Name: All About Mobile Ad Fraud: Q&A with DoubleVerify
Start: 2020-04-06T17:00:00Z
End: 2020-04-06T17:00:15.000Z
Location: BrightTALK
Rating: 0

InMobi drives real connections between brands and consumers by leveraging its technology platforms and exclusive access to mobile intelligence. Its Marketing Cloud creates new paths for brands to understand, identify, engage and acquire connected consumers. As a leading technology company, InMobi has been recognized on both the 2018 and 2019 CNBC Disruptor 50 list. For more information, visit inmobi.com.

We recently sat down with Jonathan Kay, the Founder of Apptopia, for a wide-ranging conversation on all things mobile apps and mobile marketing. Listen in to the 48-minute conversation today!

Here’s a small sampling of what this conversation covered:

- How different apps can use subscription services and rewards.
- Why every company, no matter their business model, should have an app.
- The importance of testing, and the benefits of mobile for testing and gathering data.
- Importance of transparency and the user experience with your ad creatives.
- How to avoid device limitations and how to make sure your app is not uninstalled.
- How privacy initiatives will and won't impact advertising.
- App monetization today: What app publishers need to understand about friction.

Apptopia is a mobile data company that provides insights and intelligence on the mobile app industry by accurately estimating downloads, revenues, and active users for every mobile app in every country. They also provide deep SDK analysis and recognition. Their actionable app store data is designed to help publishers, investors and advertisers across the world make more informed decisions.

All Things Mobile Apps: Q&A with The Founder of Apptopia

In this video, InMobi's David Di Angelo engages in an in-depth conversation on content creation and mobile with Celtra CEO Miha Mikek.

Mobile Content and Mobile Ad Creative Needs: Q&A with Celtra's CEO

In this video, InMobi's David Di Angelo talks with Steve Woolway from DoubleVerify on a variety of topics related to fraud.

All About Mobile Ad Fraud: Q&A with DoubleVerify

Advertising

Mobile Advertising

Fraud

Mobile App Security

Mobile Attack

Mobile Applications

Mobile Apps

Mobile Marketing

Mobile Malware

Apps

Online advertising has grown into a $37 billion industry from nothing in the last twenty years. Encompassing banner ads, rich media ads, video advertising, social network advertising and retargeting, online advertising is a key component of digital media marketing. Learn how to optimize your digital strategy from online marketing experts.

Online Advertising

Get powerful marketing insights for your business. Connect with experts and colleagues to get the most up-to-date knowledge on which marketing strategies and techniques are driving customer and revenue growth.

Marketing

Get powerful advertising insights from influential experts. Connect with thought leaders and colleagues to get the most up-to-date advertising industry knowledge and strategies that are driving brand and demand.

The marketing community on BrightTALK is made up of thousands of engaged marketing professionals. Find relevant webinars and videos on marketing strategy, branding and more presented by recognized thought leaders. Join the conversation by participating in live webinars and round table discussions.

All About Mobile Ad Fraud: Q&A with DoubleVerify

Presented by

About this talk

More from this channel