研讨会中，我们将分析以下主题：
什么是集成 SE/SIM
采用 iSE/iSIM 技术的好处
这些新技术将如何影响现有的生态系统
如何集成 iSE

iSE/iSIM 是 SE/SIM 解决方案技术的演进。 它带来了更小、更便宜、更灵活的解决方案

In partnership with the Security labs Fime and UL, Valid’s eSIM Interoperability as a Service initiative already enrolled different MNOs and MVNOs to help solve the interoperability issues of the eSIM ecosystem. During the webinar, Valid, Fime and UL will discuss all the main benefits of this initiative for MNOs, MVNOs and OEMs and the global value proposition to the entire eSIM industry.

eSIM Interoperability as a Service Program

We live in the data-driven society. Successful marketing must be built on a solid, data management foundation that ensures trust in data integration, data quality, data augmentation, and data governance.  Learn how to harness the power of your data to work more efficiently, make better marketing decisions, build winning strategies, and ultimately do more for your customers.

Why Data Can Be The Vaccine For Your Marketing

Economic globalization flattened the playing field in the business world leaving data privacy lagging behind. Recently, data privacy has shot to the forefront creating more challenges for companies. Join Chris Mermigas, AGC -Data Privacy Officer - Valid, and Alex Islamov, Senior Manager - Baker Tilly, as they discuss how to navigate the winding road ahead and ways to avoid pitfalls.

Data Privacy in a Flat World

With the confirmation by Google that it would be ending support for third-party cookies within 2 years, companies are preparing for a world without cookies by developing new ways to identify and engage target audiences on the Internet.  With no third-party cookies, first-party publisher data will increase in value and importance.  Learn about emerging identity management approaches that will help determine the a future without cookies will look like.

Beyond Cookies: What's Next for Identity Management

Digital transformation redefines the way business deliver value to customers.   The use of data in new and expanded ways has exploded.  But not all data holds value - and it can cost companies in the long run without a strong master data & data governance strategy. Learn how to harness the power of your data for successful digital transformation.

Digital Transformation: It Starts with Data

Multi-touch attribution is a marketing effectiveness measurement that takes all of the touchpoints on the consumer journey into consideration and assigns the appropriate credit. This discussion will review the different methodologies, the pros & cons of each approach, and how to determine which is best for your organization to optimize your marketing mix.

Multi-Touch Attribution: A Guide to Optimize your Marketing ROI

Attribution

response analytics

Analytics

Marketing Analytics

Marketing and Sales Metrics

marketing effectiveness

measurement

campaign measurement

Enterprise applications have become a crucial piece of infrastructure for many businesses. The enterprise applications community on BrightTALK features the latest insights in enterprise application integration, enterprise application architecture and EAS software. Join the community to gain access to thousands of videos and webinars presented by recognized enterprise information systems experts and arm yourself with the knowledge you need to succeed.

Enterprise Applications

As an IT professional, many of the problems you face are multifaceted, complex and don’t lend themselves to simple solutions. The information technology community features useful and free information technology resources. Join to browse thousands of videos and webinars on ITIL best practices, IT security strategy and more presented by leading CTOs, CIOs and other technology experts.

Multi-Touch Attribution: A Guide to Optimize your Marketing ROI

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