Presented by
Mark Wagman, Managing Director at MediaLink and Trent Arkema, Vice President Marketing from Smartbox
So Much Data But Nothing to Say
About this talk
Today marketing organizations are drowning in data but starving for information. For marketers to be successfully data-driven, they need more than technology applications; they need techniques and insights that provide a real cognitive uplift. During this webinar you’ll learn how organizations Like SmartBox are achieving reliable results by making data and analytics more than a technology project. They're embracing it culturally. Join us and hear from Mark Wagman, Managing Director at MediaLink and Trent Arkema, Vice President Marketing from Smartbox, on how they are transforming data into meaningful stories that make information easily consumable, and visually impactful for the intended audience.
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TapClicks, Inc. is the leading provider of unified marketing operations, analytics and reporting solutions for media companies, digital marketing agencies, brands, franchises, and HIPAA covered entities. The TapClicks Marketing Operations Platform provides end-to-end business intelligence capabilities that include SEO, social and PPC reporting, automated order entry, set up and approval workflows, marketing performance analysis and the creation of interactive visual reports and presentations. TapClicks integrates more than 200 different data sources via its Connector Marketplace to provide marketers with the ability to analyze data from the full breadth of popular marketing and advertising tools used in the industry today.