Leveraging First- Class Customer Experience through WhatsApp for Business

Presented by

Santi Ristol, Worldline | Florina Dobre, Carrefour România

About this talk

The way that we communicate and engage with one another is constantly evolving. This is as true when it comes to your customers, as it is when it comes to your friends and family. In the past few years, customers have moved away from SMS and emails, and towards messaging apps. With over 2.4 billion users, WhatsApp is clearly doing something right. According to recent research, 71% of customers felt more confident after messaging a business on WhatsApp. Is it time for businesses to relocate to where their customers are? To move away from slow websites, and towards a platform that already has over 2 billion users worldwide? As we enter a new era of conversations, and client expectations shift, what potential does WhatsApp bring to your business? The first step to leveraging this potential is understanding how to make the transformation. A seamless digital experience is key. But what does this actually mean? How can you achieve a clean transformation, and what is the first step businesses should take? Join us as we discuss: - The benefits of WhatsApp to your customer experience - What the new era of conversation will mean for businesses around the world - How to navigate the new age of client communication, and stay ahead of the curve - Why first-class client communication is the first step to excellent customer experience

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