Looking Beyond your Bottom Line: Take Control of False-Positives

Presented by

Jane Lee, Trust and Safety Architect, Sift | Melisande Mual, Managing Director, The Paypers

About this talk

The mandate for fraud prevention teams in the age of the customer is evolving. While mitigating chargebacks and other fraud remains the core, 75% say delivering frictionless experiences is also a top priority. Unfortunately, most trust & safety leaders say that their existing solutions block good users—and just 30% say they know how many. The reality is that without adapting your approaches and tools, it can be impossible to measure your false positive rate and how much revenue you’re leaving on the table.

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Sift, formerly Sift Science, is the leader in Digital Trust & Safety, empowering companies of all sizes to unlock revenue without risk. Sift prevents fraud with industry-leading technology and expertise, an unrivaled global data network, and a commitment to building long-term partnerships with our customers. Twitter, Airbnb, and Twilio rely on Sift to stay competitive and secure. Diverse data fuels our technology and community. We partner with industry leaders to deliver end-to-end solutions for our customers. It's simple, we make better decisions as a business when we can harness diversity in thought, experience, data, and background. Sift is working toward building a team that represents the world-wide customers that we serve, inclusive of people from all walks of life who can bring their full selves to work every day, so we can Win as One Team. Visit us at Sift.com and follow us on Twitter @GetSift.