Name: Transformando negocios con WhatsApp Business Platform
Start: 2022-10-18T09:00:00Z
End: 2022-10-18T09:01:01.000Z
Location: BrightTALK
Rating: 5

We are shaping a new world of payments and trusted transactions. With our advanced payments technology, local payments expertise and solutions customised for hundreds of markets and industries, we are helping millions of businesses of all sizes to realise their ambitions – faster, simpler and more securely.

The instant payments regulation will have a significant impact on the way credit transfers in Euro are carried out, impacting the EU across industries from financial services to retail.

Making the leap to instant payments for payment service providers is a large investment, and cohesive strategy is needed to get off on the right foot.

In the second installment of our series, we discussed the specific challenges brought on by the upcoming regulation changes. In our final installment, we’ll deep dive into how to future proof your organisation while ensuring your compliancy with the instant payments regulation.

Join us as we discuss:

- How to create your instant payment adoption roadmap
- Turn key solutions for late adopters
- The impact of the ramp up of instant payments, and why scalability and resilience should be core principles to your instant payment gameplan
- Leveraging insights for your move to SCT Inst
- And much more!

A Guide to Instant Payment Adoption: Future Proofing Your Business

New regulation dictates that instant payments will become mandatory for payment service providers (PSPs) within the EU. This presents tangible benefits for EU businesses and citizens, from greater security to efficiency.

However, new rules and regulations create additional complexity, and understanding these challenges is key to overcoming them.

In our second installment of this series, Worldline and experts will discuss:

- The challenges faced when making the jump to instant payments
- Navigating the challenges of the Verification of Payee service
- A look into the shift from transaction-based sanctions screening to customer screening
- The move to mandatory bulk instant payments
- What the new legislation will solve
- And much more!

Navigating Mandatory Instant Payments: The Challenges and Tech

The Council and European Parliament reached the agreement that instant payments will become mandatory for payment service providers (PSPs) within the EU, as outlined in the legislation from the European Commission. This decision will have a particularly strong impact for banks and non-bank PSPs.

Understanding these changes, what they could mean for your organisation and how to navigate the new landscape is essential for success.

In this session, hosted by Worldline, experts will deep dive into the decision to regulate instant payments in the EU and bring you the latest on what this could mean for your business.

Join us as we discuss:

- What happens now?
- What the move to mandatory instant payments means for the EU
- The amendment to the Settlement Finality Directive
- How EU regulation adoption will accelerate instant payments
- Why this decision is so crucial for banks today
- And much more

An Introduction to Mandatory Instant Payments

Aim: The webinar aims to decode the evolving dynamics of the food delivery landscape, with the pandemic fueling an unprecedented surge in delivery demand, reshaping consumer behaviour and forever altering the industry's trajectory. We aim to offer actionable insights to drive growth for all stakeholders navigating this ever-changing ecosystem.

Market Evolution and Trends:
- Pandemic's effect: The pandemic accelerated delivery's growth in online ordering around 65% 
- Restaurateur perspective: Over 70% of restaurants affirm delivery significantly contributes to their turnover, signifying its importance within the industry.  
- Market landscape:  the number of enterprises in the restaurants and mobile food service activities industry in the European Union (EU-28) numbered approximately 890,000.

Challenges and Opportunities:
- Profitability pressures: Balancing profitability for restaurants and delivery platforms amid rising costs.
- Technological advancements: Leveraging emerging technologies like AI, data analytics, and automation to enhance delivery logistics and personalise customer experiences.
- Regulatory hurdles: Addressing regulatory challenges and compliance issues specific to the food delivery industry.  

Key discussion points:
- Consumer insights: Exploring diverse consumer profiles, consumption occasions, and potential product categories to anticipate future trends.
- Business models and strategies: Analysing observed business models, identifying different market models, and predicting their future trajectory.
- Payment strategies for growth: How can stakeholders leverage innovative payment methods and strategies to not only drive growth but also enhance customer satisfaction and retention within the food delivery ecosystem?

Driving Growth in Food Delivery Services: Mastering the Art of Payment Success

Over the past year, we’ve seen a number of changes that have impacted the ways in-app payments function, specifically within Europe and Asia. These changes have improved flexibility, and now there are more choices than ever when it comes to paying for in-app purchases such as digital goods, subscriptions and in-game currencies.

In the past, developers & publishers had to follow strict storefront policies and were limited in creativity. On top of a strict guideline, each transaction would be charged with a flat 30% service fee. There are big opportunities in optimising and reducing processing fees to 3 - 4%. This represents a real opportunity for revenue teams. However, awareness about the changes in rules and regulations is low.

