Enrich your Personalization with a quality Data Management Strategy

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Presented by

Gabriele Sibani, Account Executive at BitBang & Ulisse Sarmiento, Director of Solution Consulting South Europe at Tealium

About this talk

It’s a buzzword we all know and understand the importance of, but what does it mean today? Gartner claims in ‘Top Marketing Predictions for 2020’ that in just 5 years time, “80% of marketers who have invested in personalization will abandon their efforts.” Consumers are wise to companies’ efforts to personalize and quick to point out mistakes. Will you be a marketer to drop your personalization efforts in a few years? Maybe it’s already becoming too much of a cost and you’re not seeing the desired ROI? At this time, you need your efforts and investment into personalized messaging and marketing to pay off. And we’re here to show you, it all starts with the power of data! During this 40 minute webinar, we’ll talk you through: · Why every organization must implement personalization experiences · Are we really going towards the end of personalization? · Common pitfalls and struggles · Implement a winning strategy: let your customer journey data guide you · How to find and implement a winning personalization strategy with a CDP Join us to explore the real the value of personalization when you get your data strategy right from the start. By subscribing to this webinar, you agree that your information may be shared with Tealium partner
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BitBang offers services and best practices in Customer Intelligence, Advanced Analytics & Optimization, Modern Intelligence, Data Management, Machine Learning/AI and Cloud Engineering, supporting businesses to develop a solid Data Measurement Strategy to leverage data in the best possible way to enable data-driven marketing actions and smart personalization of the Customer Experience on all digital touchpoints to increase business opportunities.