How to Leverage Native Content to Drive B2B Leads

Presented by

Kevin Yamano

About this talk

Business to business advertising is notoriously difficult. For the selling side, digital advertising has a multitude of options but which ones are going to produce the best results. For the buying side, the deluge of messaging is overwhelming. There are now memes of the canned subject lines used all the time. Teddy Roosevelt famously said, "Nobody cares how much you know until they know how much you care." The question is, how do we best convey that we care?
Related topics:

More from this channel

Upcoming talks (0)
On-demand talks (11)
Subscribers (1424)
TapClicks, Inc. is the leading provider of unified marketing operations, analytics and reporting solutions for media companies, digital marketing agencies, brands, franchises, and HIPAA covered entities. The TapClicks Marketing Operations Platform provides end-to-end business intelligence capabilities that include SEO, social and PPC reporting, automated order entry, set up and approval workflows, marketing performance analysis and the creation of interactive visual reports and presentations. TapClicks integrates more than 200 different data sources via its Connector Marketplace to provide marketers with the ability to analyze data from the full breadth of popular marketing and advertising tools used in the industry today.