Name: ITAM’s past, present, future | Part 2—How to define your role in ITAM’s future
Start: 2023-03-30T17:30:00Z
End: 2023-03-30T17:31:03.000Z
Location: BrightTALK

With ServiceNow AI agents, you can establish a Service Operations foundation, take control of your assets, and align work across your portfolio. You’ll drive greater efficiency, reliance, and innovation with intelligent workflows, resulting in optimized services, processes, and experiences for your employees and customers. 

Join us for an insightful webinar where ECU Health will share their journey of implementing Strategic Portfolio Management (SPM) across key capabilities, including strategic planning, demand management, project management, and resource management. Discover how they've standardized processes and ensured that all approved work is realistically scoped with effective staffing plans. The ECU Health team will highlight the routines they employ with stakeholders to precisely capture the requirements needed for success. Attendees will gain valuable insights through real-world examples of their processes and how they leverage SPM to drive executive decisions and achieve measurable outcomes. 

Key takeaways:
- Learn how ECU Health integrates strategy, demand, scoping, and resource planning within their SPM framework. 
- Understand their approach to prioritizing work and aligning staffing with realistic plans. 
- Explore the standardized processes they use with stakeholders to capture requirements and drive successful execution. 
- Discover how they collaborate with executives to drive measurable outcomes through SPM.

Strategic Portfolio Management in Action - A Case Study with ECU Health

Discover how ServiceNow is transforming enterprise app development with vibe coding—a natural language–driven approach that turns ideas into secure, enterprise-ready apps faster than ever. Hear how customers are using the ServiceNow AI Platform to accelerate innovation, maintain governance, and deliver real business impact. Learn how AI-infused governance and automation can help you align app strategy with business goals, speed time-to-value, and scale transformation across your organization.

From low-code to vibe coding: The next chapter in enterprise app development

Enterprise architecture (EA) is evolving into a strategic powerhouse—especially when powered by AI. This podcast explores how EA on the ServiceNow platform connects business capabilities, tech assets, and strategic goals with intelligence and automation. We’ll highlight how EA integrates with other ServiceNow products like SPM, ITAM, ITOM, and CMDB to create a unified, data-driven foundation for smarter decisions. Plus, we’ll showcase how Now Assist accelerates insights and empowers architects and leaders to drive agile transformation.

Architecting the Future: Unlocking Enterprise Value with the ServiceNow AI Platform

Adapting SPM for the future means cultivating practices that evolve alongside shifting business strategies and organizational needs. This podcast delves into how continuous refinement, the right value indicators, and a culture of strategic alignment keep portfolio management resilient and impactful. Listeners will discover ways to embed adaptability, measure long-term value, and foster enterprise-wide portfolio thinking. We will also highlights practical steps for ensuring SPM remains a dynamic driver of sustained success.

Future-Proofing Your Portfolio: Sustaining SPM Over Time

Establishing value in Strategic Portfolio Management centers on connecting organizational strategy to real, measurable outcomes while fostering alignment and transparency. The podcast explores how frameworks like NowValue help organizations clarify their “why,” map objectives to capabilities, and sustain value through effective governance and continuous measurement. Listeners will hear how SPM transforms both tangible results and the broader business narrative. Ultimately, the discussion highlights how a value-driven approach empowers teams to drive lasting impact and business transformation.

Measuring What Matters: Establishing Value for SPM

In today’s fast-changing landscape, how can organizations confidently drive transformation and ensure every initiative delivers value? Many struggle with fragmented planning, misaligned priorities, and slow execution—leading to missed opportunities and stalled innovation. Join us to learn how ServiceNow Strategic Portfolio Management (SPM), using AI Agents on the AI Platform, empowers enterprises to:

- Prioritize and fund the most impactful initiative
- Build and maintain a dynamic investment roadmap aligned to strategy
- Accelerate value delivery for enterprise-wide transformation

Learn from the real-world success of Stellantis, whose product owner will share how their organization transformed value delivery with ServiceNow SPM. Get an exclusive live demo of Now Assist for SPM.  Don't miss this chance to see how you can transform your planning and accelerate outcomes that matter to your customers, your teams, and your bottom line.

Stellantis' business transformation with ServiceNow's AI-powered Strategic Portfolio Management

Join ServiceNow and leading IDC analyst Stephen Elliot for an exclusive on-demand webinar exploring the top FY26 technology trends shaping IT transformation. Designed for IT leaders and business decision-makers, this session delivers forward-looking insights into how AI will redefine workflows, drive operational efficiency, and accelerate enterprise innovation.

