CDP Institute Italia: CDPs for Decision Intelligence

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CDP Institute Italia

About this talk

CDPs are making their way into the Italian market: marketers are redefining their activities and decisional processes to integrate the new tools and answer to the continuous growth challenges brought by the market. AI, personalization, care for customer data: these themes are undoubtedly at the center of every marketer’s activity. This is even more true in the light of the progressive deprecation of third party cookies. During this event we will explore the role of CDPs in this scenario, how they support building data architectures focused on customer data and data activation, and how CDPs can be key in enabling AI and ML projects, supporting strategic as well as operational decision-making. Presenters: David Raab, Founder of CDP Institute Giovanni Lorenzoni, CDP Institute Italy Representative Andrea Bedeschi, Program Manager Customer Analytics at BitBang Roberto Ranaldi, Senior Solutions Consultant, Adobe Ulisse Sarmiento, Regional Vice President, Solution Consulting, Tealium

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BitBang offers services and best practices in Customer Intelligence, Advanced Analytics & Optimization, Modern Intelligence, Data Management, Machine Learning/AI and Cloud Engineering, supporting businesses to develop a solid Data Measurement Strategy to leverage data in the best possible way to enable data-driven marketing actions and smart personalization of the Customer Experience on all digital touchpoints to increase business opportunities.