Name: The State of ITAM 2025: Current state and near-term outlook
Start: 2025-02-20T17:00:00Z
End: 2025-02-20T17:00:55.000Z
Location: BrightTALK
Rating: 5

With ServiceNow AI agents, you can establish a Service Operations foundation, take control of your assets, and align work across your portfolio. You’ll drive greater efficiency, reliance, and innovation with intelligent workflows, resulting in optimized services, processes, and experiences for your employees and customers. 

Join us for an insightful webinar where ECU Health will share their journey of implementing Strategic Portfolio Management (SPM) across key capabilities, including strategic planning, demand management, project management, and resource management. Discover how they've standardized processes and ensured that all approved work is realistically scoped with effective staffing plans. The ECU Health team will highlight the routines they employ with stakeholders to precisely capture the requirements needed for success. Attendees will gain valuable insights through real-world examples of their processes and how they leverage SPM to drive executive decisions and achieve measurable outcomes. 

Key takeaways:
- Learn how ECU Health integrates strategy, demand, scoping, and resource planning within their SPM framework. 
- Understand their approach to prioritizing work and aligning staffing with realistic plans. 
- Explore the standardized processes they use with stakeholders to capture requirements and drive successful execution. 
- Discover how they collaborate with executives to drive measurable outcomes through SPM.

Strategic Portfolio Management in Action - A Case Study with ECU Health

Discover how ServiceNow is transforming enterprise app development with vibe coding—a natural language–driven approach that turns ideas into secure, enterprise-ready apps faster than ever. Hear directly from a customer on how they’re using the ServiceNow AI Platform to accelerate innovation, maintain governance, and deliver real business impact. Learn how AI-infused governance and automation can help you align app strategy with business goals, speed time-to-value, and scale transformation across your organization.

AI-powered development tools using automation and low-code

Enterprise architecture (EA) is evolving into a strategic powerhouse—especially when powered by AI. This podcast explores how EA on the ServiceNow platform connects business capabilities, tech assets, and strategic goals with intelligence and automation. We’ll highlight how EA integrates with other ServiceNow products like SPM, ITAM, ITOM, and CMDB to create a unified, data-driven foundation for smarter decisions. Plus, we’ll showcase how Now Assist accelerates insights and empowers architects and leaders to drive agile transformation.

Architecting the Future: Unlocking Enterprise Value with the ServiceNow AI Platform

Adapting SPM for the future means cultivating practices that evolve alongside shifting business strategies and organizational needs. This podcast delves into how continuous refinement, the right value indicators, and a culture of strategic alignment keep portfolio management resilient and impactful. Listeners will discover ways to embed adaptability, measure long-term value, and foster enterprise-wide portfolio thinking. We will also highlights practical steps for ensuring SPM remains a dynamic driver of sustained success.

Future-Proofing Your Portfolio: Sustaining SPM Over Time

Establishing value in Strategic Portfolio Management centers on connecting organizational strategy to real, measurable outcomes while fostering alignment and transparency. The podcast explores how frameworks like NowValue help organizations clarify their “why,” map objectives to capabilities, and sustain value through effective governance and continuous measurement. Listeners will hear how SPM transforms both tangible results and the broader business narrative. Ultimately, the discussion highlights how a value-driven approach empowers teams to drive lasting impact and business transformation.

Measuring What Matters: Establishing Value for SPM

In today’s fast-changing landscape, how can organizations confidently drive transformation and ensure every initiative delivers value? Many struggle with fragmented planning, misaligned priorities, and slow execution—leading to missed opportunities and stalled innovation. Join us to learn how ServiceNow Strategic Portfolio Management (SPM), using AI Agents on the AI Platform, empowers enterprises to:

- Prioritize and fund the most impactful initiative
- Build and maintain a dynamic investment roadmap aligned to strategy
- Accelerate value delivery for enterprise-wide transformation

Learn from the real-world success of Stellantis, whose product owner will share how their organization transformed value delivery with ServiceNow SPM. Get an exclusive live demo of Now Assist for SPM.  Don't miss this chance to see how you can transform your planning and accelerate outcomes that matter to your customers, your teams, and your bottom line.

Stellantis' business transformation with ServiceNow's AI-powered Strategic Portfolio Management

Join ServiceNow and leading IDC analyst Stephen Elliot for an exclusive on-demand webinar exploring the top FY26 technology trends shaping IT transformation. Designed for IT leaders and business decision-makers, this session delivers forward-looking insights into how AI will redefine workflows, drive operational efficiency, and accelerate enterprise innovation.

ServiceOps 2026: Planning for the Agentic AI and Autonomous IT Era

Discover how the integration of ServiceNow and New Relic can revolutionize your IT operations.

● Learn about the benefits of agentic AI in accelerating Mean Time to Resolution (MTTR) and enhancing incident management.
● Explore the agentic capabilities that enable proactive incident resolution and intelligent automation.
● Understand the value of data-driven transformation and how it empowers operators to manage incidents more effectively.

Join us for an insightful session that will help you leverage cutting-edge technology to improve your IT operations.

Using Agentic AI and Intelligent Observability to Reduce MTTR for IT Operations

Don’t wait for the perfect CMDB to start delivering results that matter. 

In this session, you’ll see how customers are already cutting SSL risk in half, shrinking MTTR without shrinking their teams, and deploying AI they can actually trust — all on the same platform that’s built to take you further. These are quick wins you can measure in weeks, but they’re also the first milestones on a bigger Autonomous IT journey toward zero avoidable outages, zero governance gaps, and zero wasted effort. 
 