ServiceOps 2026: Planning for the Agentic AI and Autonomous IT Era

Discover how the integration of ServiceNow and New Relic can revolutionize your IT operations.

● Learn about the benefits of agentic AI in accelerating Mean Time to Resolution (MTTR) and enhancing incident management.
● Explore the agentic capabilities that enable proactive incident resolution and intelligent automation.
● Understand the value of data-driven transformation and how it empowers operators to manage incidents more effectively.

Join us for an insightful session that will help you leverage cutting-edge technology to improve your IT operations.

Using Agentic AI and Intelligent Observability to Reduce MTTR for IT Operations

Don’t wait for the perfect CMDB to start delivering results that matter. 

In this session, you’ll see how customers are already cutting SSL risk in half, shrinking MTTR without shrinking their teams, and deploying AI they can actually trust — all on the same platform that’s built to take you further. These are quick wins you can measure in weeks, but they’re also the first milestones on a bigger Autonomous IT journey toward zero avoidable outages, zero governance gaps, and zero wasted effort. 
 
Whether your goal is to protect uptime, accelerate resolution, or unlock safe, governed AI, this webinar will show you how to start from where you are today and move toward the kind of IT scorecard your leadership will want to share.

From Reactive to Ready: Three AI-enabled Automations that Make the Most of your (imperfect) CMDB

AI is no longer experimental—it’s redefining how IT operates. But for CIOs and other technology leaders, the real challenge lies in converting siloed initiatives into enterprise-wide transformation.   

In this exclusive session, Kellie Romack, ServiceNow’s Chief Digital Information Officer, reveals how ServiceNow is running Autonomous IT across the organization—delivering tangible results like 87% of IT support interactions resolved by AI.  

You’ll learn how to:   

-        Break down silos and unify AI agents across the business   

-        Move from reactive IT to proactive, self-healing systems   

-        Prioritize value in every AI use case to drive measurable outcomes   

Don’t wait for the perfect moment—get the playbook to start your Autonomous IT journey today.

The future of IT: How CIOs lead with AI agents

As regulatory demands become more complex, staying audit-ready is vital for organizations across all industries. In “Regulatory Readiness: ITAM Solutions for Tomorrow's Audit & Compliance Needs,” ServiceNow ITAM and Risk product leaders share their expertise on how evolving regulatory requirements are informing asset management strategies. Discover how ServiceNow ITAM solutions help organizations streamline compliance, maintain data accuracy, and achieve centralized visibility for audits. Learn how to meet the needs of emerging mandates—from new data privacy laws to industry-specific regulations and environmental sustainability requirements—and how to proactively prepare for what’s ahead.

Podcast: Regulatory Readiness: ITAM Solutions for Tomorrow’s Audit & Compliance Needs

Automation is reshaping how organizations manage hardware, software, and cloud assets —minimizing manual effort, reducing audit and security risk, and unlocking real cost savings. In this episode, we unpack what integrated lifecycle management really looks like in practice, from request and procurement through deployment, optimization, and retirement. We explore the role of AI and emerging AI Agents, and we get real about the skills and career paths that modern ITAM pros can seize right now. You’ll also hear a quick maturity check to see where you stand versus your peers—and leave with practical actions you can implement with ServiceNow.

Unleashing Efficiency: How AI Automation Transforms Assets into Strategic Gold

Learn how CIOs and their teams can harness agentic AI to develop autonomous IT systems that drive better cost efficiencies, risk management, and portfolio planning.

Reduce technology costs with AI

Witness firsthand how autonomous IT and AIOps are transforming incident management and remediation through intelligent, proactive response.

Service and Ops resilience with AI

Learn how CIOs drive competitive advantage with agentic AI, using autonomous development tools that deliver business resilience, personalization, and smarter decisions.

The Agentic future of development

Leaders want to make an impact with Agents, but must do so confidently, responsibly, and with measurable results. Learn how in this thought leadership webinar.

Responsible AI, Real Results

Discover how agentic AI powers resilient IT & service operations with predictive, self-healing systems that balance agility and control for CIOs and their teams.

Creating the next chapter of Service and Ops resilience with AI

Join Charles Pelton (CIO.com) and German Bertot (ServiceNow) for a dynamic conversation on how agentic AI is revolutionizing IT asset management. Discover how AI-powered agents are streamlining workflows, enhancing employee productivity, and simplifying complex systems.

