Boost Conversions with an Optimised Checkout Experience

Presented by

Alina Rotariu, Product Manager, Worldline & Ian Hyde, Head of Digital Performance, Visualsoft Ltd

About this talk

As the last step in the conversion funnel, the payment stage is still a bottleneck for many online businesses. In practice, 20% of transactions never reach the completion step! So how do you optimise your checkout experience and reduce cart abandonment? In this webinar, we will present our latest research in UX design, payment setup and more, to help you optimise your checkout page and create a smooth customer experience.

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With more than 45 years of experience in the payments business, Worldline connects and secures transactions that form parts of our daily lives. Covering the entire payment value chain, our technology experts create and operate digital solutions to boost the business of companies across all sectors including banking, retail, transport, and government, through transformative technologies and in-depth knowledge.