Whether your goal is to protect uptime, accelerate resolution, or unlock safe, governed AI, this webinar will show you how to start from where you are today and move toward the kind of IT scorecard your leadership will want to share.

From Reactive to Ready: Three AI-enabled Automations that Make the Most of your (imperfect) CMDB

AI is no longer experimental—it’s redefining how IT operates. But for CIOs and other technology leaders, the real challenge lies in converting siloed initiatives into enterprise-wide transformation.   

In this exclusive session, Kellie Romack, ServiceNow’s Chief Digital Information Officer, reveals how ServiceNow is running Autonomous IT across the organization—delivering tangible results like 87% of IT support interactions resolved by AI.  

You’ll learn how to:   

-        Break down silos and unify AI agents across the business   

-        Move from reactive IT to proactive, self-healing systems   

-        Prioritize value in every AI use case to drive measurable outcomes   

Don’t wait for the perfect moment—get the playbook to start your Autonomous IT journey today.

The future of IT: How CIOs lead with AI agents

Automation is reshaping how organizations manage hardware, software, and cloud assets —minimizing manual effort, reducing audit and security risk, and unlocking real cost savings. In this episode, we unpack what integrated lifecycle management really looks like in practice, from request and procurement through deployment, optimization, and retirement. We explore the role of AI and emerging AI Agents, and we get real about the skills and career paths that modern ITAM pros can seize right now. You’ll also hear a quick maturity check to see where you stand versus your peers—and leave with practical actions you can implement with ServiceNow.

Unleashing Efficiency: How AI Automation Transforms Assets into Strategic Gold

Learn how CIOs and their teams can harness agentic AI to develop autonomous IT systems that drive better cost efficiencies, risk management, and portfolio planning.

Reduce technology costs with AI

Witness firsthand how autonomous IT and AIOps are transforming incident management and remediation through intelligent, proactive response.

Service and Ops resilience with AI

Learn how CIOs drive competitive advantage with agentic AI, using autonomous development tools that deliver business resilience, personalization, and smarter decisions.

The Agentic future of development

Leaders want to make an impact with Agents, but must do so confidently, responsibly, and with measurable results. Learn how in this thought leadership webinar.

Responsible AI, Real Results

Discover how agentic AI powers resilient IT & service operations with predictive, self-healing systems that balance agility and control for CIOs and their teams.

Creating the next chapter of Service and Ops resilience with AI

Join Charles Pelton (CIO.com) and German Bertot (ServiceNow) for a dynamic conversation on how agentic AI is revolutionizing IT asset management. Discover how AI-powered agents are streamlining workflows, enhancing employee productivity, and simplifying complex systems.

Explore the convergence of FinOps and SaaS management, and learn how AI is driving cultural and operational shifts to optimize cloud spending. The session also covers critical considerations around data governance, security, and platform interoperability.

The Intersection of AI and Asset Management

High-tech organizations today face significant hurdles—siloed project execution, resource constraints, and misaligned IT-business strategies. These challenges can slow innovation and hinder business growth. 

Join us as we discuss how ServiceNow Strategic Portfolio Management (SPM) and Enterprise Architecture (EA) empower organizations to evolve from fragmented project delivery to scalable, productized service offerings. Our experts will share actionable insights on: 

- Breaking down silos and improving cross-functional collaboration 
- Optimizing resource allocation for maximum efficiency and profitability 
- Aligning IT initiatives with business goals for strategic impact 
- Reducing delivery risk and modernizing legacy systems 

Plus, join a live demo of AI Agents in SPM & EA in action—discover how they accelerate value and drive faster business transformation.

Breaking Barriers: Strategic Portfolio Management and Enterprise Architecture for High-Tech Transformation

As regulatory demands become more complex, staying audit-ready is vital for organizations across all industries. In “Regulatory Readiness: ITAM Solutions for Tomorrow's Audit & Compliance Needs,” ServiceNow ITAM and Risk product leaders share their expertise on how regulatory changes are transforming asset management strategies. Discover how ServiceNow ITAM and Asset Audit Response solutions help organizations streamline compliance, maintain data accuracy, and achieve centralized visibility for audits. Learn how to meet the needs of emerging mandates—from new data privacy laws to industry-specific regulations and environmental sustainability requirements—and how to proactively prepare for what’s ahead.

Regulatory Readiness: ITAM Solutions for Tomorrow’s Audit & Compliance Needs

Unlock the secrets behind real-world cloud cost transformation in “From Insights to Impact: Real-World FinOps Success Stories.” In this episode, ServiceNow product leadership pull back the curtain on how successful organizations are tackling cloud complexity—sharing first-hand accounts of companies who have harnessed FinOps principles to drive financial results with ServiceNow’s ITAM Cloud Cost Management (CCM). Go beyond theory as we dive into inspiring stories of how ServiceNow customers reduced costs, boosted efficiency, and achieved strategic wins.

From Insight to Impact: Real-World FinOps Success Stories

AI asset lifecycle management is critical for ensuring AI systems remain compliant, accurate, and relevant, maximizing their effectiveness and value. This session explores how we designed and implemented an AI Dashboard—our internal AI asset lifecycle management application—leveraging ServiceNow's Strategic Portfolio Management (SPM), Application/Incident Management, Asset Management, Request Management, and AI Governance application to streamline our AI development, deployment, monitoring, and decommissioning processes. This solution is now available as the ServiceNow AI Control Tower.