Explore the convergence of FinOps and SaaS management, and learn how AI is driving cultural and operational shifts to optimize cloud spending. The session also covers critical considerations around data governance, security, and platform interoperability.

The Intersection of AI and Asset Management

Unlock the secrets behind real-world cloud cost transformation in “From Insights to Impact: Real-World FinOps Success Stories.” In this episode, ServiceNow product leadership pull back the curtain on how successful organizations are tackling cloud complexity—sharing first-hand accounts of companies who have harnessed FinOps principles to drive financial results with ServiceNow’s ITAM Cloud Cost Management (CCM). Go beyond theory as we dive into inspiring stories of how ServiceNow customers reduced costs, boosted efficiency, and achieved strategic wins.

From Insight to Impact: Real-World FinOps Success Stories

AI asset lifecycle management is critical for ensuring AI systems remain compliant, accurate, and relevant, maximizing their effectiveness and value. This session explores how we designed and implemented an AI Dashboard—our internal AI asset lifecycle management application—leveraging ServiceNow's Strategic Portfolio Management (SPM), Application/Incident Management, Asset Management, Request Management, and AI Governance application to streamline our AI development, deployment, monitoring, and decommissioning processes. This solution is now available as the ServiceNow AI Control Tower.

Now on Now: AI Control Tower for Enterprise AI Assets Video

ServiceNow is the AI platform for business transformation. Join Nagesh Rao, Sr. Dir., NOW Platform Analytics and AI & Jeegar Shah, Sr. Director of Enterprise AI & Data Science to learn how we established an AI registry and lifecycle to track and organize models from inception to retirement. Available now as the ServiceNow AI Control Tower, this solution addresses privacy, security, legal, and enhance risk control. Maximize visibility on enterprise AI/ML ops with minimal intervention.

Now on Now: How we Govern AI Assets to Maximize the Value of AI Webinar

At ServiceNow, we've long understood the value of a strong enterprise asset management strategy to control costs and drive efficiency. In this session, we'll share our most recent approaches to optimize enterprise expenses like never before, leveraging the Now Platform with IT Asset Management (ITAM) and GenAI.

Now On Now: Optimize Costs with IT Asset Management and GenAI Video

Compliance management and audit preparedness are essential for financial organizations. Attend our webinar, Navigating regulatory audits with Software Asset Management, for best practices around regulatory requirements.

We are excited to announce that Silicon Valley Bank will be joining us to share their insights and discuss the regulations they’ve been working to address. 

The webinar features a live demo of Software Asset Management. Capabilities covered will include how to optimize software asset usage, track licenses, and simplify audit procedures with AI on the Now Platform.  

You’ll learn:  

- Practical ways to efficiently navigate regulatory audits
- Techniques to identify and manage regulatory compliance risks  
- Insights that simplify audit processes

Be ready for all your compliance and audit needs with Software Asset Management.

Navigating regulatory audits with Software Asset Management

Explore 8 different ways you can reduce software costs. Hear from ServiceNow experts on how companies that adopt a comprehensive software asset management approach save money and manage their assets to their full potential. By reducing license utilization waste and redistributing software budgets to support strategic business initiatives, your IT organization can accelerate a modernization, contributing directly to growth.

8 Ways to Save with Software Asset Management

In this demo-based session, see how ServiceNow® is helping companies enhance operational efficiency, improve service delivery, and achieve a faster and a more successful transition to the cloud. The ServiceNow platform helps plan, scale, and operate in the cloud in better and safer ways.

Featuring Now Assist for ITOM, Enterprise Architecture Workspace, Strategic Planning Workspace, Cloud Cost Simulator, Cloud Services Catalog, Service Operations Workspace, Cloud Visibility and Observability, Vulnerability Management, & Cloud Cost Management.

Accelerate cloud transformation: Innovate in the face of rising costs

ServiceNow’s annual IT asset management (ITAM) survey reveals 63% of IT leaders consider environmental, social, and governance (ESG) part of their long-term vision and priorities. If your organization has ambitious ESG, sustainability, or social impact goals and initiatives, you may be wondering how your ITAM team can make an impact.  