Join us in this session as we discuss:

-  An overview of the rule changes, and what this could mean for developers
-  The benefits of new in-app payments
-  The value of a fully customizable experience
-  Challenges in implementation, and how to build your roadmap
-  Debunking misconceptions about third-party payment solutions
-  And much more!

Understanding New In-App Payment Regulations for Better Reach

COVID-19 has been a catalyst for accelerating the growth of digital commerce and digital payment in recent years. Since the pandemic, shopping habits have changed, as has the opportunity for businesses to expand their online reach.

To keep up with the pace of change, many leading international merchants have rethought their growth and expansion strategies to focus on high-growth/high-potential markets. These markets, for example those in Latin America and Asia, possess e-commerce growth rates that significantly outpace that of traditional markets, US and Europe. However, regulations present challenges to enter a new geography. Inflation, currency control, taxation, protective governmental restrictions will complicate their outlook. Technology and understanding customer preferences, further add to the barriers for entering new geographies.

In this webinar, we will unlock the answers to key questions online businesses are faced with when developing a successful long term expansion strategy such as:

What are the drivers and enablers for the boom of cross-border e-commerce?

What are the challenges of cross-border e-commerce in high growth markets?

We will explain how you can address these challenges and provide you with some tips and guidelines for your next venture, together with specific examples of how we’ve helped global online businesses overcome these challenges, simplify and accelerate their expansion into new markets, and ultimately, enhance their bottom line.

Join us to discover the key to world!

Key Learning Objectives
Why global e-commerce businesses are rethinking their growth and expansion strategies
What are the enablers and drivers for cross-border commerce
What are the key challenges of cross-border commerce in high growth markets
What is the solution to addressing these challenges and in helping companies expand to these markets

Go Local: A strategy for expansion into high growth e-commerce markets

Are you looking for ways to expand your business globally and reach new customers? Do you want to learn how to overcome the payment barriers and risks of operating in different markets? If so, this webinar is for you!

Join Nikoletta and Hafiz, Worldline’s payment experts with years of experience helping businesses grow internationally. In this webinar, they will share with you the following:-

-  The latest trends and developments in global payments
-  The common payment challenges and opportunities in different regions and countries
-  The best practices and strategies for managing payment risks and compliance
-  The tools and solutions that can help you simplify and optimize your payment processes
 
Don’t miss this chance to learn how to navigate the payment landscape in different markets and boost your business growth. Register now and get ready to take your payments to the next level!

Breaking Down Borders: 4 Strategies for a Smooth Global Expansion

The world of payments is no stranger to fraud. In fact, according to the European Central Bank, the total value of fraudulent transactions within Europe annually amounts to a whopping €1.8 billion. Merchants understand this risk, but knowing how to overcome it when fraudsters behave so differently across different verticals can be a difficult task. Understanding how fraudsters behave and gaining insight into key trends within the payment ecosystem is vital. But where do merchants go to find this insight?

With the stakes so high, fraud protection is a business must-have - and data is key to unlocking its potential.

Businesses must find a solution that both provides data insights into key trends within the space, while also empowering your business without impacting legitimate consumers.

Join us in this session as we discuss:

- The impact of fraud on the payment industry
- Using data to determine trends, and why understanding an understanding of key trends is so crucial
- What to look for in a fraud protection solution
- The value of a Microsoft/Worldline dataset
- Fraud across different verticals, and why an understanding of how fraud behaves universally is important
- How data can fuel machine learning algorithms to detect and protect against fraud
- And much more!

Speakers: 

Nick Cavalancia, Conversational Geek
Panteha Pedram, Worldline 
Andrew Monroe, Worldline 
Brandon Quinn, LinkedIn 
Jennifer Diaz, Microsoft

Overcoming Payment Fraud: Can Data Save the Day?

Securing a loan is often a headache for both customers and vendors. Each country has its own credit process, and many companies use outdated verification methods that involve heaps of paperwork. This leads to a mountain of documents for customers to fill out, and lenders to sort through. This often still ends with an incomplete and inaccurate picture of a customer’s finances.  

In an era where automation and data are transforming the financial industry, putting up with the flaws of older processes is no longer necessary. Open banking and data analysis can simplify the customer and lender journey - arriving at a loan approval faster, and with a complete picture of a customer’s credit history. This lowers risk for lenders, who are able to make more informed decisions, while reducing the administrative burden on consumers who are looking to secure the loan.  

