Measuring ATO: Fight the fastest growing type of fraud

Presented by

Lewis Gunter, Sr. Product Marketing Manager, Sift | Kevin Lee, Trust and Safety Architect, Sift

About this talk

Account takeover (ATO) attacks can strike at any time. Unfortunately, many companies struggle with defending against and preventing damage from this type of fraud. Leading businesses recognize the need to protect their users’ accounts from bad actors, but often struggle to quantify just how big their ATO problem is or what strategies they can implement to stop attacks before they impact their customers. So what can a business do to prepare for ATO attempts? What tools can you use to not only identify when ATO is happening, but to put an end to those attacks before trusted users accounts are compromised?
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Sift, formerly Sift Science, is the leader in Digital Trust & Safety, empowering companies of all sizes to unlock revenue without risk. Sift prevents fraud with industry-leading technology and expertise, an unrivaled global data network, and a commitment to building long-term partnerships with our customers. Twitter, Airbnb, and Twilio rely on Sift to stay competitive and secure. Diverse data fuels our technology and community. We partner with industry leaders to deliver end-to-end solutions for our customers. It's simple, we make better decisions as a business when we can harness diversity in thought, experience, data, and background. Sift is working toward building a team that represents the world-wide customers that we serve, inclusive of people from all walks of life who can bring their full selves to work every day, so we can Win as One Team. Visit us at Sift.com and follow us on Twitter @GetSift.