In this webinar, discover how ServiceNow IT Asset Management and ESG Management work together to help you automate how sustainability is measured and reported with in-depth visibility into the environmental impact of your IT infrastructure. You’ll explore how to: 

·         Track and reduce carbon emissions across the enterprise while trimming costs 
·         Reduce e-waste and streamline asset disposal 
·         Donate assets to charitable organizations 
·         Build a sustainable IT business that scales

Join: 
Bryan Blackburn – Product Marketing Manager, ServiceNow 
Brittany Pettit – Sr. Staff Outbound Product Manager, ServiceNow
Vaisakh Krishnan – Principal Product Manager, ESG, ServiceNow 
Michael Scognamiglio – Sr. Outbound Product Manager, Asset Management, ServiceNow

Dive into Sustainable IT with ServiceNow ITAM and ESG

Keeping track of software licensing and optimizing spend doesn't have to be manual. In this session, we’ll share how we reduced our spend on software asset management using a powerful combination of our very own products: The Now Platform®, IT Asset Management (ITAM), and Software Asset Management (SAM). We’ll walk you through our experience automating what used to be a manual software license reclamation process. Get insight into how we use dashboards and scorecards to set goals, track our progress, and measure the dollar-for-dollar value we realize from automation.

Now on Now: How we reduced software spend by automating our license reclamation

For many businesses today, the status of technology and business asset inventory can be unclear. Knowing exactly what you own and what you spend on software, hardware, cloud services, and physical business assets is a big ask. With ServiceNow asset management tools, you can automate the end-to-end lifecycles of these assets for real-time control and visibility. Learn more when you join our July event: Maximize tech and enterprise asset utilization through automation. Our experts will discuss: 

- How ServiceNow helps optimize investments across software, hardware, cloud, and physical assets 
- How our cross-functional capabilities and solutions drive automation and outcomes  
- Why a single platform makes more sense in maintaining a transparent, adaptive asset estate

Maximize tech and enterprise asset utilization through automation

ITAM professionals are increasingly involved in other functional areas – namely information security and sustainability.  In this panel discussion with the ITAM Forum, ServiceNow, ITS Partners, and Cask, explore opportunities to leverage your asset data for security operations, green IT initiatives, and ESG reporting throughout the lifecycle.  It all starts with accurate data that is continually updated.  Hear stories of where organizations started, what drove them to look into these areas, and how they are maturing their asset management roles.

ServiceNow - Sustainability, Infosecurity & more!

Ever feel like your team poured itself into a big project, but when you presented to leadership, their reaction felt like an anti-climactic “so what?” Are you constantly fighting for budget?  Do you wish you could share data more effectively across teams? 

We can help! 

Join AJ Witt from The ITAM Review, Juliana Beauvais, Director of Product Marketing & Evan Orgel, Senior Advisory Solution Consultant from ServiceNow as they discuss ways to improve ITAM visibility, align with business objectives, and advocate for asset management within your organization. Improving these areas will make your ITAM practice more successful and help boost your profile with key stakeholders and senior leadership. 
Learn practical advice for working more strategically to garner resources and recognition for your teams, which in turn helps you optimize technology asset investments. Come armed with questions too – they’d love to hear from you live!

IT Asset Managers - Win friends and influence organizations

It’s no surprise that IBM license agreements are varied, intricate, and frequently updated. Which can make finding the data to prove compliance costly and time-consuming. That’s why ServiceNow and Anglepoint are simplifying IBM license management by bringing together ServiceNow Discovery, ServiceNow SAM and the IBM publisher pack to optimize costs and utilization. Join this webinar to learn: 

- How ServiceNow Software Asset Management, Discovery, and IBM publisher pack work together for operational transparency 
- The benefits of leveraging ServiceNow for a centralized view of your IBM environment  
- How our partnership helps you handle license reporting with confidence and expertise 

It’s time to discuss optimizing IBM license compliance with two companies that really understand the challenges.

Taking control of your IBM environment with ServiceNow

In a survey, 81% of C-suite revealed that environmental, social, and governance (ESG) assessment and management is a top responsibility at their organization. ITAM teams have a unique opportunity to achieve this goal by implementing more sustainable approaches to how assets are used and managed.

Attend this session, Drive ESG outcomes with ITAM, as we define ESG and share how you can:
• Optimize consumption, reduce e-waste, and properly dispose of your assets
• Mobilize your ESG strategy in areas of privacy, responsible sourcing, e-waste management, and workplace safety
• Gain measurable outcomes by using a single system of record and action—driving your ESG initiatives to optimize processes, creating long-term value and impact

Drive ESG outcomes with ITAM

You know that adage, “do more with less”. Hmmm, we’d rather turn that on its head and instead do more with more of your assets. However, we can only do more if we automate the lifecycle of our assets. But what kind of asset lifecycles can we automate? German Bertot, VP and General Manager of ServiceNow’s Asset Management business unit, will give his insights into the industry and what customers are requesting to address all their technology and enterprise assets. See how managing all asset types can reduce spend, improve experiences, minimize risks, and make your work more productive and meaningful. Start this day off right – with a broader view of how much more you can do with your assets.
 
