Decoding e-commerce in high-potential, but challenging markets

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Presented by

Eline Blomme, Melisande Mual

About this talk

ABOUT THIS WEBINAR In the wake of the COVID-19 crisis, retailers will be looking for new growth drivers. Selling into new international markets represents a sizable growth opportunity, but it doesn’t come without challenges. When you approach a new geographical market, how can you ensure acceptable conversion rates, stimulate higher average order values, and build shopper loyalty—in other words, create customer lifetime value—while limiting major investments and keeping fixed costs under control? Join this webinar on Tuesday, December 15 as we decipher the complexities of online retail and e-commerce payment in some of the world’s most promising markets. WHO IS IT FOR? This webinar will be most valuable for senior executives whose responsibilities include business development and/or payment strategy, and who are working in established e-commerce businesses with ambitions to expand outside Europe. WHAT YOU WILL LEARN * Online retail market trends in the BRIC countries (Brazil, India, China, and Russia) * The current state of e-commerce in these high-growth markets * The benefits and risks of cross-border retailing ABOUT THE PRESENTERS Eline Blomme has held a variety of sales management positions since she joined Worldline in 2016. For the last two years, she has led a global team of senior account and business development managers responsible for Tier 1 e-commerce customers. Following Worldline’s recent acquisition of Ingenico, Eline has been appointed Head of Product Management for Global E-commerce at the consolidated company. Mélisande Mual is the publisher and owner of The Paypers, the global leading source of news and intelligence for professionals in payments, fintech and digital commerce. The portfolio of The Paypers includes news, premium newsletters, industry reports, webinars and online events. Prior to The Paypers, Mélisande held several leadership positions in leading B2B Publisher (Wolters Kluwer) and Telecom (KPN) companies.

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