Now on Now: AI Control Tower for Enterprise AI Assets Video

ServiceNow is the AI platform for business transformation. Join Nagesh Rao, Sr. Dir., NOW Platform Analytics and AI & Jeegar Shah, Sr. Director of Enterprise AI & Data Science to learn how we established an AI registry and lifecycle to track and organize models from inception to retirement. Available now as the ServiceNow AI Control Tower, this solution addresses privacy, security, legal, and enhance risk control. Maximize visibility on enterprise AI/ML ops with minimal intervention.

Now on Now: How we Govern AI Assets to Maximize the Value of AI Webinar

At ServiceNow, we've long understood the value of a strong enterprise asset management strategy to control costs and drive efficiency. In this session, we'll share our most recent approaches to optimize enterprise expenses like never before, leveraging the Now Platform with IT Asset Management (ITAM) and GenAI.

Now On Now: Optimize Costs with IT Asset Management and GenAI Video

Compliance management and audit preparedness are essential for financial organizations. Attend our webinar, Navigating regulatory audits with Software Asset Management, for best practices around regulatory requirements.

We are excited to announce that Silicon Valley Bank will be joining us to share their insights and discuss the regulations they’ve been working to address. 

The webinar features a live demo of Software Asset Management. Capabilities covered will include how to optimize software asset usage, track licenses, and simplify audit procedures with AI on the Now Platform.  

You’ll learn:  

- Practical ways to efficiently navigate regulatory audits
- Techniques to identify and manage regulatory compliance risks  
- Insights that simplify audit processes

Be ready for all your compliance and audit needs with Software Asset Management.

Navigating regulatory audits with Software Asset Management

IT asset management (ITAM) is changing quickly. From increased c-level engagement in the planning and prioritization of ITAM, to the growing adoption of artificial intelligence (AI) in the workplace—there’s much to consider as the role and criticality of ITAM continues to grow.    

Join ServiceNow for an exclusive webinar revealing the latest findings from our annual ITAM survey in partnership with Enterprise Management Associates. Gain actionable strategies to navigate the complexities of ITAM and insights into how forward-thinking organizations are addressing key challenges and seizing opportunities.   

 In this webinar, we’ll cover:   

- Key trends that are reshaping ITAM
- Best practices to streamline your ITAM processes
- How AI agents can help transform ITAM at your organization  

Don’t miss out—reserve your spot today and gain the insights to elevate your ITAM strategy.

IT Asset Management in 2025: Unveiling the future with artificial intelligence

Join us for an in-depth look at findings from the EMA Annual ITAM Survey Report and explore the relationship between ITAM teams and their c-suite. Our experts will break down key findings, including the emergence of AI in ITAM, and demonstrate ServiceNow IT Asset Management capabilities in action. 

Our experts will discuss: 

- Why C-level support makes ITAM more strategic, improving visibility and business alignment
- How AI and automation are driving the future of ITAM
- ITAM reporting to C-level leaders results in stronger IT automation and better outcomes 

This is your chance to gain practical strategies that position ITAM as a core driver of efficiency and innovation, so don’t wait. Register now.

ITAM, AI, and CxO Impact: What the 2024 Survey Reveals

Explore 8 different ways you can reduce software costs. Hear from ServiceNow experts on how companies that adopt a comprehensive software asset management approach save money and manage their assets to their full potential. By reducing license utilization waste and redistributing software budgets to support strategic business initiatives, your IT organization can accelerate a modernization, contributing directly to growth.

8 Ways to Save with Software Asset Management

Under pressure to further take out technology costs and reduce the risks associated with your assets? It's a team sport. See ways the CIO, Enterprise Architect, and Asset Manager work together to achieve company goals, optimize technology spend, and ensure continuous governance for ongoing success. You'll learn how the ServiceNow platform drives effective collaboration and delivers significant benefits with IT Asset Management (ITAM), Enterprise Architecture (EA), and Strategic Portfolio Management (SPM).

Reducing IT asset costs and risk – it’s a team sport

Explore the capabilities of ServiceNow's Enterprise Asset Management (EAM) solution, designed to address logistics and supply chain management challenges within the U.S. Federal Government. This session is designed for government professionals responsible for optimizing asset management strategies in a variety of environments, from standard to the more challenging. We will examine how ServiceNow EAM can streamline the asset lifecycle, from procurement to warehousing, deployment, maintenance, and disposition.

Key Takeaways:
• Streamlined Warehousing and Strategic Deployment
• Effective Maintenance and Disposition
• Scalability and Adaptability

Join us to redefine your approach to asset management with ServiceNow EAM, embracing efficiency and strategic foresight in federal logistics.

ServiceNow EAM: Transforming Logistics for U.S. Federal Agencies

ServiceNow has been partnering with Agencies over the last decade to improve their resiliency and today with Enterprise Asset Management.

Emergency preparedness is crucial for ensuring the safety and resilience of Agency efforts in the wake of unexpected interruption to the global communities they support including natural disasters, emergencies, and even war-related crisis. Effective Enterprise Asset Management (EAM) plays a vital role in enhancing preparedness efforts by optimizing the utilization of resources and infrastructure. Join us to learn more about how 

ServiceNow can partner with your federal agency’s operations, business decisions and overall agility efforts. Whether you’re new to ServiceNow or looking to expand its utilization within your organization, this webinar will provide valuable insight into the real-world application of dependable Enterprise Asset Management. Make the Now platform your partner as you navigate this journey.

Amplifying Emergency Preparedness of Enterprise Asset Management with ServiceNow

In today’s rapidly evolving tech landscape, preparing for and managing the risks associated with AI is crucial. Join our webinar, Effective AI tech asset management and risk mitigation, where ServiceNow experts will discuss essential strategies for applying AI within the context of asset management to prepare for AI efficiencies and the risks when managing technology assets.  