Key takeaways:
• Automate lifecycles for more of your assets
• Use your asset data and workflows to do more across your organization
• Build business and strategic value around your assets and your asset management team

Do more - with more of your assets

It’s an all too familiar story: a high-risk vulnerability has started to be exploited in the wild and is making headlines, leaving security teams in firefighting mode knowing a full vulnerability scan can take days, or even weeks! That may not be fast enough considering the longer it takes, the greater the risk. Fighting fire doesn’t have to be the norm. It is possible for security and SAM to team up in a more collaborative way and in this webinar we’ll share how. 

Join Rich Gibbons from The ITAM Review, Shankar Viswanathan, Sr. Principal Product Manager, ITAM, ServiceNow & Karl Klaessig Director of Product Marketing, Security Operations, ServiceNow to learn more about:
• Where SAM and Security priorities overlap
• What each team needs to successfully secure systems and data
• How to build the bridge between SAM and security from a technology, people, and process perspective

Building the bridge between SAM and Security teams

In this short demo, we demonstrate what you can do to pull your executives—like your CIO or CTO—into your asset estate. Give them a dashboard for all their assets along with the goals and successes of your asset management team and see how they view the work your team does. This demo also includes how your Enterprise Architects can tie your strategy to your assets and rationalize what you have. Make sure you see this one and pass it along to others in your organization who could use the added insights.
 
Key takeaways:
• See the Asset Management Executive Dashboard in action
• Know how your teams can show off their successes and track to goals
• See how application portfolio management plays into the broader picture for optimizing assets

Your executives need to know - so show them everything

If you showed your boss a way to save millions of dollars per year, what would that mean for you? Promotion? Bonus? This session is designed to show you how. 

Learn how running Hardware Asset Management (HAM), Software Asset Management (SAM), and Cloud Insights will offer you complete visibility into all your IT assets across both on-prem and multi-cloud environments. You’ll also explore: 
• How to mitigate compliance risks and enable proactive cost-reduction planning 
• How to connect departments and automate the end-to-end IT asset lifecycle via a single platform 
• How to save millions with actionable insight across the enterprise 
 
It’s time to optimize software, hardware, and cloud utilization, while accelerating IT service delivery and focusing resources more efficiently.

Insights and advice from our consultants

The acceleration of digital transformation has put an increased focus on how technology supports business strategy. With the growing size and complexity of application portfolios, many organizations are unaware of the technologies they own, who’s using them, and their associated cost. In this session you will learn how to best undertake an application rationalization, migrating applications to the cloud, and how to assess the risk levels of your critical applications from outdated technology with Application Portfolio Management (APM). We will also help you identify how APM and ITAM work together to drive initiatives to optimize your asset investments and reduce hardware, software, and cloud resource costs.

Key takeaways:
• Accelerate application modernization by rationalizing and migrating tools  
• Align application portfolio to your business strategy 
• Reduce cost and risk, enforce technology standards, and eliminate your technical debt

Optimize business application portfolios with APM

Reduce IT Asset Cost and Risk

Continuing from yesterday’s session in this 2-part series, we’ll have a conversation about what ITAM will look like in 5-7 years, the future of cloud technologies, who you’ll need to align with for success, and the steps you can take to prepare yourself and your organization. 

The future of asset management is in your hands. Will it be an easy or difficult transition? Today, we’ll explore ways in which you can prepare for the future – cloud management, working with executive teams, raising your profile, and continuing to elevate the strategic importance of ITAM.

Topics we’ll explore include:
• What ITAM looks like in 5-7 years
• How clouds will continue to impact organizations
• What expertise and departments you should align with now for future success
• How to raise your profile with more business savvy presentations
• Key KPIs to start tracking now

ITAM’s past, present, future | Part 2—How to define your role in ITAM’s future

ITAM

Asset Management

IT Service Management

Automation

Lifecycle Management

software licenses

Cloud

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ITAM’s past, present, future | Part 2—How to define your role in ITAM’s future

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