Unlock the power of B2B influencer marketing

Presented by

Mariska Kesteloo, Founder, Word of MICE

About this talk

B2B influencer marketing is not common in our industry, perhaps due to misperception or a lack of information. B2B influencer marketing has so much potential and possibilities, and now we are more online than ever before, it will play a bigger role now and in the near future. In this session we will go through the entire process of B2B influencer marketing, and learn how influencer marketing can contribute to your company brand. • What is B2B influencer marketing • What are the advantages of B2B influencer marketing • How to create a successful influencer campaign • How to set-up an influencer campaign with a limited budget • Insights from previous campaigns

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