How to Prove Marketing ROI: Overcoming Digital Marketing Challenges

Presented by

Danielle Barthelemy, Sr. Digital Strategist, Vicky Walker & Ally DelGuidice-Bove, Digital Strategist, Mediacurrent

About this talk

Measuring the effectiveness of marketing activities and proving impact on revenue are on the mind of every marketer. There’s no question that there’s value in properly identifying, tracking, and analyzing KPIs to understand the value marketing brings to your organization, but it can be challenging getting the framework in place to do this properly. When thinking through an attribution strategy to prove ROI, the right mindset is critical. It’s helpful to take an iterative approach, and make improvements over time. In this webinar, you will learn: -How to overcome challenges marketers are facing with an attribution strategy -How to create a ROI-driven mindset at your organization -How to define goals and KPIs that align with your organization’s vision -Actionable steps to creating and optimizing an attribution strategy -The importance of an agile approach

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