You’ll leave with: 

- Knowledge of how to prepare for AI  
- Risk management processes for technology assets 
- Strategies for maximizing value from AI with your tech assets  
- Don’t miss this opportunity to strengthen your AI knowledge in asset management. Register Now.

Effective AI tech asset management and risk mitigation

Dive into ServiceNow’s transformative approach to Fleet Management in our upcoming Enterprise Asset Management webinar. In this webinar we’ll cover how ServiceNow Enterprise Asset Management combines systems, services, and software to optimize the utilization of assets for better productivity and cost management. Discover how ServiceNow’s workflow capabilities can streamline your Fleet operations, ensuring efficiency and cost-effectiveness across your enterprise.

Key Takeaways:
• Maximize asset utilization while reducing downtime
• Reduce costs associated with maintenance and asset lifecycle management
• Consolidate operational applications with a single technology system, standardized processes across the business

Whether you’re new to ServiceNow or looking to expand its utilization within your organization, this webinar will provide valuable insights into maximizing its capabilities for holistic Fleet Management. Don’t miss this opportunity to take your Fleet management processes to the next level with ServiceNow.

Maximizing Fleet Management with ServiceNow

This short, 32-minute webinar explores why you would want to mature your ITAM practice on an intelligent platform for business transformation. And that means consolidating or moving off your point solutions, such as Flexera. You may find yourself, however, clenching your teeth or fists, knowing that such a move won’t be easy. There is a better way with Cask, a ServiceNow Partner.  Cask calls this SAM Shift and it will help you migrate thousands of licenses per hour versus one license every 30 minutes. And once you’ve made the move, our Cask expert gives best practices for giving your ITAM program momentum. Learn more now from our Cask and ServiceNow experts.

Automate your migration from Flexera to ServiceNow

Federal Healthcare Agencies continually plan, acquire, deploy, monitor, and retire assets—including the medical devices, lab equipment, or consumables needed to provide exceptional care, research, and services to citizens across the country. In this medical device webinar, we will explore some of the common challenges healthcare professionals face with asset management, and how Enterprise Asset Management can help improve operations, automate tasks, and more importantly, keep clinicians, lab technicians, and patients happy and in good care.

Key Takeaways:
• How EAM can help medical, and lab workers maximize what assets they have, assets they need, and where the assets are located. 
• Critical maintenance and contract management for medical and lab assets.
• Reducing costs by aligning assets to EOL, EOS dates, and only purchasing what you need. 
• Understanding critical out of the box workflows included with EAM to expedite requests to meet critical deadlines.
• Demonstration of Asset management workspace and critical dashboards.

Medical Device Management with ServiceNow

Software Asset Management (SAM) providers are disappearing or being bought up, new providers are entering the market. This also increases concerns among end users, especially if the future of a tool is unclear, or if it no longer meets increased requirements. Join Rich Gibbons from The ITAM Review and a panel of speakers on Thursday, 16th May 2024 at 4pm BST for a webinar where we’ll discuss with you possible steps to deal with changes that might affect your tech stack in the future. Together, the panel will help your organization:
• Understand the change process
• Explore the reasons behind change
• Define any consequences changes have for your organization
• How to we deal with SAM market changes as a company
• How to successfully implement a strategy for future tech stack planning

ITAM Review: SAM Tool Markets in Motion

In this demo-based session, see how ServiceNow® is helping companies enhance operational efficiency, improve service delivery, and achieve a faster and a more successful transition to the cloud. The ServiceNow platform helps plan, scale, and operate in the cloud in better and safer ways.

Featuring Now Assist for ITOM, Enterprise Architecture Workspace, Strategic Planning Workspace, Cloud Cost Simulator, Cloud Services Catalog, Service Operations Workspace, Cloud Visibility and Observability, Vulnerability Management, & Cloud Cost Management.

Accelerate cloud transformation: Innovate in the face of rising costs

Join Brian Solis, Head of Global Innovation at ServiceNow, along with industry leaders for this empowering session that explores how to shift the digital transformation narrative towards ROI and growth, powered by AI. You’ll hear key learnings and actionable next steps to get you started on your AI-first journey.

Unlocking the Exponential Power of an AI-first Enterprise

Efficient IT asset management requires tight collaboration between teams and departments. With GenAI-built Now Assist, automate critical tasks such as hardware and software request fulfillment through Virtual Agent. Explore how ServiceNow can improve visibility of the asset estate across software, hardware, and cloud investments, drive collaboration across teams, and bring in c-suite to set goals & define priorities using the Asset Management Executive Dashboard. Learn practical ways your organization can optimize asset costs and maximize utilization with the help of an intelligent platform.

Drive the technology asset lifecycle with AI powered workflows

While we love to celebrate explosive growth at ServiceNow®, to continue scaling, it's critical to watch our margins and costs. But we can't do that without clear visibility of spend. In this session, we'll share how the Now Platform® makes data easily visible so we can assess and build optimization strategies into everyday work. Learn the strategies we're implementing, like using app rationalization, to optimize IT costs every day...not just every so often! See how everything we do is tied directly to our own Now Platform so we can capture the right data and make smart decisions that cut costs.

Now on Now: How we're optimizing costs in IT using the Now Platform

Hockey doesn’t stand still, and neither does the NHL. With ServiceNow’s intelligent platform, the NHL’s technology strategy matches its game strategy: delivering results with speed. Their approach? Start small and scale quickly to create transformative outcomes everywhere. This is only the beginning.

