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How to Budget Agile Drupal Projects - Marketer’s Guide

Budgeting for a Drupal project is important—but it isn't always easy. You need a plan that's efficient, maintainable, and cost-effective.

When considering an agile approach for your project, marketers are challenged to understand what the budgeting process will look like and how it differs from traditional budgeting. Taking the time to align your business requirements with your budget before jumping into starting your Drupal project will lay the foundation for future success.

In this webinar, you will learn how to:
-Align ROI with business requirements - What are your goals and KPIs?
-Achieve stakeholder buy-in - Whose support do you need to make the project a success?
-Calculate a project budget - What is the budget and what is the payment schedule?
-Select the project team - Who’s going to work on the project?
-Track spending - How are you keeping track of spend throughout the project?
Recorded Apr 14 2020 58 mins
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Presented by
Paul Chason, Managing Partner, Mediacurrent & Josh Linard, Chief Revenue Officer, Mediacurrent
Presentation preview: How to Budget Agile Drupal Projects - Marketer’s Guide

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  • How to Prove Marketing ROI: Overcoming Digital Marketing Challenges Recorded: Jun 4 2020 56 mins
    Danielle Barthelemy, Sr. Digital Strategist, Vicky Walker & Ally DelGuidice-Bove, Digital Strategist, Mediacurrent
    Measuring the effectiveness of marketing activities and proving impact on revenue are on the mind of every marketer. There’s no question that there’s value in properly identifying, tracking, and analyzing KPIs to understand the value marketing brings to your organization, but it can be challenging getting the framework in place to do this properly.

    When thinking through an attribution strategy to prove ROI, the right mindset is critical. It’s helpful to take an iterative approach, and make improvements over time.

    In this webinar, you will learn:
    -How to overcome challenges marketers are facing with an attribution strategy
    -How to create a ROI-driven mindset at your organization
    -How to define goals and KPIs that align with your organization’s vision
    -Actionable steps to creating and optimizing an attribution strategy
    -The importance of an agile approach
  • How to Budget Agile Drupal Projects - Marketer’s Guide Recorded: Apr 14 2020 58 mins
    Paul Chason, Managing Partner, Mediacurrent & Josh Linard, Chief Revenue Officer, Mediacurrent
    Budgeting for a Drupal project is important—but it isn't always easy. You need a plan that's efficient, maintainable, and cost-effective.

    When considering an agile approach for your project, marketers are challenged to understand what the budgeting process will look like and how it differs from traditional budgeting. Taking the time to align your business requirements with your budget before jumping into starting your Drupal project will lay the foundation for future success.

    In this webinar, you will learn how to:
    -Align ROI with business requirements - What are your goals and KPIs?
    -Achieve stakeholder buy-in - Whose support do you need to make the project a success?
    -Calculate a project budget - What is the budget and what is the payment schedule?
    -Select the project team - Who’s going to work on the project?
    -Track spending - How are you keeping track of spend throughout the project?
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At Mediacurrent, we’re known for pioneering the playbook on Drupal, and we’re here to support our client partners and community with deep open source strategies and guidance on the road to Drupal.

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  • Title: How to Budget Agile Drupal Projects - Marketer’s Guide
  • Live at: Apr 14 2020 5:00 pm
  • Presented by: Paul Chason, Managing Partner, Mediacurrent & Josh Linard, Chief Revenue Officer, Mediacurrent
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