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B2B Marketing Lessons with Perimeter 81 and Beam Global

What does it take to bring a B2B product from inception to being recognized as an industry leader? Beam Global’s Ori Ainy speaks with Sagi Gidali, Co-Founder and CPO of Perimeter 81, on the marketing strategies that Sagi has relied on to achieve success in the global network security industry. From technology partnerships to a precisely-honed sales funnel, B2B companies can learn what it takes to stand out in this enlightening interview.
Recorded Apr 2 2020 25 mins
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Presented by
Sagi Gidali - Co-founder and CPO of Perimeter 81 and Ori Ainy - Founder of Beam Global
Presentation preview: B2B Marketing Lessons with Perimeter 81 and Beam Global

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  • Beyond The Perimeter Podcast Episode 05 Recorded: Sep 17 2020 30 mins
    Zev Brodsky - Content Marketing Manager at Perimeter & Avi Douglen - CEO of Bounce Security
    Beyond The Perimeter Podcast, Episode 05: Why AppSec is Key for Your Dev Toolbox

    In this edition of the Beyond the Perimeter Podcast, we discussed the Poshmark data breach and interviewed Avi Douglen from Bounce Security about application security risks.
  • How Ingram Micro Partners are Utilizing Perimeter 81 for Their Clients Recorded: Sep 9 2020 62 mins
    Jim Finnerty and Jeff Rathmann, Moderated by Kevin Romo
    Silo City IT is a premier Managed Security Service Provider and Solutions Architecture firm specializing in Artificial Intelligence-based solutions.

    Join Ingram Micro partner Jeff Rathmann (CEO at Silo City IT) in conversation with Jim Finnerty (Channel Partner Manager at Perimeter 81) to learn how they are using Zero Trust network and application access for real world use cases in the age of remote work.

    Key Takeaways:
    - How Ingram Micro Partners Benefit using Perimeter 81
    - Considerations When Securing Remote Access for Clients
    - Practical Use Cases for Agentless VPN Access
    - Network Security Capabilities of a Cloud-based, SaaS Platform

    Speakers:
    Jeff Rathmann- CEO at Silo City IT
    Jim Finnerty,- Channel Partner Manager at Perimeter 81
    Moderated by Kevin Romo - Associate Marketing Manager at Ingram Micro Cloud
  • Criminal Evolution in the Age of COVID-19 & How Orgs. Adapt to the New Normal Recorded: Sep 2 2020 66 mins
    Keren Elazari and Sivan Tehila, Moderated by Karen Mesoznik
    Remote work is here for the long run, and as businesses adapt to the new normal, hackers are also adjusting to - and taking advantage of - this new status quo. The COVID-19 pandemic has changed the way we work by transitioning most of the workforce to be remote and turning our homes into offices. This shift has seen hackers and cybercriminals modify their approach and adapt their hacking methods accordingly.

    The combination of rapid cloud adoption, BYOD, and remote work have opened the door to new breaches and hacks. This requires organizations to transform their defensive playbooks and to better understand how hackers are utilizing the crisis for data theft. Recognizing how criminal business models have evolved is key to protecting our data and resources in the present.

    Join Keren Elazari (Cyber Security Analyst, Author & Researcher) and Sivan Tehila (Director of Solution Architecture at Perimeter 81) in a discussion about the evolution of security threats and cyber crime in our new remote work era. From Zoom bombing to account takeovers, access mining and phishing, we’ll shed light on emerging security threats and empower the audience with practical ideas on how to build a more secure future for your organization.