Pop some popcorn or pour some coffee and join Karen Atkinson, Vice President Program Management Information Technology at National Hockey League (NHL), Pablo Stern, SVP of Technology Workflows ServiceNow, and Dave Wright, Chief Innovation Officer ServiceNow, to discover their winning game plan:

- Rapid rollout of a strong, efficient digital foundation
- Strategies to operationalize innovation for fast time to value
- Engagement across stakeholders and organizations to drive change effectively

BONUS FEATURE: Since Gen AI and AI continue to reshape technology and business strategy, Pablo and Dave will discuss ways to support your business goals with ServiceNow innovation.

Strengthen Your Entire Digital Foundation to Fuel Business Transformation

Effective management of software and hardware contracts is paramount for organizations seeking to optimize their asset utilization, control costs, and ensure regulatory compliance. 

In this webinar, we’ll dive into the complexities of contract and renewal management and equip you with the knowledge and tools to navigate these challenges successfully. Join ServiceNow and ITAM Review as we dive into the basics of contract and renewal management. Together we will:

 ·      Explore the various stages of contract management from contract creation to negotiations and renewals

·      Unveil the day-to-day contract management challenges hardware and software asset managers face

·      Share best practices to tackle these challenges head-on, helping you mitigate risks tied to non-compliance and unexpected costs

·      Discover how organizations can streamline contract management processes and embed intelligence into their operations

Back to Basics: Contract and renewal management for HAM and SAM

As cloud services become the backbone of digital operations, many organizations struggle to manage cloud costs efficiently. A truly robust cloud cost-management strategy can help provide a way forward to moving resources to cloud and tracking costs. With ServiceNow you can apply cloud cost management and FinOps practices across the entire cloud journey and cut through technical debt to reduce time to value for cloud investments. 

Join Rich Gibbons from ITAM Review and Abhi Roy and Rohan Tyagi from ServiceNow as we learn how successful teams are utilizing ServiceNow’s Cloud Cost Management to: 

- Plan cloud migration by reducing software, cloud, and hardware costs 
- Establish cloud cost management to scale cloud processes 
- Optimize and manage cloud costs across multiple clouds

From Planning to Performance: A Cloud Cost Management Roadmap

Every government agency, military branch, and law enforcement department relies on a range of physical assets, from the supplies and consumables used to provide civilian services to facility systems abroad. While the volume and complexity of enterprise assets used continue to multiply, organizations are stifled by manual processes and workarounds that hinder visibility into the complete asset estate. Dive deeper into some of the common challenges government organizations face managing their physical assets and how ServiceNow Enterprise Asset Management can solve complexity in this arena through automated workflows on a single platform.

Enterprise Asset Management for Government, Military, and Law Enforcement

From aging assets to complex maintenance requirements, asset managers in the manufacturing industry are tasked with ensuring optimal performance while minimizing downtime and mitigating risks, all while working toward improved productivity, lowered maintenance costs, and overall operational performance. Dive into the complexities of managing a diverse range of assets, including operational technology, machinery, equipment, and technological infrastructure within a manufacturing environment. Discover how ServiceNow Enterprise Asset Management can help improve operations and automate day-to-day tasks specific to manufacturing organizations.

Enterprise Asset Management for Manufacturing

Today, your IT team not only owns your core company technology, but must support all technology across all business units. However, technology teams have been burdened by debt from sub-par user experiences, difficulty cutting costs and waste, and silos that restrict collaboration and innovation.  During this thought-leadership webinar, you'll hear how successful teams are combining ServiceNow automation and gernerative AI to:

- Improve Service Operations
- Optimize spend and reduce waste
- Deliver strategic technology initiatives

Three keys to unlock better experiences, savings, and IT innovation

Join us for an enlightening session on mastering asset lifecycle management. Managing the end-to-end lifecycle of your IT assets—from software and cloud to hardware and enterprise—is crucial. When you get it right, you yield efficiency, optimize tech investments, and mitigate risks. Discover actionable strategies and insights to elevate your organization's ITAM processes. The webinar, Mastering asset lifecycle management to drive growth, will cover: 

- Comprehensive Lifecycle Management: Techniques to manage all your assets efficiently. 

- Cost Reduction and Risk Mitigation: Best practices to maximize technology investments and minimize risks. 

- Automation and Collaboration: Aligning teams and enhancing collaboration throughout the technology lifecycle. 

Don't miss this opportunity to learn how ServiceNow solutions can help you achieve greater visibility and control over your assets so that you can make more informed decisions and drive growth.

Mastering Asset Lifecycle Management to Drive Growth

How do you reduce costs and minimize risks? At ServiceNow, we have the answer: a tailored maturity model that offers a single platform for planning and managing assets and business application portfolios—so you gain savings and peace of mind. 
Join our upcoming webinar, The 3 phases to optimize tech spend, mitigate risk, and unify your teams around asset lifecycles. Our speakers will give you a demo of this ServiceNow single-platform solution, and will reveal best practices to help your organization: 
- Make decisions faster, and gain scalable results for business growth 
- Align teams for improved collaboration 
- Reduce costs and risks at scale 
Start a journey that brings your teams together to optimize tech spending and mitigate risk.

Optimize tech spend, mitigate risk, & unify teams around your lifecycles

State, local, and educational institutions are at high risk for a cyberattack. With troves of sensitive data stored and millions of people relying on their operations every day, these organizations must have the necessary resources to adequately manage their IT operations and security activities to keep up with the increasing number of threats.

