Name: Why a CDP should be the foundation of your Martech Stack
Start: 2020-12-09T10:00:00Z
End: 2020-12-09T10:00:43.000Z
Location: BrightTALK
Rating: 0

BitBang offers services and best practices in Customer Intelligence, Advanced Analytics & Optimization, Modern Intelligence, Data Management, Machine Learning/AI and Cloud Engineering, supporting businesses to develop a solid Data Measurement Strategy to leverage data in the best possible way to enable data-driven marketing actions and smart personalization of the Customer Experience on all digital touchpoints to increase business opportunities.

CDPs are making their way into the Italian market: marketers are redefining their activities and decisional processes to integrate the new tools and answer to the continuous growth challenges brought by the market.

AI, personalization, care for customer data: these themes are undoubtedly at the center of every marketer’s activity. This is even more true in the light of the progressive deprecation of third party cookies.

During this event we will explore the role of CDPs in this scenario, how they support building data architectures focused on customer data and data activation, and how CDPs can be key in enabling AI and ML projects, supporting strategic as well as operational decision-making.

Presenters:
David Raab, Founder of CDP Institute
Giovanni Lorenzoni, CDP Institute Italy Representative
Andrea Bedeschi, Program Manager Customer Analytics at BitBang
Roberto Ranaldi, Senior Solutions Consultant, Adobe
Ulisse Sarmiento, Regional Vice President, Solution Consulting, Tealium

CDP Institute Italia: CDPs for Decision Intelligence

Troppo spesso le attività di VoC si esprimono nei soli momenti di raccolta e analisi. Un programma di Voice of Customer efficace parte da un assessment comprensivo in grado di delineare il piano di progetto più idoneo, e termina non con la sola conoscenza delle opinioni dei clienti, ma con le azioni che ne derivano. Risolvere i problemi, attuare i miglioramenti, rendere realmente più soddisfatti i clienti: così si chiude effettivamente il cerchio.  
In questo webinar tracceremo l’intera roadmap di un programma di VoC, concentrandoci in particolare sulle fasi di Assessment e Close the loop.

Voice of Customer: una roadmap oltre la survey

With ever-increasing privacy regulations like GDPR, it's essential to understand the implications of using cookies and how to ensure compliance.

In this webinar with ObservePoint, we'll explore the intricacies of cookies and their importance in website tracking and user identification.

We'll delve into:
- the different types of cookies, including first-party and third-party
- where cookies are stored
- the cookie data you should pay attention to
- how to test your cookies for privacy compliance

We'll dedicate time to respond to your questions, providing clarity and guidance on any topic related to cookies, privacy, and the use of ObservePoint.

Join us to better understand how to manage cookies effectively and protect user privacy.

*English with Italian Subtitles

Cookies and Privacy: Get It Right with ObservePoint

Trovare insights nei propri dati aziendali tramite semplici domande nella barra di ricerca: così ThoughtSpot, la piattaforma di analytics basata sull’intelligenza artificiale, vuole portarci oltre le dashboards.  

Oggi ci sono problematiche di Business Intelligence che si presentano in tutti i settori: in questo webinar ne parliamo con due esperti BitBang di Modern BI e vediamo come ThoughtSpot offre di risolverle. 

I temi 
- Il valore strategico della BI per una data-driven culture 
- I limiti tipici delle dashboard tradizionali costruite su requisiti predefiniti 
- ThoughtSpot: una barra di ricerca per i dati con il supporto dell’intelligenza artificiale 
- Un approccio cloud per inserirsi nel Modern Data Stack 
- Demo: ThoughtSpot in azione 
- Domande e Risposte

Oltre le Dashboards: con ThoughtSpot la BI diventa smart

Giovanni Lorenzoni racconta il "Customer Obsession: il vero fondamento
della Business Transformation" all'evento Retail & Omnichannel Strategy 5^Edizione – Innovazione nei Format e nei Consumi.

Customer Obsession: il vero fondamento della Business Transformation

La chiusura di Universal Analytics e i provvedimenti espressi dai garanti per la privacy europei sull’uso di Google Analytics hanno obbligato le aziende a prendere decisioni importanti su questo tema. 
Con questo webinar vogliamo proporvi una riflessione di più ampio respiro, che non si limiti a risolvere i problemi più urgenti e non tenti semplicemente di ripristinare la situazione che ci era familiare. 
Vogliamo suggerirvi di approfittare di questa occasione per ripensare la data strategy della vostra azienda in maniera organica. Vogliamo mettervi in condizione di costruire un piano di lavoro solido intorno ai vostri dati: che rispecchi le vostre esigenze e permetta alle vostre aziende di trarre il massimo dalle novità che ci sono state e ancora ci saranno.
Il webinar sarà tenuto in italiano e si rivolge a tutti coloro che hanno in carico la strategia di tracciamento e di misurazione dell’azienda – non solo su web.

