Name: How to Make Your Employee Communications More Effective During COVID-19
Start: 2020-04-07T17:00:00Z
End: 2020-04-07T17:00:46.000Z
Location: BrightTALK
Rating: 4.67

Lirio’s behavior change AI platform moves people along their unique journey to better health through person-centered communication. The company brings together the power of behavioral science with AI to learn the most effective way to communicate with people in a particular context. That insight is applied to create personalized behavior change programs for health systems and large employers — resulting in improved engagement and outcomes. For more information, visit https://lirio.com.

Just over 1 in 10 Americans have diabetes, putting them at heightened risk during the COVID-19 pandemic. But it’s not just the patient who is impacted: our families and our healthcare systems want to help ease the burden of diabetes for everyone.

Management of chronic health conditions like diabetes requires patients do multiple, coordinated behaviors that can be hard to start and sustain. Successful solutions use behavioral science to affect people’s decisions and actions, applying it at scale to move each person to better health.

In this episode, Lirio's Chandra Y. Osborn, PhD, MPH, is joined by Lindsay S. Mayberry, MS, PhD, Assistant Professor of Medicine and Director of the Effective Communication Core, Vanderbilt University Medical Center, and Kelsey Ford, DrPH, Behavioral Designer, Lirio. Together they'll discuss barriers to managing diabetes, how tailored communications encoded with behavioral science overcome them, and why scaling behavioral science is a game changer.

Learn more about:
- How text messages encoded with behavioral science and tailored to overcome patients’ unique barriers improved both diabetes management and glycemic control
- Why family members both create barriers to diabetes management and are critical for overcoming them
- Lirio’s approach to using nudges and behavior change techniques to overcome barriers to healthcare utilization and closing gaps in diabetes care

How Scaling Behavioral Science Advances Diabetes Care and Management

For healthcare workers, being on the front lines of the COVID-19 pandemic has compounded the wide-ranging social, economic, and emotional impacts of the crisis. For healthcare systems tasked with caring for these caregivers, mental well-being resources have become critical. Combined with an increasing focus on clinician burnout, many systems have acted quickly to promote employee health and well-being resources designed to help their staff with everything from resiliency to critical incidence support to life services.

Adoption and utilization of these resources remains a challenge, with longstanding barriers like stigma and simple awareness compounded by new quarantine-related challenges and behaviors. Join us as Nicole Martel, System Director, Benefits & Well-being, and Anna Derksen, Manager of Well-being and Recognition Operations, for Bon Secours Mercy Health share the comprehensive spectrum of resources they have assembled for employee health issues and the opportunity for strategic, campaign-driven approaches to engagement.

Caring for the Caregivers: Engaging Healthcare Staff in Mental Wellbeing Support

The potential to democratize healthcare through Artificial Intelligence has made it a focal point of digital health and innovation. With hospitals and health systems increasingly charged with managing a broader scope of patient behavior and events like COVID-19 highlighting systematic disparities in care, AI-focused solutions are being surfaced to streamline and automate prevention and communication efforts. Too often these solutions take a hard-coded approach that lacks the ability to learn and grow or an open-source strategy that is too generic to solve for the needs of your population. 

Join Lirio's Chief Artificial Intelligence Scientist, Chris Symons, Ph.D., and Clayton Webster, Ph.D., Distinguished Research Fellow, as they review:
•  The critical role of problem representation in harnessing the power of AI in healthcare
•  How to consider current market options and solutions from an AI perspective
•  Why behavioral science is essential to optimizing the problem AI is deployed to solve
•  Why current optimization methods in reinforcement learning fail to address several challenges that must be overcome, and how Lirio is addressing this technology gap.

They will explore Lirio's Precision Nudging approach to generating scalable and sustained behavior change solutions for all aspects of your organization's population, and how to move them on their unique journey to better health.

Optimizing for Change: Why Your AI Isn’t Solving Your Problem

Transformative digital health is well-anticipated, but falls short in delivering scalable behavior change. The key to elevating digital health and healthcare more broadly is giving a single consumer a message that overcomes her unique barriers to action at her right time and via her preferred medium.

