Fake Reviews: The Path to Brand Abandonment

Presented by

Kevin Lee and Wendy Roberts

About this talk

Trust and Safety experts know that fighting fraud successfully takes more than industry knowledge or even a powerful platform. It takes partnership, innovation, connection, and community — coupled with the most cutting-edge technology available and a fierce dedication to building a safer internet. In this webinar you will learn how fraud damages a lot more than just your brand reputation, and what you can do to keep customers loyal and protected.
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Sift, formerly Sift Science, is the leader in Digital Trust & Safety, empowering companies of all sizes to unlock revenue without risk. Sift prevents fraud with industry-leading technology and expertise, an unrivaled global data network, and a commitment to building long-term partnerships with our customers. Twitter, Airbnb, and Twilio rely on Sift to stay competitive and secure. Diverse data fuels our technology and community. We partner with industry leaders to deliver end-to-end solutions for our customers. It's simple, we make better decisions as a business when we can harness diversity in thought, experience, data, and background. Sift is working toward building a team that represents the world-wide customers that we serve, inclusive of people from all walks of life who can bring their full selves to work every day, so we can Win as One Team. Visit us at Sift.com and follow us on Twitter @GetSift.