Enrich your Personalization with a quality Data Management Strategy

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Presented by

Gabriele Sibani, Account Executive at BitBang & Ulisse Sarmiento, Director of Solution Consulting South Europe at Tealium

About this talk

It’s a buzzword we all know and understand the importance of, but what does it mean today? Consumers are drawn towards a brand and the relationship they have with this brand. We know that to achieve this connection we must provide unique and tailored experiences. It’s now become the prime driver for success. For many businesses, ‘personalization’ can seem a huge and daunting task. You are already seeing that it is taking up a huge part of your marketing budget and perhaps you are still not seeing the desired ROI? At this time, you need your efforts and investment into personalized messaging and marketing to pay off. We’re here to show you that it all starts with the power of customer journey insights! During this 40 minute webinar, we’ll talk you through: · Why every organization must implement personalization experiences · Common pitfalls and struggles · How to implement a winning strategy by letting your customer journey data guide you · How to find and implement a winning personalization strategy with a CDP Join us to explore the real the value of personalization when you get your data strategy right from the start. Please read BitBang's privacy policy: www.bitbang.com/privacy_policy_events
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BitBang offers services and best practices in Customer Intelligence, Advanced Analytics & Optimization, Modern Intelligence, Data Management, Machine Learning/AI and Cloud Engineering, supporting businesses to develop a solid Data Measurement Strategy to leverage data in the best possible way to enable data-driven marketing actions and smart personalization of the Customer Experience on all digital touchpoints to increase business opportunities.