Championing the Unbeatable Power of Face-to-Face Events

Presented by

Dr Rob Davidson, MD, MICE Knowledge

About this talk

Over the past few months, most organisations have had to move their meetings online, and virtual events have become the default method of bringing colleagues together for the purposes of discussion, training and information-sharing. Many such organisations will have discovered, or will have been reminded of, the convenience, cost-savings and other advantages that virtual meetings can offer. So, as more and more governments are lifting the ban on face-to-face gatherings, now is the moment for all of us in the meetings industry to advocate strongly for a return to the use of live business events. Whether you are an events planner who needs to remind your clients of the value of offline meetings, or whether you need to persuade board members or others within your own organisation, this webinar will give you the tools you need to make a convincing case for the resumption of face-to-face events as a communications tool. Learning outcomes • Identifying the disadvantages and limitations of online events • Examining the evidence for the power of face-to-face events in enabling organisations to meet their business objectives. • Identifying the business situations in which the face-to-face format is the best solution, and when online is an acceptable solution. • Investigating the role of hybrid events.
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