In Worldline’s ‘Bringing Credit Checking into the Modern World,’ we’ll explore how open banking solutions are making lenders' lives easier, reducing the risk of fraud, and removing one of the most common pain points consumers feel when in the lending space.  

 Join us to dive into:  

-  How credit analysis differs across countries and companies, and the pitfalls in this scattered space 
-  The ways open banking and data instantly provide a highly accurate view of a consumer’s creditworthiness 
-  How these technologies shorten and improve a consumer’s journey from loan application to approval 
-  And more

Bringing Credit Checking into the Modern World

The way that we communicate and engage with one another is constantly evolving. This is as true when it comes to your customers, as it is when it comes to your friends and family. In the past few years, customers have moved away from SMS and emails, and towards messaging apps. With over 2.4 billion users, WhatsApp is clearly doing something right. According to recent research, 71% of customers felt more confident after messaging a business on WhatsApp. 

Is it time for businesses to relocate to where their customers are? To move away from slow websites, and towards a platform that already has over 2 billion users worldwide? As we enter a new era of conversations, and client expectations shift, what potential does WhatsApp bring to your business? 

The first step to leveraging this potential is understanding how to make the transformation. A seamless digital experience is key. But what does this actually mean? How can you achieve a clean transformation, and what is the first step businesses should take? 

Join us as we discuss: 

-  The benefits of WhatsApp to your customer experience 
-  What the new era of conversation will mean for businesses around the world
-  How to navigate the new age of client communication, and stay ahead of the curve 
-  Why first-class client communication is the first step to excellent customer experience

Leveraging First- Class Customer Experience through WhatsApp for Business

The proposed new framework for a European Digital Identity is taking shape. Adopting the EUDI wallet will represent a major step forward in the way EU citizens will interact with merchants online, based on mutual trust.

In this webinar, hear from our digital identity and payment experts how the EUDI wallet will:

- Unlock significant values for merchants 
- Interact with existing digital identity stakeholders for trustworthy identification
- Be integrated into the payment ecosystem to enable fast, secure and frictionless digital payments

EUDI Wallet: The impact in the digital and identity strategies of EU merchants

WhatsApp for Businesses: Leveraging First-Class Customer Experience

Since the proposal for a second version of eIDAS and particularly, the introduction of an European digital identity wallet, a key question arises: how will the wallet impact the digital and identity strategies of European Companies? This question will be answered during this webinar with a focus on financial institutions.

This webinar will consist on a round table with experts from Payment Services Austria, Datakeeper and Worldline and a Q&A session at the end. 
Don’t want to miss this interesting discussion? Register now!

Wallet: The impact in the digital and identity strategies of European companies

We are becoming used to seeing contactless open payment on transport in many cities and the success of it is shown in the adoption rates. Customers are speaking with their cards and mobile wallets!

It provides benefits all round, with a seamless customer experience, reduces operational costs, and reduces ‘soft’ fraud. It offers a level of simplicity that other ticketing solutions can’t. It goes beyond customer experience and provides improved security of the transport network, enhanced control processes, and better integrated mobility services.

But how does open payment actually work? And how much further can it go? What are the future trends in the open payment space?

 Join us and our strong panel of expertise from Visa, Rebel Group, UITP and Worldline as we discuss: 

-  A breakdown of how open payment works
-  Why open payment is becoming the payment means of choice
-  The opportunities open payment presents
-  The future of open payment - trends and predictions for the years ahead

Open Payment and Transport: Opening the Door to New Customers

The payments industry and ecosystem are constantly changing and riding the wave of digital transformation. From the growth of digital currency to cashless payments and blockchain, the industry is shifting, and understanding the parameters of this transformation is key to leveraging its full potential.   

As transformation continues to grow, customers tend to expect a smoother and seamless digital payment experience. Blockchain technology offers a unique advantage, a secure and trustable environment essential to its adoption.  

In this session, we will deep dive in Private and Permissioned blockchain and reveal the opportunities unlocked.  

