8 Key Considerations to Create Engaging Virtual and Hybrid Event Experiences

Presented by

Milton Rivera, VP, Global Client Group; Ariana Reed, Client Strategy; Sue Darlaston, Head of Business Development, UK

About this talk

Whilst nothing compares to face-to-face interaction, virtual and hybrid meetings and events are an effective way to reach a broad audience and maximize your investment. At the same time, they provide a platform to remain connected, engage, inform, and inspire attendees. Although technology is an integral part, it certainly is not the only consideration. It is important to think about virtual or hybrid meetings and events as you would any live event. All the creativity that meeting planners bring to face-to-face meetings and events can be repackaged in a virtual environment, albeit, in different ways. So how can you move your physical meeting or event to a digital version? During the session, we will be discussing the 8 key components we recommend you consider within the lifecycle of your virtual and hybrid meetings and events. We will provide best practices across the end-to end meetings and events management process to help you create a truly integrated and engaging experience for virtual and hybrid attendees. Speaker 1: Milton Rivera, Vice President, Global Client Group, American Express Meetings & Events Speaker 2: Ariana Reed, Client Strategy, American Express Meetings & Events Speaker 3: Sue Darlaston, Head of Business Development, UK, American Express Meetings & Events

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