    Speakers:
    Keren Elazari - Cyber Security Analyst, Author & Researcher
    Sivan Tehila - Director of Solution Architecture at Perimeter 81
    Moderated by Karen Mesoznik - Sr. Director of Corporate Marketing at Perimeter 81
  • Beyond The Perimeter Podcast Episode 04 Recorded: Aug 19 2020 23 mins
    Zev Brodsky - Content Marketing Manager at Perimeter & Sivan Tehila - Director of Solution Architecture at Perimeter 81
    Beyond The Perimeter Podcast, Episode 04: Your Security Strategy Is Only as Strong as Your Security Hygiene

    In this edition of the Beyond the Perimeter Podcast, we discussed the Promo.com data breach and interviewed Sivan Tehila, our very own Director of Solution Architecture, to gain her insights about security hygiene.
  • Beyond The Perimeter Podcast Episode 03 Recorded: Aug 2 2020 28 mins
    Zev Brodsky - Content Marketing Manager at Perimeter & Len Noe - White Hat Hacker and Cyber Security Specialist
    Beyond The Perimeter Podcast, Episode 03: Hacking with a Purpose: Life as a White Hat Hacker

    In this edition of the Beyond the Perimeter Podcast, we discussed the Twitter hack which saw many famous celebrity accounts being hijacked which resulted in spreading a cryptocurrency scam. We also interviewed Len Noe who is a white hat hacker and cyber security specialist.
  • Why a Secure Network is a Must for Testing in the Age of Remote Work Recorded: Jul 29 2020 60 mins
    Sivan Tehila - Perimeter 81 & Justin Dolly - Sauce Labs. Moderated by Karen Mesoznik - Perimeter 81
    The transition to the cloud is inevitable and necessary, but it comes with a host of cyber risks. Streamlining and automating testing of mobile and desktop apps through the cloud saves organizations time, money, and resources but it is important to make sure that the testing environment on the cloud is secured. When testing product, web, or mobile applications, employees’ networks and connections must be secured in order to add another layer of protection against hackers trying to breach the testing environment.

    In this webinar, security experts Sivan Tehila and Justin Dolly will discuss:
    - The various threats to your network and to your testing environment that have come about as a result of remote work
    - How cybersecurity is an integral part of the organization's business continuity plan
    - Tips and best practices for securing the home network when the endpoint is now everywhere

    About the Speakers:

    Sivan Tehila is the Director of Solution Architecture at Perimeter 81. Sivan is a cybersecurity expert with over 13 years of experience in the industry, having served in the IDF as an Intelligence Officer and then in various field positions including Information Security Officer and a cybersecurity consultant. For the past two years, Sivan has dedicated herself to promoting women in Cybersecurity and founded the Leading Cyber Ladies community in NYC.


    Justin Dolly is Chief Security Officer at Sauce Labs, where he oversees the development and implementation of the company’s long-term security strategy, ensuring its customers have the highest level of protection to support their digital goals. He is a Certified Chief Information Security Officer (CCISO) with more than 20 years of experience in building and implementing a culture of security within global organizations.
  • What will cyber security look like in the post-COVID-19 world? Recorded: Jul 8 2020 48 mins
    Richard Stiennon - Industry Analyst & Amit Bareket - Perimeter 81, Moderated by Karen Mesoznik - Perimeter 81
    In addition to all of the demographic, economic, and healthcare implications brought on by COVID-19, the once-familiar 9-to-5 office environment as we know it has changed dramatically. Remote work, once expected to be the future, is now our new reality. Even though Gartner predicted that by 2020, half of the US workforce would be working remotely, no one could have anticipated it to become ubiquitous during the COVID-19 outbreak. Now, nearly everyone has been forced to work from home for the foreseeable future. Organizations have been seeing an increase in productivity from employees and have extended their work from home policies until the end of 2020, or even indefinitely.

    Along with all of its benefits, remote work also brings a host of cyber security risks that are harder to tackle outside of the office. Additionally, with millions of people connecting to their corporate networks from their homes, network infrastructure is being taxed like never before, creating new issues of internet overload and skyrocketing VPN usage.

    While the future remains uncertain, organizations are embracing the new normal, and now is the time for CISOs and IT managers to start thinking about how they will continue securing their teams while working remotely. Join us as we discuss the future of cyber security, and how the pandemic that changed the world is inevitably accelerating the way we consume cyber and network security.
  • Beyond The Perimeter Podcast Episode 02 Recorded: Jul 7 2020 18 mins
    Zev Brodsky - Content Marketing Manager at Perimeter & Reut Weitzman- COO and Cybersecurity Consultant at QMasters
    Beyond The Perimeter Podcast, Episode 02: Young Startup: Are You Ready for a CISO Onboard?