Behavioral scientists have long known antiquated, one-size-fits-all, largely informative (even if personally relevant) messages delivered uniformly don’t engage and activate people. Behavioral science’s active ingredients for behavior change are what drive people. But they have been traditionally hard to scale – until now. 

Lirio has coupled behavioral science ingredients with sophisticated software and reinforcement learning algorithms (ie, artificial intelligence solving for human’s engagement and action gap) to engage and activate people at scale. This hyper-personalized approach, called Precision Nudging(TM), is scalable behavior change. It will transform consumer and patient engagement as we know it. And, it will do this everywhere - where we live, work and play. 

Precision Nudging(TM) will engage everyone, particularly hard-to-engage populations. Over time we will see a massive reduction in the human and disparate toll of chronic health conditions and their economic burden. Early evidence suggests we are headed in that direction. Join us to hear from Chandra Y. Osborn, Ph.D., M.P.H., Chief Behavioral Officer, Susanne Blazek, Ph.D., Director, Behavioral Research, and Nicholas Griffin, Ph.D., Behavioral Data Scientist, about how Lirio applies Precision Nudging, and what our early findings have to say about what’s possible.

Precision Nudging: The Solution to Scalable Behavior Change

Women’s wellness is closely integrated with the health of a community, even and especially in the midst of a pandemic. With in-person care dramatically curtailed, rethinking normal workflows and patient-facing care modalities has become key to maintaining patient engagement and necessary preventive care. How can health systems leverage technology to reduce barriers for patients, expand opportunities for virtual care, and increase engagement via portals?

Hear how Rochester Regional Health (RRH) accelerated their expansion to telemed in response to COVID-19 and saw a significant response in patient engagement, resulting in a more integrated Population Health focus for a community deeply impacted by health disparities. Join Lirio COO Marten den Haring as he speaks with Meghan Aldrich, Vice President - Women’s Health Services, Tara Hillegeer, Director Patient Access – Communication Center, and David Meintel, Vice President – IS&T Business Intelligence, for RRH, about the ways this crisis has changed healthcare for the better.

Lessons from a Pandemic: Moving Healthcare Forward for All

Mental well-being is center stage in the wake of an ongoing pandemic, social unrest, and the strained economy. From essential workers being mentally and physically taxed to home-bound parents juggling work and caregiving, the need for mental health services has never been more critical.

The prevalence of depression and anxiety has skyrocketed, but there is no aggregated, one-size-fits-all solution to address these new challenges at an individual or global level. Mental health challenges are unique from one person to the next, as are the reasons for seeking or not seeking treatment. Shared and individual barriers (e.g. stigma, denial, lack of social proof, competing demands, and more) have and continue to prevent employees from using employer-sponsored mental health services, even when they need it most.

Companies must reconcile factors like availability, privacy, and cost with the individualized needs and engagement challenges of their employees. Employees, in turn, want leadership to be responsive, sensitive, and proactive when it comes to removing barriers around mental wellness and accessing services. So, how can a company take care of their employees while ensuring the continuity of their business? Where do they start?

Join Lirio's Chief Behavioral Officer, Dr. Chandra Osborn, PhD, MPH and guest speaker Arielle Trzcinski of Forrester Research, as they discuss current trends in employer mental health, the particular challenges of employee burnout, how to match resources to dynamic demand, and how to engage individual employees on the path to mental wellness.

Employee Mental Well-Being: Where Are We and What's Next?

Re-Engaging Patients and Employees Post-COVID-19: Episode 4
While business as usual is now obsolete, many organizations are carefully navigating a reopening for their business and employees. One of the critical objectives is helping their employees come back healthy and engaged in the face of significantly heightened levels of stress and anxiety. Many employers have recognized the impact of workplace presenteeism and absenteeism, expanding access and benefit offerings to support mental health. Almost 60% of employees fail to take advantage of mental health resources made  available to them by their employers, and most people take 8-10 years from first symptom to initial treatment of mental health issues. Supporting employees in managing mental and preventative health in a post-COVID world will be critical to business continuity and sustained productivity.