Join this session to hear from ServiceNow and Tanium experts discussing the crucial role of IT Asset Management and Vulnerability Management to:

-Accurately discover and map assets
-Proactively identify vulnerabilities
-Automate patching to reduce risk exposure
-Confidently prepare for compliance audits
-Identify and alert on unauthorized changes to endpoints

Discover how Tanium’s real-time endpoint data and ServiceNow’s workflows can modernize how public sector organizations gather and share information much faster, which enables more accurate decision-making and action. Don’t let outdated data and IT complexity get in the way of securing your organization.

Modernizing Cybersecurity in Government; Visibility & Automated Risk Mitigation

In ServiceNow’s third iteration of its Technology Asset Management Survey, we’ll explore year-over-year trends in the technology asset management market and dive into emerging trends surrounding some of the market’s hot topics including Environment, Social, and Governance (ESG) and Cloud FinOps.

Done well, ITAM programs align with overall business objectives and help ensure quality IT service delivery. Unfortunately, many programs suffer from inefficiencies because of fragmented tools and teams. And certain phases of the asset lifecycle present more challenges than others. But you can learn what works.

Register now for our informative webinar: Technology Asset Management Survey—Current State and Near-Term Outlook. You’ll learn:

- How to align an ITAM program with C-level objectives and initiatives
- What to do for budget increases and improve ITAM program maturity
- Why a single platform is the leading indicator to reduce costs and improve quality of IT service
- The benefits of elevating ITAM maturity through automation for any type of asset in any IT estate

The State of Technology Asset Management and What Lies Ahead

ServiceNow’s annual IT asset management (ITAM) survey reveals 63% of IT leaders consider environmental, social, and governance (ESG) part of their long-term vision and priorities. If your organization has ambitious ESG, sustainability, or social impact goals and initiatives, you may be wondering how your ITAM team can make an impact.  

In this webinar, discover how ServiceNow IT Asset Management and ESG Management work together to help you automate how sustainability is measured and reported with in-depth visibility into the environmental impact of your IT infrastructure. You’ll explore how to: 

·         Track and reduce carbon emissions across the enterprise while trimming costs 
·         Reduce e-waste and streamline asset disposal 
·         Donate assets to charitable organizations 
·         Build a sustainable IT business that scales

Join: 
Bryan Blackburn – Product Marketing Manager, ServiceNow 
Brittany Pettit – Sr. Staff Outbound Product Manager, ServiceNow
Vaisakh Krishnan – Principal Product Manager, ESG, ServiceNow 
Michael Scognamiglio – Sr. Outbound Product Manager, Asset Management, ServiceNow

Dive into Sustainable IT with ServiceNow ITAM and ESG

In this session, join ServiceNow experts in a discussion on the crucial role of ITAM in driving business value and its impact on digital transformation. Discover how organizations can leverage robust asset management practices to maximize business value, enhance security posture, align with Environmental, Social, and Governance (ESG) goals, streamline operations through automation, and inform more strategic cloud FinOps. Join us to gain actionable strategies and best practices for successful digital transformation in today's dynamic business landscape.

Driving digital transformation: Unleashing the business value of ITAM

Keeping track of software licensing and optimizing spend doesn't have to be manual. In this session, we’ll share how we reduced our spend on software asset management using a powerful combination of our very own products: The Now Platform®, IT Asset Management (ITAM), and Software Asset Management (SAM). We’ll walk you through our experience automating what used to be a manual software license reclamation process. Get insight into how we use dashboards and scorecards to set goals, track our progress, and measure the dollar-for-dollar value we realize from automation.

Now on Now: How we reduced software spend by automating our license reclamation

For many businesses today, the status of technology and business asset inventory can be unclear. Knowing exactly what you own and what you spend on software, hardware, cloud services, and physical business assets is a big ask. With ServiceNow asset management tools, you can automate the end-to-end lifecycles of these assets for real-time control and visibility. Learn more when you join our July event: Maximize tech and enterprise asset utilization through automation. Our experts will discuss: 

- How ServiceNow helps optimize investments across software, hardware, cloud, and physical assets 
- How our cross-functional capabilities and solutions drive automation and outcomes  
- Why a single platform makes more sense in maintaining a transparent, adaptive asset estate

Maximize tech and enterprise asset utilization through automation

ITAM professionals are increasingly involved in other functional areas – namely information security and sustainability.  In this panel discussion with the ITAM Forum, ServiceNow, ITS Partners, and Cask, explore opportunities to leverage your asset data for security operations, green IT initiatives, and ESG reporting throughout the lifecycle.  It all starts with accurate data that is continually updated.  Hear stories of where organizations started, what drove them to look into these areas, and how they are maturing their asset management roles.

ServiceNow - Sustainability, Infosecurity & more!

Ever feel like your team poured itself into a big project, but when you presented to leadership, their reaction felt like an anti-climactic “so what?” Are you constantly fighting for budget?  Do you wish you could share data more effectively across teams? 

We can help! 

Join AJ Witt from The ITAM Review, Juliana Beauvais, Director of Product Marketing & Evan Orgel, Senior Advisory Solution Consultant from ServiceNow as they discuss ways to improve ITAM visibility, align with business objectives, and advocate for asset management within your organization. Improving these areas will make your ITAM practice more successful and help boost your profile with key stakeholders and senior leadership. 
Learn practical advice for working more strategically to garner resources and recognition for your teams, which in turn helps you optimize technology asset investments. Come armed with questions too – they’d love to hear from you live!