    In this edition of the Beyond the Perimeter Podcast, we explained how millions of Chrome users might be affected by the Google Chrome security breach and we interviewed Ms. Reut Weitzman who is the COO and Cybersecurity Consultant at QMasters to learn about her experience and insights as a CISO at a startup.
  • Beyond the Perimeter Podcast Episode 01 Recorded: Jun 22 2020 22 mins
    Zev Brodsky - Content Marketing Manager at Perimeter & Ryan Nolette - Independent Security Researcher
    Beyond The Perimeter Podcast, Episode 01: From Young Hacker to Security Researcher

    In this edition of the Beyond the Perimeter Podcast, we learn from security researcher Ryan Nolette how he made a hobby into his career.
  • Simplifying Network Security for the Modern and Distributed Workforce Recorded: Jun 14 2020 43 mins
    Jim Finnerty - Channel Partner Manager at Perimeter 81 and Sivan Tehila - Director of Solution Architecture at Perimeter 81
    In this webinar for MSPs and resellers, hosted by our partner Ingram Micro Cloud, we cover:

    1. How to easily incorporate the Zero Trust security model in your network architecture

    2. What are Perimeter 81’s unique features?

    3. How can Perimeter 81 benefit partners and MSPs?

    4. The future of network security: a one-stop shop for network and security needs

    With the rise of the mobile workforce and cloud transformation, the traditional network we once knew can no longer be trusted. Many companies are moving to cloud infrastructures such as AWS, Google Cloud, Azure, etc. However, many companies are still using the same site-centric and hardware-based network security appliances that are no longer adequate in securing remote and on-premises access.

    Unlike traditional hardware-based network security providers, Perimeter 81 provides greater network visibility, seamless onboarding, and automatic integration with all the major cloud providers, giving companies of all industries and sizes the power to be securely mobile and cloud-confident.
  • Past the Perimeter: Why Organizations Are Turning to the Zero Trust Model for Ap Recorded: Apr 5 2020 33 mins
    Sivan Tehila and James Alvarez
    In this interactive product webinar with a live demo and Q&A session. Sivan Tehila, Director of Solution Architecture, and James Alvarez, Director of Strategic Growth, discussed why more organizations are implementing the Zero Trust model for securing their application access.
  • B2B Marketing Lessons with Perimeter 81 and Beam Global Recorded: Apr 2 2020 25 mins
    Sagi Gidali - Co-founder and CPO of Perimeter 81 and Ori Ainy - Founder of Beam Global
    What does it take to bring a B2B product from inception to being recognized as an industry leader? Beam Global’s Ori Ainy speaks with Sagi Gidali, Co-Founder and CPO of Perimeter 81, on the marketing strategies that Sagi has relied on to achieve success in the global network security industry. From technology partnerships to a precisely-honed sales funnel, B2B companies can learn what it takes to stand out in this enlightening interview.
  • A Hacker's Perspective: Remote Work Risks Recorded: Apr 2 2020 46 mins
    Sivan Tehila and Nicole Becher, Moderated by Guy Franklin
    The new reality that has developed over the past few weeks has forced most organizations to rapidly adopt a company-wide work from home policy. While some organizations have a cyber and network security plan in place, many are not aware of the risks that threaten company data and employees while connecting remotely.

    From a hacker’s perspective, the shift to remote work is a perfect time to strike. In stressful times, it is important not to let our guard down and to educate employees on the importance of cyber hygiene in order to protect their personal data and the organization’s sensitive resources.

    Join us as we explore the various cyber risks and threats facing us in these challenging times, and learn how to protect your company, data, and employees from becoming a target. We will present options and practical solutions for securely and seamlessly securing your organization’s network and keeping your valuable resources safe.
  • Simplifying Connectivity to AWS using Transit Gateway with Perimeter 81 Recorded: Mar 19 2020 27 mins
    James Alvarez, Albert Ngo, Anjali Vijayakumar
    In this 45-minute webinar, we will explain how Perimeter 81, with a combination of AWS transit gateway, gives organizations the simplicity of accessing cloud resources in a secure way from anywhere in the world.

