Precision Nudging: The Solution to Scalable Behavior Change

Presented by

Chandra Osborn, Ph.D., Susanne Blazek, Ph.D., Nicholas Griffin, Ph.D.

About this talk

Transformative digital health is well-anticipated, but falls short in delivering scalable behavior change. The key to elevating digital health and healthcare more broadly is giving a single consumer a message that overcomes her unique barriers to action at her right time and via her preferred medium. Behavioral scientists have long known antiquated, one-size-fits-all, largely informative (even if personally relevant) messages delivered uniformly don’t engage and activate people. Behavioral science’s active ingredients for behavior change are what drive people. But they have been traditionally hard to scale – until now. Lirio has coupled behavioral science ingredients with sophisticated software and reinforcement learning algorithms (ie, artificial intelligence solving for human’s engagement and action gap) to engage and activate people at scale. This hyper-personalized approach, called Precision Nudging(TM), is scalable behavior change. It will transform consumer and patient engagement as we know it. And, it will do this everywhere - where we live, work and play. Precision Nudging(TM) will engage everyone, particularly hard-to-engage populations. Over time we will see a massive reduction in the human and disparate toll of chronic health conditions and their economic burden. Early evidence suggests we are headed in that direction. Join us to hear from Chandra Y. Osborn, Ph.D., M.P.H., Chief Behavioral Officer, Susanne Blazek, Ph.D., Director, Behavioral Research, and Nicholas Griffin, Ph.D., Behavioral Data Scientist, about how Lirio applies Precision Nudging, and what our early findings have to say about what’s possible.
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Lirio’s behavior change AI platform moves people along their unique journey to better health through person-centered communication. The company brings together the power of behavioral science with AI to learn the most effective way to communicate with people in a particular context. That insight is applied to create personalized behavior change programs for health systems and large employers — resulting in improved engagement and outcomes. For more information, visit