I temi principali:
- Un quadro della mutevole situazione tecnica e legale circa Google Analytics, con particolare riferimento all’Italia
- Possibili strade per le aziende
- Nuove possibilità dalle interazioni con Big Query and Looker Studio
- Differenze tra account paganti e free
- Come approfittare di questo particolare momento storico per progettare una data strategy ampia e completa, che permetta di trarre il massimo dai propri dati di Digital Analytics.

Google Analytics nel 2023: un approccio strategico per le aziende

With so many options to purchase online, how do you ensure your customers keep returning to you? What matters to them the most?
Getting new customers is difficult, so why risk losing those you have worked hard to attain!

It’s time to build experiences that boost repeat purchases. 

In this short discussion, we’ll be talking through the key 3 trends that eCommerce Leaders should consider for a successful Customer Strategy 2022 from Retention, Personalization, and Optimization. See how easy it can be to incorporate all 3 into your strategy to get instant insights into what’s working and what’s not, so that your team can make meaningful changes to increase profits. 

From this discussion, you will:
- Understand what key milestones motivate users to make their first purchase - and come back for more
- Create personalized experiences to target the different needs of your customers
- How to drive repeat purchases, cross-sells, and upsells

Please read the Privacy Policy BitBang: https://www.bitbang.com/privacy-policy/
Please also read the Privacy Policy Amplitude: https://amplitude.com/privacy

Top 3 Trends for eCommerce Leaders

Customer Journey Management allows brands to provide the seamless experiences that today’s customers demand.  Customers benchmark their expectations with other leading brands, and if not met, it could dramatically impact the success of your CX and broader business objectives. To deliver on the vision of putting the customer at the heart of what you do, brands must adapt their approach to customer-led marketing. 

To take the customer experience to the next level, brands must focus on the end-to-end flow of an experience, ensuring that they have delivered value with every single customer interaction using an omnichannel, channel agnostic lens.  

Journey Orchestration helps businesses to do just this; measure, monitor and orchestrate real-time actions in the context of each customer’s unique and evolving needs, rather than automating a set of actions or campaign flow organized around your business or marketing objectives.

In this webinar, we’ll define the catalyst to customer-centricity: the customer-led journey. We will also explain why brands must take this approach to remain competitive in such a fast-evolving digital world to create happy and engaged customers. 

Please read BitBang's privacy policy: www.bitbang.com/privacy_policy_events
Please also read Thunderheads privacy policy: https://www.thunderhead.com/our-product/the-thunderhead-trust-center/privacy-policy/

What's a customer-led journey and why should I care about it?

Oggi, grazie alla transizione verso il paradigma cloud, le aziende possono affrontare agilmente le sfide di scalabilità e innovazione, semplificando i processi e riducendone costi e rischi. 
  
Con il continuo aumento dei dati in tutti i settori, si deve fare affidamento ad informazioni sempre più accurate e di altà qualità, che siano inoltre sempre disponibili in qualsiasi momento e in qualsiasi luogo, per un accesso costante ai dati. Tutto questo, in un'ottica di governance e di sicurezza centralizzate.
 
In questo scenario data-driven, specialmente nel mondo della data-analytics, abbracciare la filosofia cloud garantisce importanti vantaggi strategici rispetto a soluzioni più tradizionali. 
  
Noi di BitBang, insieme ai nostri partner Snowflake e ThoughtSpot, ti spiegheremo come sia possibile abbinare queste due soluzioni per creare un ecosistema in grado di garantire alla tua azienda una gestione dei dati centralizzata ma allo stesso tempo scalabile ed agile, abbinata ad un nuovo modo di consultare i dati sfruttando il linguaggio naturale e l’AI.

Fabio Fantoni, Head of Modern BI & Analytics, BitBang
Domenico Di Luigi, Systems Reliability Engineer, ThoughtSpot
Michele Tessari, Manager, Sales Engineering - Southern Europe, Snowflake

Si prega di leggere www.bitbang.com/privacy_policy_events e https://www.snowflake.com/privacy-policy/ e https://www.thoughtspot.com/privacy-policy

Snowflake & ThoughtSpot: una strategia full cloud per la data analytics

Le piattaforme di dati ed analisi sono alla base della strategia di trasformazione digitale della tua azienda. Ciononostante, molti utenti che usano soluzioni di big data on-premises hanno difficoltà a gestire la complessità di questi sistemi, l'infrastruttura non scalabile ed il peso per i DevOps.

In questo webinar scoprirai perché le organizzazioni di successo stanno passando a piattaforme moderne, basate su cloud come Databricks, per guidare l'innovazione, la produttività e i risultati del business. Alla fine della sessione avrai un chiaro quadro delle “best practice” per la migrazione sicura dei tuoi dati nel cloud.