IT Asset Managers - Win friends and influence organizations

It’s no surprise that IBM license agreements are varied, intricate, and frequently updated. Which can make finding the data to prove compliance costly and time-consuming. That’s why ServiceNow and Anglepoint are simplifying IBM license management by bringing together ServiceNow Discovery, ServiceNow SAM and the IBM publisher pack to optimize costs and utilization. Join this webinar to learn: 

- How ServiceNow Software Asset Management, Discovery, and IBM publisher pack work together for operational transparency 
- The benefits of leveraging ServiceNow for a centralized view of your IBM environment  
- How our partnership helps you handle license reporting with confidence and expertise 

It’s time to discuss optimizing IBM license compliance with two companies that really understand the challenges.

Taking control of your IBM environment with ServiceNow

In a survey, 81% of C-suite revealed that environmental, social, and governance (ESG) assessment and management is a top responsibility at their organization. ITAM teams have a unique opportunity to achieve this goal by implementing more sustainable approaches to how assets are used and managed.

Attend this session, Drive ESG outcomes with ITAM, as we define ESG and share how you can:
• Optimize consumption, reduce e-waste, and properly dispose of your assets
• Mobilize your ESG strategy in areas of privacy, responsible sourcing, e-waste management, and workplace safety
• Gain measurable outcomes by using a single system of record and action—driving your ESG initiatives to optimize processes, creating long-term value and impact

Drive ESG outcomes with ITAM

Continuing from yesterday’s session in this 2-part series, we’ll have a conversation about what ITAM will look like in 5-7 years, the future of cloud technologies, who you’ll need to align with for success, and the steps you can take to prepare yourself and your organization. 

The future of asset management is in your hands. Will it be an easy or difficult transition? Today, we’ll explore ways in which you can prepare for the future – cloud management, working with executive teams, raising your profile, and continuing to elevate the strategic importance of ITAM.

Topics we’ll explore include:
• What ITAM looks like in 5-7 years
• How clouds will continue to impact organizations
• What expertise and departments you should align with now for future success
• How to raise your profile with more business savvy presentations
• Key KPIs to start tracking now

ITAM’s past, present, future | Part 2—How to define your role in ITAM’s future

You know that adage, “do more with less”. Hmmm, we’d rather turn that on its head and instead do more with more of your assets. However, we can only do more if we automate the lifecycle of our assets. But what kind of asset lifecycles can we automate? German Bertot, VP and General Manager of ServiceNow’s Asset Management business unit, will give his insights into the industry and what customers are requesting to address all their technology and enterprise assets. See how managing all asset types can reduce spend, improve experiences, minimize risks, and make your work more productive and meaningful. Start this day off right – with a broader view of how much more you can do with your assets.
 
Key takeaways:
• Automate lifecycles for more of your assets
• Use your asset data and workflows to do more across your organization
• Build business and strategic value around your assets and your asset management team

Do more - with more of your assets

It’s an all too familiar story: a high-risk vulnerability has started to be exploited in the wild and is making headlines, leaving security teams in firefighting mode knowing a full vulnerability scan can take days, or even weeks! That may not be fast enough considering the longer it takes, the greater the risk. Fighting fire doesn’t have to be the norm. It is possible for security and SAM to team up in a more collaborative way and in this webinar we’ll share how. 

Join Rich Gibbons from The ITAM Review, Shankar Viswanathan, Sr. Principal Product Manager, ITAM, ServiceNow & Karl Klaessig Director of Product Marketing, Security Operations, ServiceNow to learn more about:
• Where SAM and Security priorities overlap
• What each team needs to successfully secure systems and data
• How to build the bridge between SAM and security from a technology, people, and process perspective

Building the bridge between SAM and Security teams

In this short demo, we demonstrate what you can do to pull your executives—like your CIO or CTO—into your asset estate. Give them a dashboard for all their assets along with the goals and successes of your asset management team and see how they view the work your team does. This demo also includes how your Enterprise Architects can tie your strategy to your assets and rationalize what you have. Make sure you see this one and pass it along to others in your organization who could use the added insights.
 
Key takeaways:
• See the Asset Management Executive Dashboard in action
• Know how your teams can show off their successes and track to goals
• See how application portfolio management plays into the broader picture for optimizing assets

Your executives need to know - so show them everything

If you showed your boss a way to save millions of dollars per year, what would that mean for you? Promotion? Bonus? This session is designed to show you how. 

Learn how running Hardware Asset Management (HAM), Software Asset Management (SAM), and Cloud Insights will offer you complete visibility into all your IT assets across both on-prem and multi-cloud environments. You’ll also explore: 
• How to mitigate compliance risks and enable proactive cost-reduction planning 
• How to connect departments and automate the end-to-end IT asset lifecycle via a single platform 
• How to save millions with actionable insight across the enterprise 
 
It’s time to optimize software, hardware, and cloud utilization, while accelerating IT service delivery and focusing resources more efficiently.

Insights and advice from our consultants

The acceleration of digital transformation has put an increased focus on how technology supports business strategy. With the growing size and complexity of application portfolios, many organizations are unaware of the technologies they own, who’s using them, and their associated cost. In this session you will learn how to best undertake an application rationalization, migrating applications to the cloud, and how to assess the risk levels of your critical applications from outdated technology with Application Portfolio Management (APM). We will also help you identify how APM and ITAM work together to drive initiatives to optimize your asset investments and reduce hardware, software, and cloud resource costs.