    Together with AWS and our client SuperData, a Nielsen Company, we will explore the options for simplifying connectivity to AWS transit gateways using our platform.
  • Amit Bareket, Perimeter 81 CEO, Talks SASE Recorded: Mar 18 2020 10 mins
    Amit Bareket, Perimeter 81 CEO & Co-founder
    Amit Bareket discusses SASE, the latest trend in network security. While cloud and mobility are changing the way we work, resources are moving to the cloud and employees are becoming digital nomads. Gartner recently coined the term SASE (Secure Access Service Edge), which is about unifying security and networking through the cloud edge, creating a multi-tenant and multi-regional platform to consume security regardless of the employees’, data centers’, cloud services’, or on-premise offices’ location. Tune in to learn how Perimeter 81 is achieving this and to hear more about the future of network security.
  • Identity Management in a Multi-Cloud World Recorded: Feb 27 2020 47 mins
    Rob Clyde (ISACA), Shahrokh Shahidzadeh (Acceptto), James Alvarez ( Perimeter 81)
    Controlling who has access to your organization's resources and data assets and making sure that only the right users can access the right resources at the right time remains a challenge in 2020. With a third of network compromises involving the use of stolen credentials, it's more important now than ever to employ identity, access and authentication management to protect the access to your enterprise environment. 
    Join industry leaders and IAM experts for a Q&A roundtable discussion on how to secure identities and access in today's multi-cloud world.  
    Viewers will learn more about:
    - Why identity is the new perimeter
    - Biggest challenges associated with digital identity, authentication and cloud access
    - How to continue offering your customers and users the agility they have come to expect employing data protection measures
    This panel will be broadcast LIVE during RSA Conference in San Francisco.

    Speakers:
    Rob Clyde, Chair, ISACA & Board Director, Titus (Moderator)
    Shahrokh Shahidzadeh, CEO, Acceptto
    James Alvarez, Director of Strategic Growth, Perimeter 81
  • Interview with Co-founder Sagi Gidali at Cybertech Tel Aviv 2020 Recorded: Jan 29 2020 7 mins
    Sagi Gidali, Co-Founder & CPO
    Sagi Gidali, Co-Founder & CPO of Perimeter sat down with Yotam Gutman of SentinelOne to discuss Zero Trust network access and the future of network security.
  • Security without Boundaries: SASE Architecture for 2020 & Beyond Recorded: Jan 22 2020 40 mins
    Amit Bareket (Perimeter 81) and Jayant Thakre (SonicWall)
    Introduced by Gartner in 2019, Secure Access Service Edge (SASE) is a cloud architecture model that combines different functions of network and security solutions into a unified cloud security platform to be delivered as a service — without any or minimal hardware involved. This joint session between SonicWall and Perimeter 81 will explain why the SASE model was created, the challenges it's fixing and how the movement is redefining a future of network security without traditional perimeters.
  • 360 Infosec Interview with Amit Bareket, Perimeter 81 Recorded: Jul 2 2019 5 mins
    Amit Bareket CEO, Perimeter 81
    Yotam Gutman walks and interviews Amit Bareket, founder and CEO of Perimeter81, winner of Gartner “Cool Vendor” and developer of security network as a service, zero-trust solution.
The Zero Trust Secure Network as a Service
Cloud and mobility are creating a mega shift in traditional network security, and hardware-based solutions are not capable of accommodating this migration. Unlike legacy solutions, Perimeter 81’s Zero Trust Secure Network as a Service utilizes a Software-Defined Perimeter architecture, offering greater network visibility, seamless onboarding, and full compatibility with all major cloud providers.

Perimeter 81 also incorporates robust security capabilities following the SASE model, a term coined by Gartner to describe the convergence of security and network management inside one platform. Our product, which subscribes to this new concept gives companies of all industries and sizes the power to be fully mobile and completely cloud-confident.

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  • Title: B2B Marketing Lessons with Perimeter 81 and Beam Global
  • Live at: Apr 2 2020 11:00 am
  • Presented by: Sagi Gidali - Co-founder and CPO of Perimeter 81 and Ori Ainy - Founder of Beam Global
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