Unisciti a noi per imparare come:
- Guidare il valore del business con dati e analisi cloud
- Utilizzare il nuovo modello di capacità/funzionalità unificate nel data engineering e nell'analytics
- Pianificare e strutturare un progetto di migrazione per ridurre al minimo rischi e ritardi

Si prega di leggere: www.bitbang.com/privacy_policy_events e https://databricks.com/privacypolicy

Modern Data Architecture: Migrare da Hadoop al Lakehouse

Nowadays, understanding your customers is crucial for your business to succeed. With the rise of mobile, social media platforms, instant chats and new digital marketing initiatives, the Customer Journey has become a truly online, omnichannel experience.  With such a vast amount of customer-related data available to you, business growth will come from collecting and understanding this data to its full potential to understand your customers' behavior. 

In this webinar, Matteo Casadei, Head of Data Science, will explain how predictive analytics and machine learning are effective to provide companies with new customer insights. With this increased knowledge, the right optimization and personalization initiatives can be developed to increase the performance of marketing campaigns significantly. Matteo will talk through a range of AI approaches that are enabling businesses to succeed including customer segmentation, propensity and churn analyses, customer lifetime value modeling, as well as sentiment analysis via natural language processing.

Join us for an overview of how AI can be used to define a practical toolbox of predictive tools and models to improve your knowledge of the customer.

Please read BitBang's privacy policy: www.bitbang.com/privacy_policy_events

Predicting Customer Behavior to Drive Business Success with AI

For many businesses, marketing teams are autonomous in driving leads and proving that their marketing activities are bringing in ROI. They work on their own tech stacks, working on analytics, and delivering their own reports. But now, it’s not so simple. There is a clear shift in customer expectations and how they are interacting with brands. Furthermore, there are more potential customer touchpoints than ever before. 

How are businesses keeping up with these changes? Well, they are adopting new tools and technologies to gain deeper insights and improve processes. However, this switch has created new challenges, and a new level of coordination and accountability is required, particularly between marketers and IT. If not addressed, businesses will fall behind and data silos will only continue to surge.

In this webinar, we will address how we are using an all-inclusive martech-specific reference model to help our clients to centralize and share information throughout the entire business, aligning the needs of all stakeholders to the same goals.

Discover how this is our go-to model to:
•	Apply technology and data to unify, measure, and analyze end-to-end business success.
•	Provide smooth collaboration and better decision-making with aligned goals, people, processes, and data.
•	Drive results by saving time and improving visibility.
•	Develop a new level of confidence, through a culture of transparency, accountability, and predictability.
We believe it’s this strategic shift in aligning teams towards a single goal that encompasses the full customer life cycle to become truly customer-centric.

Optimize Marketing and IT for Customer Success

It’s a buzzword we all know and understand the importance of, but what does it mean today? 
Consumers are drawn towards a brand and the relationship they have with this brand. We know that to achieve this connection we must provide unique and tailored experiences.  It’s now become the prime driver for success. 
For many businesses, ‘personalization’ can seem a huge and daunting task. You are already seeing that it is taking up a huge part of your marketing budget and perhaps you are still not seeing the desired ROI? 
At this time, you need your efforts and investment into personalized messaging and marketing to pay off. We’re here to show you that it all starts with the power of customer journey insights!

During this 40 minute webinar, we’ll talk you through:
· Why every organization must implement personalization experiences
· Common pitfalls and struggles
· How to implement a winning strategy by letting your customer journey data guide you
· How to find and implement a winning personalization strategy with a CDP

Join us to explore the real the value of personalization when you get your data strategy right from the start.

Please read BitBang's privacy policy: www.bitbang.com/privacy_policy_events

Enrich your Personalization with a quality Data Management Strategy

Data is a catalyst for growth, but unlocking its hidden value is where the challenge really lies. Building a data-driven enterprise is not just about encouraging the use of data in decision making.  It requires collaboration and a complete alignment of all elements of the business to ensure business outcomes are consistent with the goals of the company. 

We know this is not easy to accomplish, and how disparate systems and data silos hinder an organization's ability to do this. 

In this webinar, Giovanni Lorenzoni, CEO at BitBang, discusses how a Mosaic strategy between systems of insight, people, processes, and services are the true catalyst in providing a truly effective data-driven business and how leaders can really get the most out of data.

Please read BitBang's privacy policy: www.bitbang.com/privacy_policy_events

The mosaic of platforms & services: System thinking in a customer insights era

Molte aziende si affidano a Google Analytics per analizzare i comportamenti degli utenti e ottimizzare le esperienze per aumentare il ROI sulle attività di marketing.  