Join us for a discussion with Eric Evans, VP, Corporate Human Resources at Clayton Homes and Lirio CRO Michael Becker as they discuss the challenges of communicating and supporting employees in the deluge of critical information needed to ensure a safe reopening environment. How can businesses account for the new mental and physical state in elevating key resources, and connect with employees where they are?

Sustaining Employee Health & Engagement in the Post-Pandemic Reopening

The COVID-19 pandemic has prompted new approaches to managing population health, and now requires different strategies to achieve success on risk arrangements with a shortened runway. As health systems actively re-engage patients in care delayed by COVID-19, they must leverage resources to compensate for providing less care in their payed plan year. Effective patient engagement is key, but requires the ability to meet patients where they are today—in a post-heightened pandemic environment with a different set of fears and motivations. How can systems create a contingency plan to partner with patients now and work toward their overall goals?

Lirio Chief Behavioral Officer Chandra Osborn will speak with Dr. Erin Fries, Chief Medical Officer – Population Health, and Justin McGoldrick, Chief Clinical Research & Innovation Officer, at Bon Secours Mercy Health about steps they’re taking to achieve population health targets in a COVID-adjusted timeline. This webinar is the third episode of the series, “Re-Engaging Patients and Employees Post-COVID 19.”

Achieving Population Health Targets in a COVID-Adjusted Timeline

Webinar Series: Re-engaging Patients and Employees Post-COVID 19

As cognitive and regulatory barriers have been cleared by the impact of COVID-19, usage and satisfaction has increased exponentially for both patient and physician—physicians gain a more holistic understanding of home and circumstances, while patients get to make eye contact with their physician again. This has paralleled a shift in telehealth usage not just for urgent care but for chronic conditions and mental health, highlighting the potential for increased access to care while maintaining empathy.
 
Join Lirio COO Marten den Haring as he talks with Ann Mond Johnson, CEO of American Telemedicine Association, about the role of virtual care in this reopening phase and the opportunity to meet people where they are.

Episode 2: How Virtual Care Changes Population Health Management Post COVID-19

In this episode, Dr. Chandra Osborn talks with Tonya Durant, a practicing physician with TeamHealth, and Kelly Kunik, well-known patient voice and advocate for people with diabetes. Join us for a discussion of the role Telehealth in particular is playing ​in the management of the mental and physical health of patients at high risk for COVID-19. The potential of virtual care and its impact of on population health and the patient experience will also be discussed.

Chandra is a social psychologist with advanced training in quantitative methods, public health, and communications. For 20+ years, she has used behavioral science to design and evaluate interventions and products. At Lirio, Chandra defines, leads, and manages our behavioral science strategy and operations. With Chandra’s lead, our Behavioral Science Team delivers evidence-based active ingredients for promoting energy efficiency, health, and wellness for our clients’ customers.

Chandra's guests are:

* Tonya Durant​, on the frontlines of the COVID-19 crisis as both an in-person and Telehealth provider with TeamHealth.
* Kelly Kunik, a well-followed and adored patient voice and advocate for people with diabetes. She is a journalist, writer, and consults for many diabetes companies.  [http://diabetesaliciousness.blogspot.com/]

How Virtual Care is Changing the Patient Experience

As an executive or people leader, you know all too well how challenging it can be to walk the line between informing and overwhelming your employees with your communications during the current pandemic. There are new policies and procedures to communicate about, critical updates to business operations, tips for working from home, and more. At the same time, your employees are barraged with news and information about the coronavirus, from you, social media, traditional news sources, family, and friends. Messaging effectively to drive healthy behaviors and utilization of existing resources is just really hard right now.
 
Join Michael Becker, Lirio's chief revenue officer and an expert in employee engagement, and Greg Stielstra, our senior director of behavioral design, to understand how cognitive biases influence people's comprehension and behavior, and how you can use behavioral science to make your employee communications more effective. Right now, when you need it most.

How to Make Your Employee Communications More Effective During COVID-19

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How to Make Your Employee Communications More Effective During COVID-19

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