Join us in this session as we discuss:   

-  Gaining transparency and control with private blockchain   
-  How local currency benefits and stimulates your ecosystem   
-  Increase customer engagement with loyalty programs 
-  Beyond Payment, blockchain is a gamer- changer for the industries : Stablecoin, Metaverse and Defi

Digital Currency and Private Blockchain: The Combo You Need for Your Business

La forma en que nos comunicamos e interactuamos entre nosotros está en constante evolución. En los últimos años, se ha ido observando una clara evolución de los emails y SMS a canales de mensajería tipo WhatsApp, como claro ganador.
Le invitamos a nuestro webinar “WhatsApp for Businesses: Leveraging First-Class Customer Experience”, el próximo 18 de Octubre de 11h a 12h donde se explicará esta evolución y las diferentes soluciones, que combinando apps de mensajería, chatbots e inteligencia artificial ya está permitiendo a las empresas interaccionar y realizar transacciones con sus clientes en el mismo canal que estos utilizan habitualmente para interaccionar con familiares y amigos.
Durante la sesión también conoceremos los diferentes tipos de conversaciones, y se explicarán soluciones existentes y futuras que aprovechan el potencial de WhatsApp for Business para que las empresas proporcionen un servicio más cercano y eficiente a sus clientes basado en conversaciones, como son: envío de alertas, notificaciones y recordatorios, digitalización de procesos para asistir al cliente en sus consultas y operaciones, atención al cliente mediante chatbots o agentes, automatización de procesos de contratación y envío de documentación, venta on-line de productos y servicios, aceptación de pagos, cobro o recobro de deuda pendiente, etc.

Transformando negocios con WhatsApp Business Platform

Whatsapp

Ecommerce

digitalization

Conversational Commerce

Get powerful e-commerce insights to grow your online transaction volume. Connect with thought leaders and colleagues to get the most up-to-date knowledge on the e-commerce strategies and techniques that drive growth.

E-commerce

The marketing community on BrightTALK is made up of thousands of engaged marketing professionals. Find relevant webinars and videos on marketing strategy, branding and more presented by recognized thought leaders. Join the conversation by participating in live webinars and round table discussions.

Marketing

Are you an IT service management professional interested in developing your knowledge and improving your job performance? Join the IT service management community to access the latest updates from industry experts. Learn and share insights related to IT service management (ITSM) including topics such as the service desk, service catalog, problem and incident management, ITIL v4 and more. Engage with industry experts on current best practices and participate in active discussions that address the needs and challenges of the ITSM community.

IT Service Management

As an IT professional, many of the problems you face are multifaceted, complex and don’t lend themselves to simple solutions. The information technology community features useful and free information technology resources. Join to browse thousands of videos and webinars on ITIL best practices, IT security strategy and more presented by leading CTOs, CIOs and other technology experts.

Information Technology

Get powerful insights on how to best serve today's customers. If you want to create a successful customer experience today, you will have to appeal to the need for “alone together” time. Millennials, Gen X, Boomers or Silent Generation all look for shared but individual experiences.

Customer Experience

The sales community on BrightTALK brings together thousands of engaged sales professionals. Learn about careers in IT sales and marketing, sales techniques and selling strategies. Join the discussion by participating in on-demand and live sales webinars and summits with leaders in the sales industry.

Sales

Get powerful manufacturing insights from influential experts. Connect with thought leaders and colleagues to get the most up-to-date knowledge on strategies and techniques to accelerate production cycles while increasing efficiencies and improving profitability.

Manufacturing

The research and development community on BrightTALK brings together leading professionals in healthcare, technology and manufacturing to present on current topics in their fields. From big data in healthcare to online forensics training and medical research practices, the community is an exceptional resource for those looking to expand their knowledge. Be part of the conversation by joining the community and participating in interactive live webinars.

Research and Development

Get powerful finance insights for your business. Connect with experts and colleagues to get the most up-to-date knowledge that will help you to determine which financial factors build or erode value in your organization.

Finance

Get powerful banking and treasury insights for your business. Connect with experts and colleagues to get the most up-to-date knowledge on hot topics such as digital banking, payments disruption and non-bank competition. Learn how the latest treasury management strategies are helping to mitigate operational, financial and reputational risk.

Banking and Treasury

Join this new, vibrant community to learn and connect with top thought leaders, startups and banks who are disrupting the financial services industry. Keep up with the latest news and trends in Fintech and take part in lively debates on topical issues and challenges.

Fintech

The accounting and finance community on BrightTALK features presentations from leading accountants and finance professionals. The accounting community includes tax planning strategies, QuickBooks webinars and other accounting webinars, while the finance community features presentations on financial capital regulations and forensic data analytics. Join the conversation by attending live financial and accounting presentations and connecting with industry thought leaders.

Transformando negocios con WhatsApp Business Platform

Presented by

About this talk

More from this channel