Considerati i recenti sviluppi in termini di privacy e i nuovi standard di settore, le soluzioni esistenti rendono complicato ottenere una visione completa del cliente e trarre insight dai suoi dati.  Google Analytics 4 è l’upgrade dello strumento che consente di ottenere una visione  unitaria del singolo utente e delle sue attività sia su web che su app. 

Vi mostreremo come Google Analytics 4 possa rivoluzionare gli standard della digital analytics attraverso un nuovo paradigma di acquisizione del dato e di rielaborazione automatizzata tramite machine-learning per identificare sempre più dettagliatamente l’utente e le sue necessità. 

Questo webinar vi aiuterà a capire:
-	Nuove features
-	GA4 vs Universal Analytics 
-	Le opportunità e I benefici di business dell’adozione di GA4
-	Come affrontare la migrazione

Unisciti a noi per scoprire tutti i vantaggi di Google Analytics 4.

Please read BitBang's privacy policy: www.bitbang.com/privacy_policy_events

Google Analytics 4 Revolution

Extracting value from your data: building a digital first and data-driven enterprise

In the current and challenging times, organizations are under increasing pressure to learn more from their data. However, the complexity of integrating, governing and controlling the increasing volume and sources of data creates business risk, and often leads to time spent on repetitive manual tasks - all of which can impact performance. 
 
If you recognize the above as a challenge for you today, and are responsible for data from multiple systems, platforms and tools, facing complexities with data management or grappling with turning data into actionable insights, join this webinar to learn about how you can:
 
•	Create a scalable data management platform across the enterprise by dynamically integrating data from thousands of sources and systems and running and processing your data at speed with parallel processing and the highest performance.
•	Gain full control over enterprise data by ensuring an adaptable, scalable and automated data governance framework.
•	Extract value from your data by automating your data pipeline and transformation/ ETL processes to prepare data for any intelligence platform further processing like analysis and visualization.

Please read BitBang's privacy policy: www.bitbang.com/privacy_policy_events
Please also read Domo's privacy policy: https://www.domo.com/company/privacy-policy

Platform Strategy: How to Harmonize your data

Customer data is the primary asset to drive decision making for business success. Every brand has a marketing stack, but not every organization is using these tools to their full potential. 
 
Marketers need to build their Martech Stack on a strong foundation to ensure data is collected and used most constructively. If you are still struggling to monetize your data, join us to find out how and why a CDP is the foundation of a successful marketing stack. 
 
In this short session, you’ll learn:
 
1.	What and why it’s so important to have a reliable marketing stack  
2.	Why a CDP is the right foundation to power your marketing stack
3.	How a CDP can strengthen your data management to deliver results 
4.	That Treasure Data CDP can amplify the benefits of your current technologies
5.	The way a CDP can deliver on common business use cases

Please read BitBang's privacy policy: www.bitbang.com/privacy_policy_events
Please read Treasure Data's privacy policy: https://www.treasuredata.com/learn/privacy-compliance-with-treasure-data/

Why a CDP should be the foundation of your Martech Stack

Customer Data

Data Management

Data Analysis

Analytics

Data Analytics

Digital Transformation

Business Transformation

customer data platform

MarTech

Get powerful marketing insights for your business. Connect with experts and colleagues to get the most up-to-date knowledge on which marketing strategies and techniques are driving customer and revenue growth.

Marketing

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E-commerce

The marketing community on BrightTALK is made up of thousands of engaged marketing professionals. Find relevant webinars and videos on marketing strategy, branding and more presented by recognized thought leaders. Join the conversation by participating in live webinars and round table discussions.

Practicing business intelligence allows your company to transform raw data into sets of insights for targeted business growth. The business intelligence and analytics community on BrightTALK is made up of thousands of data scientists, database administrators, business analysts and other data professionals. Find relevant webinars and videos on business analytics, business intelligence, data analysis and more presented by recognized thought leaders. Join the conversation by participating in live webinars and round table discussions.

Business Intelligence and Analytics

Welcome to the big data and data management community on BrightTALK. Join thousands of data quality engineers, data scientists, database administrators and other professionals to find more information about the hottest topics affecting your data. Subscribe now to learn about efficiently storing, optimizing a complex infrastructure, developing governing policies, ensuring data quality and analyzing data to make better informed decisions. Join the conversation by watching live and on-demand webinars and take the opportunity to interact with top experts and thought leaders in the field.

Big Data and Data Management

Get powerful marketing data and analytics insights from influential experts. Connect with thought leaders and colleagues to get the most up-to-date knowledge on the analytics that quantify your investments.

Data and Analytics

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Information Technology

Get powerful insights on how to best serve today's customers. If you want to create a successful customer experience today, you will have to appeal to the need for “alone together” time. Millennials, Gen X, Boomers or Silent Generation all look for shared but individual experiences.

Customer Experience

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Why a CDP should be the foundation of your Martech Stack

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