Key takeaways:
• Accelerate application modernization by rationalizing and migrating tools  
• Align application portfolio to your business strategy 
• Reduce cost and risk, enforce technology standards, and eliminate your technical debt

Optimize business application portfolios with APM

Assets are the lifeblood of an organization’s operations. Baseline asset management including acquisition, maintenance, support, and disposal is a business imperative and a board-level initiative for many organizations. The next generation requires a hybrid of in-depth hardware & software inventories, preventative & predictive monitoring, security & data breach protection, and comprehensive risk controls to achieve operational excellence. Our panelists will discuss their digital transformation journeys and how to move forward with an integrated, innovative, and optimized plan to comprehensive asset management.

Next Generation Asset Management: Integrating with Security and Risk Strategies

In this 2-part series, we’ll explore the past, present, and future of ITAM. In this first session, we’ll explore compliance, cost, risk, security, and how asset management makes a difference for each. We’ll look at ITAM’s past to understand how we’ve reached the present and consider how businesses are changing. Across organizations, ITAM can be a driving force in many areas but understanding where you are and where you’re going is key. We’ll also consider how to build and maintain the skills and relationships that will help us address the ongoing move to the cloud and hybrid working. 

A few conversations you’ll want to be a part of include:
• Compliance – is it getting easier?
• How does automation and machine learning help?
• What steps will help you strengthen security and avert risk?
• Three things that will help you move to the cloud
• Actions you can take to keep at the top of your ITAM game

Join us for tomorrow’s session where we’ll have a conversation about what ITAM will look like in 5-7 years, the future of cloud technologies, who you’ll need to align with for success, and the steps you can take to prepare yourself and your organization.

ITAM’s past, present, future | Part 1—Is it all about spend, compliance, & risk?

Reduce IT Asset Cost and Risk

In today’s rapidly changing business landscape, managing IT assets effectively is more important than ever. Join ServiceNow for an exclusive webinar revealing the latest findings from our annual IT Asset Management (ITAM) survey in partnership with Enterprise Management Associates. 

This webinar will provide you with actionable strategies to navigate the complexities of IT asset management and insights into how forward-thinking organizations are addressing key challenges and seizing opportunities. 

In this webinar, we’ll cover: 

- Best practices to streamline your ITAM processes
- Key trends that are reshaping IT asset management
- How top organizations are driving ITAM success 

Don’t miss out—reserve your spot today and gain the insights to elevate your ITAM strategy.

The State of ITAM 2025: Current state and near-term outlook

ServiceNow

ITAM

IT Asset Management

Key Trends

Asset Management

Enterprise Applications

AIOps

IT as a Service

IT Assets

Are you an IT service management professional interested in developing your knowledge and improving your job performance? Join the IT service management community to access the latest updates from industry experts. Learn and share insights related to IT service management (ITSM) including topics such as the service desk, service catalog, problem and incident management, ITIL v4 and more. Engage with industry experts on current best practices and participate in active discussions that address the needs and challenges of the ITSM community.

IT Service Management

The application development community features top thought leadership focusing on optimal practices in software development, SDLC methodology, mobile app development and application development platforms and tools. Join top software engineers and coders as they cover emerging trends in everything from enterprise app development to developing for mobile platforms such as Android and iOS.

Application Development

Enterprise applications have become a crucial piece of infrastructure for many businesses. The enterprise applications community on BrightTALK features the latest insights in enterprise application integration, enterprise application architecture and EAS software. Join the community to gain access to thousands of videos and webinars presented by recognized enterprise information systems experts and arm yourself with the knowledge you need to succeed.

Practicing business intelligence allows your company to transform raw data into sets of insights for targeted business growth. The business intelligence and analytics community on BrightTALK is made up of thousands of data scientists, database administrators, business analysts and other data professionals. Find relevant webinars and videos on business analytics, business intelligence, data analysis and more presented by recognized thought leaders. Join the conversation by participating in live webinars and round table discussions.

Business Intelligence and Analytics

Join thousands of engaged IT professionals in the application management community on BrightTALK. Interact with your peers in relevant webinars and videos on the latest trends and best practices for application lifecycle management, application performance management and application development.

Application Management

The IT project management community on BrightTALK includes thousands of IT project and portfolio management professionals. Find relevant webinars and videos on agile methodologies, scrum strategy, project management processes and more. Attend live webinars or view on demand content presented by recognized thought leaders in the IT project management industry.

IT Project Management

Get powerful help desk and support insights from influential experts. Connect with thought leaders and colleagues to get the most up-to-date knowledge on the help desk and support strategies that effect business value and growth.

Help Desk and Support

As an IT professional, many of the problems you face are multifaceted, complex and don’t lend themselves to simple solutions. The information technology community features useful and free information technology resources. Join to browse thousands of videos and webinars on ITIL best practices, IT security strategy and more presented by leading CTOs, CIOs and other technology experts.

Information Technology

Get powerful insights to run your business. CEOs, CFOs, CMOs, COOs, CTOs and CIOs are among the leaders in this community who connect with peers and experts to grow their businesses.

CxO Strategy

Get powerful operations insights for your business. Connect with experts and colleagues to get the most up-to-date knowledge on which systems and processes are driving operational efficiency, maximizing value and customer success.

Operations

Get powerful procurement and sourcing insights for your business. Connect with experts and colleagues to get the most up-to-date knowledge on which strategies are proving to be the most effective for managing vendors, improving performance and reducing cost.

Procurement and Sourcing

In the business management community, commercial experts will be sharing webinars and videos on an array of subjects. From sales and marketing, to finance, productivity and growth, this content will help you stay up-to-date with the current economic environment and provide timely management insight to drive business growth.

The State of ITAM 2025: Current state and near-term outlook

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